MondegarAI
PROFFITT & GOODSON INC

Q2 2025 · 13F-HR

PROFFITT & GOODSON INCholdings as filed

Filed 2025-07-23 · accession 0001123812-25-000006

$656.1M
Reported value
262
Positions
2025-06-30
Period end
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The Brief · PROFFITT & GOODSON INC · Q2 2025

AI · grounded in 13F

PROFFITT & GOODSON INC established a new position in VEA valued at $70.3M. The fund also initiated new stakes in VOO for $69M and SPY for $61M. Additional new positions include VGIT at $58.1M and VTI at $53.5M. Total assets under management stand at $656.1M across 262 positions.

Holdings as filed

CUSIPTickerIssuerValue% port.SharesClassVoting
921943858VEAVANGUARD TAX-MANAGED FDS$70.3M10.7%1,233,662CommonSOLE
922908363VOOVANGUARD INDEX FDS$69.0M10.5%121,434CommonSOLE
78462F103SPYSPDR S&P 500 ETF TR$61.0M9.30%98,764CommonSOLE
92206C706VGITVANGUARD SCOTTSDALE FDS$58.1M8.85%970,659CommonSOLE
922908769VTIVANGUARD INDEX FDS$53.5M8.15%176,014CommonSOLE
92206C409VCSHVANGUARD SCOTTSDALE FDS$42.3M6.45%532,006CommonSOLE
922042858VWOVANGUARD INTL EQUITY INDEX F$27.4M4.18%554,740CommonSOLE
78463X889SPDWSPDR INDEX SHS FDS$22.1M3.36%545,176CommonSOLE
464288638IGIBISHARES TR$18.1M2.76%339,969CommonSOLE
92206C771VMBSVANGUARD SCOTTSDALE FDS$17.5M2.67%377,435CommonSOLE
922908637VVVANGUARD INDEX FDS$15.2M2.31%53,137CommonSOLE
808524870SCHPSCHWAB STRATEGIC TR$13.9M2.12%522,362CommonSOLE
464287804IJRISHARES TR$12.8M1.96%117,526CommonSOLE
464287507IJHISHARES TR$11.1M1.70%179,405CommonSOLE
464287499IWRISHARES TR$10.6M1.62%115,291CommonSOLE
464288646IGSBISHARES TR$9.3M1.42%176,070CommonSOLE
464288661IEIISHARES TR$7.5M1.14%62,835CommonSOLE
81369Y860XLRESELECT SECTOR SPDR TR$6.5M1.00%158,107CommonSOLE
594918104MSFTMICROSOFT CORP$5.6M0.86%11,312CommonSOLE
921937835BNDVANGUARD BD INDEX FDS$5.5M0.84%74,453CommonSOLE
78463X509SPEMSPDR INDEX SHS FDS$4.7M0.71%109,639CommonSOLE
67066G104NVDANVIDIA CORPORATION$4.6M0.70%29,211CommonSOLE
037833100AAPLAPPLE INC$4.2M0.64%20,589CommonSOLE
464288588MBBISHARES TR$4.0M0.61%42,913CommonSOLE
922908553VNQVANGUARD INDEX FDS$3.7M0.56%41,459CommonSOLE
921909768VXUSVANGUARD STAR FDS$3.6M0.56%52,707CommonSOLE
023135106AMZNAMAZON COM INC$3.4M0.52%15,488CommonSOLE
921937827BSVVANGUARD BD INDEX FDS$3.0M0.45%37,644CommonSOLE
464287655IWMISHARES TR$2.9M0.44%13,397CommonSOLE
921910733ESGVVANGUARD WORLD FD$2.3M0.36%21,295CommonSOLE
46625H100JPMJPMORGAN CHASE & CO.$2.3M0.35%7,911CommonSOLE
02079K305GOOGLALPHABET INC$2.3M0.34%12,792CommonSOLE
78464A375SPIBSPDR SERIES TRUST$2.2M0.34%66,963CommonSOLE
