Institutional
Prentice Capital Management, LP
CIK 0001326150
$45.7M
Reported AUM
23
Positions
Q1 2026
Period
2026-05-15
Filed
The Brief · Prentice Capital Management, LP · Q1 2026
AI · grounded in 13F
Prentice Capital Management, LP exited its positions in SBUX and HLF, reducing its holdings by $2.1M and $1.9M respectively. The fund established new positions in FRMI for $1.6M and AAL for $1.5M. Additionally, the manager increased its stake in OPEN by 189.9% and SNAP by 94.3%.
Portfolio · Q1 2026
Top holdings
QoQ vs Q4 2025
| # | Stock | Issuer | Price | Day % | 1Y Gr. | 5Y Gr. | Value | % of book | Δ shares (QoQ) | Status |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | SNAP | SNAP INC | $5.76 | -5.11% | -30.35% | -92.26% | $9.8M | 21.39% | +1,031,270 | +94.3% |
| 2 | OPEN | OPENDOOR TECHNOLOGIES INC | $4.42 | -10.71% | 550.00% | -70.18% | $7.5M | 16.42% | +1,050,164 | +189.9% |
| 3 | NN | NEXTNAV INC | $21.60 | -8.44% | 82.12% | 116.00% | $6.9M | 15.00% | −79,971 | −15.7% |
| 4 | JBLU | JETBLUE AWYS CORP | $4.84 | -0.31% | -3.19% | -67.21% | $3.7M | 8.09% | −648,157 | −43.6% |
| 5 | PTON | PELOTON INTERACTIVE INC | $5.77 | -6.48% | -20.96% | -95.11% | $3.1M | 6.77% | +163,068 | +29.2% |
| 6 | CALY | CALLAWAY GOLF GO | $15.08 | 1.89% | 130.17% | -53.28% | $2.0M | 4.42% | −50,700 | −25.9% |
| 7 | ULCC | FRONTIER GROUP HLDGS INC | $6.07 | 2.10% | 76.97% | -58.82% | $1.9M | 4.10% | +1,207 | +0.2% |
| 8 | FRMI | FERMI INC | $5.78 | -6.47% | -79.79% | -77.95% | $1.6M | 3.60% | +281,499 | NEW |
| 9 | — | NEXTNAV INC | — | — | — | — | $1.5M | 3.34% | +2,000 | +0.8% |
| 10 | AAL | AMERICAN AIRLINES GROUP INC | $13.50 | 1.50% | 14.60% | -33.76% | $1.5M | 3.28% | +139,790 | NEW |
| 11 | GPRO | GOPRO INC | $0.90 | -10.00% | 17.06% | -90.91% | $1.4M | 3.03% | −63,163 | −3.3% |
| 12 | TBCH | TURTLE BEACH CORP | $12.76 | 2.00% | -0.62% | -58.71% | $1.1M | 2.50% | — | HELD |
| 13 | GRPN | GROUPON INC | $16.46 | -11.17% | -50.03% | -54.74% | $1.0M | 2.19% | −413,415 | −83.1% |
| 14 | CWH | CAMPING WORLD HLDGS INC | $6.75 | 5.30% | -63.36% | -79.46% | $846K | 1.85% | +43,651 | +54.4% |
| 15 | COTY | COTY INC | $1.96 | 5.95% | -58.67% | -77.61% | $819K | 1.79% | −696,096 | −63.1% |
| 16 | NWL | NEWELL BRANDS INC | $3.72 | -3.12% | -28.22% | -80.96% | $393K | 0.86% | −100,000 | −46.6% |
| 17 | GRWG | GROWGENERATION CORP | $1.61 | -2.42% | 40.79% | -96.05% | $302K | 0.66% | — | HELD |
| 18 | OTLY | OATLY GROUP AB | $8.31 | 1.47% | -32.22% | -97.66% | $218K | 0.48% | — | HELD |
| 19 | HYFM | HYDROFARMS HLDGS GROUP INC | $0.98 | 2.08% | -69.47% | -99.80% | $46K | 0.10% | — | HELD |
| 20 | BMBL | BUMBLE INC | $2.84 | -5.02% | -46.52% | -94.42% | $44K | 0.10% | −497,091 | −97.4% |
| 21 | OPENW | OPENDOOR TECHNOLOGIES INC | $0.55 | -17.91% | -42.77% | -35.45% | $8K | 0.02% | +12,970 | NEW |
| 22 | OPENL | OPENDOOR TECHNOLOGIES INC | $0.25 | 2.14% | -56.25% | -45.70% | $3K | 0.01% | −12,970 | −50.0% |
| 23 | OPENZ | OPENDOOR TECHNOLOGIES INC | $0.24 | -19.46% | -36.51% | -39.39% | $3K | 0.01% | — | HELD |
| 24 | SBUX | STARBUCKS CORP | $95.29 | 1.22% | 9.11% | -11.82% | — | — | −25,000 | EXITED |
| 25 | HLF | HERBALIFE LTD | $11.43 | 0.35% | 48.44% | -77.56% | — | — | −154,209 | EXITED |
| 26 | RH | RH | $146.63 | -4.32% | -20.08% | -77.92% | — | — | −6,500 | EXITED |
| 27 | PLCE | CHILDRENS PL INC NEW | $3.69 | 4.77% | -7.34% | -95.63% | — | — | −70,124 | EXITED |
Source: SEC EDGAR · accession 0001104659-26-062458. 13F discloses long positions only — shorts, foreign equities, and options are excluded.