464288612GVIISHARES TR$2.1M0.32%19,966CommonSOLE
11135F101AVGOBROADCOM INC$2.1M0.32%7,693CommonSOLE
81369Y407XLYSELECT SECTOR SPDR TR$1.9M0.29%8,862CommonSOLE
81369Y209XLVSELECT SECTOR SPDR TR$1.9M0.29%14,250CommonSOLE
084670702BRK/BBERKSHIRE HATHAWAY INC DEL$1.9M0.29%3,876CommonSOLE
72201R833MINTPIMCO ETF TR$1.9M0.28%18,442CommonSOLE
30303M102METAMETA PLATFORMS INC$1.8M0.27%2,399CommonSOLE
81369Y704XLISELECT SECTOR SPDR TR$1.7M0.27%11,860CommonSOLE
81369Y886XLUSELECT SECTOR SPDR TR$1.7M0.26%21,182CommonSOLE
78464A698KRESPDR SERIES TRUST$1.7M0.26%28,585CommonSOLE
922907746VTEBVANGUARD MUN BD FDS$1.7M0.25%33,737CommonSOLE
68389X105ORCLORACLE CORP$1.6M0.25%7,372CommonSOLE
060505104BACBANK AMERICA CORP$1.6M0.24%33,592CommonSOLE
45866F104ICEINTERCONTINENTAL EXCHANGE IN$1.5M0.23%8,321CommonSOLE
922908629VOVANGUARD INDEX FDS$1.4M0.21%4,902CommonSOLE
88579Y101MMM3M CO$1.4M0.21%8,910CommonSOLE
291011104EMREMERSON ELEC CO$1.4M0.21%10,157CommonSOLE
81369Y852XLCSELECT SECTOR SPDR TR$1.3M0.20%12,170CommonSOLE
46432F834IXUSISHARES TR$1.3M0.19%16,529CommonSOLE
17275R102CSCOCISCO SYS INC$1.2M0.18%17,488CommonSOLE
595112103MUMICRON TECHNOLOGY INC$1.2M0.18%9,837CommonSOLE
464288323NYFISHARES TR$1.2M0.18%23,234CommonSOLE
254687106DISDISNEY WALT CO$1.2M0.18%9,685CommonSOLE
808513105SCHWSCHWAB CHARLES CORP$1.2M0.18%12,765CommonSOLE
742718109PGPROCTER AND GAMBLE CO$1.1M0.17%6,964CommonSOLE
478160104JNJJOHNSON & JOHNSON$1.1M0.17%7,114CommonSOLE
92206C102VGSHVANGUARD SCOTTSDALE FDS$1.1M0.16%17,914CommonSOLE
035710839NLYANNALY CAPITAL MANAGEMENT IN$1.1M0.16%55,835CommonSOLE
931142103WMTWALMART INC$1.0M0.16%10,524CommonSOLE
747525103QCOMQUALCOMM INC$993,7830.15%6,240CommonSOLE
30231G102XOMEXXON MOBIL CORP$946,1610.14%8,777CommonSOLE
78470E106EFAXSPDR INDEX SHS FDS$944,3100.14%19,939CommonSOLE
922908736VUGVANGUARD INDEX FDS$924,1480.14%2,108CommonSOLE
464287556IBBISHARES TR$894,4260.14%7,070CommonSOLE
126650100CVSCVS HEALTH CORP$865,6310.13%12,549CommonSOLE
872540109TJXTJX COS INC NEW$858,6260.13%6,953CommonSOLE
75513E101RTXRTX CORPORATION$784,4200.12%5,372CommonSOLE
713448108PEPPEPSICO INC$752,1000.11%5,696CommonSOLE
92204A702VGTVANGUARD WORLD FD$746,1900.11%1,125CommonSOLE
00724F101ADBEADOBE INC$742,4230.11%1,919CommonSOLE
92343V104VZVERIZON COMMUNICATIONS INC$715,6860.11%16,540CommonSOLE
81369Y506XLESELECT SECTOR SPDR TR$711,5560.11%8,390CommonSOLE
40412C101HCAHCA HEALTHCARE INC$702,2230.11%1,833CommonSOLE
88160R101TSLATESLA INC$699,1700.11%2,201CommonSOLE
14448C104CARRCARRIER GLOBAL CORPORATION$632,6550.10%8,644CommonSOLE
70450Y103PYPLPAYPAL HLDGS INC$629,1940.10%8,466CommonSOLE
922908744VTVVANGUARD INDEX FDS$622,3020.09%3,521CommonSOLE
22052L104CTVACORTEVA INC$608,3890.09%8,163CommonSOLE
808524805SCHFSCHWAB STRATEGIC TR$557,7160.09%25,236CommonSOLE
G54950103LINLINDE PLC$554,5710.08%1,182CommonSOLE
532457108LLYELI LILLY & CO$545,6710.08%700CommonSOLE
550021109LULULULULEMON ATHLETICA INC$541,9200.08%2,281CommonSOLE
464287226AGGISHARES TR$533,0020.08%5,373CommonSOLE
91913Y100VLOVALERO ENERGY CORP$526,5240.08%3,917CommonSOLE
G1151C101ACNACCENTURE PLC IRELAND$519,4710.08%1,738CommonSOLE
922042742VTVANGUARD INTL EQUITY INDEX F$506,8830.08%3,944CommonSOLE
46435G193SUSCISHARES TR$472,5220.07%20,341CommonSOLE
461202103INTUINTUIT$456,8260.07%580CommonSOLE
922908751VBVANGUARD INDEX FDS$447,4500.07%1,888CommonSOLE
670346105NUENUCOR CORP$436,1620.07%3,367CommonSOLE
81369Y605XLFSELECT SECTOR SPDR TR$405,9730.06%7,752CommonSOLE
78470E205EEMXSPDR INDEX SHS FDS$395,3810.06%10,551CommonSOLE
87612E106TGTTARGET CORP$377,3570.06%3,825CommonSOLE
464287150ITOTISHARES TR$359,2070.05%2,660CommonSOLE
922020805VTIPVANGUARD MALVERN FDS$357,1190.05%7,104CommonSOLE
81369Y308XLPSELECT SECTOR SPDR TR$317,2410.05%3,918CommonSOLE
464287234EEMISHARES TR$300,8730.05%6,237CommonSOLE
464288158SUBISHARES TR$261,5970.04%2,460CommonSOLE
49456B101KMIKINDER MORGAN INC DEL$260,8080.04%8,871CommonSOLE
922908538VOTVANGUARD INDEX FDS$255,6670.04%899CommonSOLE
922908512VOEVANGUARD INDEX FDS$217,5810.03%1,323CommonSOLE
46432F842IEFAISHARES TR$205,1110.03%2,457CommonSOLE
437076102HDHOME DEPOT INC$187,7200.03%512CommonSOLE
808524706SCHESCHWAB STRATEGIC TR$183,2220.03%6,079CommonSOLE
00287Y109ABBVABBVIE INC$175,0400.03%943CommonSOLE
46429B267GOVTISHARES TR$174,7860.03%7,606CommonSOLE
81369Y803XLKSELECT SECTOR SPDR TR$170,4240.03%673CommonSOLE
922908595VBKVANGUARD INDEX FDS$168,6570.03%609CommonSOLE
655844108NSCNORFOLK SOUTHN CORP$154,6060.02%604CommonSOLE
922908611VBRVANGUARD INDEX FDS$152,6930.02%783CommonSOLE
46641Q837JPSTJ P MORGAN EXCHANGE TRADED F$152,6490.02%3,012CommonSOLE
64828T201RITMRITHM CAPITAL CORP$150,7670.02%13,354CommonSOLE
808524607SCHASCHWAB STRATEGIC TR$150,1050.02%5,933CommonSOLE
46434V878ICSHISHARES TR$149,6460.02%2,951CommonSOLE
49177J102KVUEKENVUE INC$142,9730.02%6,831CommonSOLE
83444M101SOLVSOLVENTUM CORP$131,8860.02%1,739CommonSOLE
37954Y475XYLDGLOBAL X FDS$129,9040.02%3,336CommonSOLE
49446R109KIMKIMCO RLTY CORP$121,8320.02%5,796CommonSOLE
92206C573VTCVANGUARD SCOTTSDALE FDS$121,1770.02%1,567CommonSOLE
22160K105COSTCOSTCO WHSL CORP NEW$120,7730.02%122CommonSOLE
55336V100MPLXMPLX LP$117,1340.02%2,274CommonSOLE
293792107EPDENTERPRISE PRODS PARTNERS L$116,5050.02%3,757CommonSOLE
89832Q109TFCTRUIST FINL CORP$110,2700.02%2,565CommonSOLE
808524755FNDFSCHWAB STRATEGIC TR$109,8550.02%2,745CommonSOLE
29273V100ETENERGY TRANSFER L P$109,2340.02%6,025CommonSOLE
718172109PMPHILIP MORRIS INTL INC$108,7320.02%597CommonSOLE
842587107SOSOUTHERN CO$106,7990.02%1,163CommonSOLE
717081103PFEPFIZER INC$103,1880.02%4,257CommonSOLE
69351T106PPLPPL CORP$102,7550.02%3,032CommonSOLE
02209S103MOALTRIA GROUP INC$101,1370.02%1,725CommonSOLE
02079K107GOOGALPHABET INC$100,5810.02%567CommonSOLE
G7997R103STXSEAGATE TECHNOLOGY HLDNGS PL$100,4540.02%696CommonSOLE
7591EP100RFREGIONS FINANCIAL CORP NEW$97,2090.01%4,133CommonSOLE
459200101IBMINTERNATIONAL BUSINESS MACHS$95,5090.01%324CommonSOLE
00123Q104AGNCAGNC INVT CORP$95,3560.01%10,376CommonSOLE
682680103OKEONEOK INC NEW$95,0990.01%1,165CommonSOLE
166764100CVXCHEVRON CORP NEW$94,0760.01%657CommonSOLE
744320102PRUPRUDENTIAL FINL INC$93,5810.01%871CommonSOLE
91529Y106UNMUNUM GROUP$93,3590.01%1,156CommonSOLE
92826C839VVISA INC$93,0240.01%262CommonSOLE
78468R796SPYXSPDR SERIES TRUST$92,4890.01%1,816CommonSOLE
N53745100LYBLYONDELLBASELL INDUSTRIES N$90,3200.01%1,561CommonSOLE
126408103CSXCSX CORP$86,1760.01%2,641CommonSOLE
482480100KLACKLA CORP$85,9920.01%96CommonSOLE
464287200IVVISHARES TR$83,8220.01%135CommonSOLE
46434V464CRBNISHARES TR$82,3980.01%389CommonSOLE
57636Q104MAMASTERCARD INCORPORATED$79,2340.01%141CommonSOLE
20825C104COPCONOCOPHILLIPS$77,0870.01%859CommonSOLE
G491BT108IVZINVESCO LTD$72,6370.01%4,606CommonSOLE
110122108BMYBRISTOL-MYERS SQUIBB CO$67,4910.01%1,458CommonSOLE
316092204FDISFIDELITY COVINGTON TRUST$65,3790.01%695CommonSOLE
46284V101IRMIRON MTN INC DEL$63,7990.01%622CommonSOLE
92206C870VCITVANGUARD SCOTTSDALE FDS$63,0200.01%760CommonSOLE
25179M103DVNDEVON ENERGY CORP NEW$62,5070.01%1,965CommonSOLE
200340107CMACOMERICA INC$60,3070.01%1,011CommonSOLE
78463V107GLDSPDR GOLD TR$57,9180.01%190CommonSOLE
91879Q109MTNVAIL RESORTS INC$57,3530.01%365CommonSOLE
049560105ATOATMOS ENERGY CORP$56,5590.01%367CommonSOLE
46428Q109SLVISHARES SILVER TR$50,8560.01%1,550CommonSOLE
075887109BDXBECTON DICKINSON & CO$50,2970.01%292CommonSOLE
83190L208SMBKSMARTFINANCIAL INC$48,2720.01%1,429CommonSOLE
464288224ICLNISHARES TR$45,8990.01%3,501CommonSOLE
009158106APDAIR PRODS & CHEMS INC$45,1300.01%160CommonSOLE
00206R102TAT&T INC$45,0600.01%1,557CommonSOLE
26614N102DDDUPONT DE NEMOURS INC$44,1040.01%643CommonSOLE
92204A306VDEVANGUARD WORLD FD$42,7650.01%359CommonSOLE
922042874VGKVANGUARD INTL EQUITY INDEX F$42,7030.01%551CommonSOLE
31428X106FDXFEDEX CORP$41,1440.01%181CommonSOLE
025816109AXPAMERICAN EXPRESS CO$40,8300.01%128CommonSOLE
921908844VIGVANGUARD SPECIALIZED FUNDS$40,1160.01%196CommonSOLE
883556102TMOTHERMO FISHER SCIENTIFIC INC$39,3300.01%97CommonSOLE
46138G706TANINVESCO EXCH TRADED FD TR II$38,7830.01%1,132CommonSOLE
445658107JBHTHUNT J B TRANS SVCS INC$36,3310.01%253CommonSOLE
78464A359CWBSPDR SERIES TRUST$35,5440.01%430CommonSOLE
46435U549EAGGISHARES TR$34,3240.01%722CommonSOLE
650111107NYTNEW YORK TIMES CO$33,5880.01%600CommonSOLE
701094104PHPARKER-HANNIFIN CORP$33,5270.01%48CommonSOLE
90353T100UBERUBER TECHNOLOGIES INC$32,6550.00%350CommonSOLE
23331A109DHID R HORTON INC$30,6830.00%238CommonSOLE
35671D857FCXFREEPORT-MCMORAN INC$30,3020.00%699CommonSOLE
46434G103IEMGISHARES INC$28,5750.00%476CommonSOLE
921932778VIOVVANGUARD ADMIRAL FDS INC$28,2310.00%330CommonSOLE
580135101MCDMCDONALDS CORP$28,0490.00%96CommonSOLE
808524888SCHCSCHWAB STRATEGIC TR$27,8540.00%654CommonSOLE
69047Q102OVVOVINTIV INC$26,4830.00%696CommonSOLE
65339F101NEENEXTERA ENERGY INC$25,8940.00%373CommonSOLE
69374H881COWZPACER FDS TR$25,2360.00%458CommonSOLE
46435G425ESGUISHARES TR$24,7600.00%183CommonSOLE
097023105BABOEING CO$24,0960.00%115CommonSOLE
44916E100IPXIPERIONX LTD$22,0500.00%700CommonSOLE
21037T109CEGCONSTELLATION ENERGY CORP$19,6890.00%61CommonSOLE
76954A103RIVNRIVIAN AUTOMOTIVE INC$19,6490.00%1,430CommonSOLE
26441C204DUKDUKE ENERGY CORP NEW$18,8800.00%160CommonSOLE
260557103DOWDOW INC$17,5570.00%663CommonSOLE
H1467J104CBCHUBB LIMITED$16,2250.00%56CommonSOLE
03027X100AMTAMERICAN TOWER CORP NEW$15,6930.00%71CommonSOLE
90384S303ULTAULTA BEAUTY INC$15,4390.00%33CommonSOLE
833445109SNOWSNOWFLAKE INC$13,6500.00%61CommonSOLE
64110L106NFLXNETFLIX INC$13,3920.00%10CommonSOLE
03831W108APPAPPLOVIN CORP$12,2530.00%35CommonSOLE
036752103ELVELEVANCE HEALTH INC$12,0580.00%31CommonSOLE
427866108HSYHERSHEY CO$11,7830.00%71CommonSOLE
169656105CMGCHIPOTLE MEXICAN GRILL INC$11,2300.00%200CommonSOLE
58933Y105MRKMERCK & CO INC$10,9250.00%138CommonSOLE
745867101PHMPULTE GROUP INC$10,6520.00%101CommonSOLE
92847W103VITLVITAL FARMS INC$10,4010.00%270CommonSOLE
67092P870NUBDNUSHARES ETF TR$9,0600.00%407CommonSOLE
882508104TXNTEXAS INSTRS INC$8,3050.00%40CommonSOLE
366651107ITGARTNER INC$8,0850.00%20CommonSOLE
33736Q104QABAFIRST TR EXCHANGE-TRADED FD$8,0220.00%148CommonSOLE
46434G764EMXCISHARES INC$7,7670.00%123CommonSOLE
78464A870XBISPDR SERIES TRUST$7,4640.00%90CommonSOLE
09290D101BLKBLACKROCK INC$7,3450.00%7CommonSOLE
G87052109TELTE CONNECTIVITY PLC$7,2530.00%43CommonSOLE
443201108HWMHOWMET AEROSPACE INC$6,8870.00%37CommonSOLE
92338C103VLTOVERALTO CORP$6,7640.00%67CommonSOLE
001055102AFLAFLAC INC$6,7500.00%64CommonSOLE
86627T108SMMTSUMMIT THERAPEUTICS INC$6,7040.00%315CommonSOLE
28225C806EGANEGAIN CORP$6,1940.00%991CommonSOLE
94106L109WMWASTE MGMT INC DEL$6,1790.00%27CommonSOLE
874039100TSMTAIWAN SEMICONDUCTOR MFG LTD$6,1160.00%27CommonSOLE
358054104FRSHFRESHWORKS INC$5,9640.00%400CommonSOLE
G51502105JCIJOHNSON CTLS INTL PLC$5,9150.00%56CommonSOLE
26817Q886DXDYNEX CAP INC$5,4990.00%450CommonSOLE
303250104FICOFAIR ISAAC CORP$5,4840.00%3CommonSOLE
452308109ITWILLINOIS TOOL WKS INC$5,4400.00%22CommonSOLE
76009N100UPBDUPBOUND GROUP INC$5,0200.00%200CommonSOLE
372460105GPCGENUINE PARTS CO$4,9740.00%41CommonSOLE
24703L202DELLDELL TECHNOLOGIES INC$4,7820.00%39CommonSOLE
002120202ATYRATYR PHARMA INC$4,4620.00%880CommonSOLE
69374H741SRVRPACER FDS TR$4,4280.00%137CommonSOLE
609839105MPWRMONOLITHIC PWR SYS INC$4,3890.00%6CommonSOLE
N0731H103ATAIATAI LIFE SCIENCES NV$4,3800.00%2,000CommonSOLE
60770K107MRNAMODERNA INC$4,1390.00%150CommonSOLE
697435105PANWPALO ALTO NETWORKS INC$4,0930.00%20CommonSOLE
N6596X109NXPINXP SEMICONDUCTORS N V$3,9330.00%18CommonSOLE
46434G822EWJISHARES INC$3,8240.00%51CommonSOLE
88162G103TTEKTETRA TECH INC NEW$3,7760.00%105CommonSOLE
693506107PPGPPG INDS INC$3,5270.00%31CommonSOLE
009066101ABNBAIRBNB INC$3,3090.00%25CommonSOLE
369604301GEGE AEROSPACE$3,0890.00%12CommonSOLE
235825205DANDANA INC$2,4190.00%141CommonSOLE
89055F103BLDTOPBUILD CORP$2,2670.00%7CommonSOLE
247361702DALDELTA AIR LINES INC DEL$1,8690.00%38CommonSOLE
285512109EAELECTRONIC ARTS INC$1,5970.00%10CommonSOLE
939653101ELMEELME COMMUNITIES$1,5900.00%100CommonSOLE
36828A101GEVGE VERNOVA INC$1,5880.00%3CommonSOLE
654106103NKENIKE INC$1,4210.00%20CommonSOLE
786700104SGMTSAGIMET BIOSCIENCES INC$1,3340.00%175CommonSOLE
46137V357RSPINVESCO EXCHANGE TRADED FD T$1,2730.00%7CommonSOLE
345370860FFORD MTR CO$1,2480.00%115CommonSOLE
33739H101FTGCFIRST TR EXCHANGE TRAD FD VI$1,2440.00%50CommonSOLE
854502101SWKSTANLEY BLACK & DECKER INC$1,1520.00%17CommonSOLE
163851108CCCHEMOURS CO$4930.00%43CommonSOLE
013872106AAALCOA CORP$3550.00%12CommonSOLE
934423104WBDWARNER BROS DISCOVERY INC$3330.00%29CommonSOLE
36266G107GEHCGE HEALTHCARE TECHNOLOGIES I$2970.00%4CommonSOLE
171779309CIENCIENA CORP$2440.00%3CommonSOLE
695156109PKGPACKAGING CORP AMER$1890.00%1CommonSOLE

Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.