Q4 2023 · 13F-HR
Asset Advisors Investment Management, LLCholdings as filed
Filed 2024-02-02 · accession 0000909012-24-000013
$819.0M
Reported value
87
Positions
2023-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 808524797 | SCHD | SCHWAB STRATEGIC TR | $99.5M | 12.1% | 1,306,958 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $70.7M | 8.63% | 187,880 | Common | NONE |
| 808524102 | SCHB | SCHWAB STRATEGIC TR | $55.9M | 6.82% | 1,003,584 | Common | NONE |
| 461202103 | INTU | INTUIT | $41.4M | 5.06% | 66,277 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $38.7M | 4.72% | 58,578 | Common | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $28.4M | 3.47% | 81,043 | Common | NONE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $27.1M | 3.31% | 140,951 | Common | NONE |
| 172908105 | CTAS | CINTAS CORP | $26.6M | 3.25% | 44,140 | Common | NONE |
| 571903202 | MAR | MARRIOTT INTL INC NEW | $25.1M | 3.07% | 111,499 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $20.5M | 2.50% | 130,626 | Common | NONE |
| 171340102 | CHD | CHURCH & DWIGHT CO INC | $19.1M | 2.34% | 202,477 | Common | NONE |
| 704326107 | PAYX | PAYCHEX INC | $17.8M | 2.18% | 149,800 | Common | NONE |
| 191216100 | KO | COCA COLA CO | $16.6M | 2.02% | 281,058 | Common | NONE |
| 931142103 | WMT | WALMART INC | $16.3M | 1.99% | 103,356 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $15.9M | 1.95% | 104,871 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $15.7M | 1.91% | 112,198 | Common | NONE |
| 260003108 | DOV | DOVER CORP | $15.0M | 1.84% | 97,711 | Common | NONE |
| 030420103 | AWK | AMERICAN WTR WKS CO INC NEW | $14.8M | 1.81% | 112,506 | Common | NONE |
| 09247X101 | BLKCHF | BLACKROCK INC | $14.7M | 1.80% | 18,112 | Common | NONE |
| 808524508 | SCHM | SCHWAB STRATEGIC TR | $14.0M | 1.71% | 186,006 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $13.9M | 1.69% | 89,419 | Common | NONE |
| 002824100 | ABT | ABBOTT LABS | $12.3M | 1.50% | 111,542 | Common | NONE |
| H1467J104 | CB | CHUBB LIMITED | $11.8M | 1.44% | 52,084 | Common | NONE |
| 808513105 | SCHW | SCHWAB CHARLES CORP | $11.5M | 1.41% | 167,722 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $9.6M | 1.18% | 82,290 | Common | NONE |
| 824348106 | SHW | SHERWIN WILLIAMS CO | $9.6M | 1.17% | 30,628 | Common | NONE |
| 031162100 | AMGN | AMGEN INC | $9.1M | 1.12% | 31,761 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $8.5M | 1.04% | 23,907 | Common | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $6.9M | 0.84% | 63,324 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $6.9M | 0.84% | 47,049 | Common | NONE |
| 81369Y852 | XLC | SELECT SECTOR SPDR TR | $6.4M | 0.78% | 87,528 | Common | NONE |
| 244199105 | DE | DEERE & CO | $6.3M | 0.77% | 15,863 | Common | NONE |
| 808524607 | SCHA | SCHWAB STRATEGIC TR | $6.2M | 0.75% | 130,207 | Common | NONE |
| 81369Y209 | XLV | SELECT SECTOR SPDR TR | $6.2M | 0.75% | 45,096 | Common | NONE |
| 03076C106 | AMP | AMERIPRISE FINL INC | $5.9M | 0.72% | 15,567 | Common | NONE |
| 74144T108 | TROW | PRICE T ROWE GROUP INC | $5.8M | 0.71% | 53,675 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $5.4M | 0.66% | 15,507 | Common | NONE |
| 94106L109 | WM | WASTE MGMT INC DEL | $5.0M | 0.61% | 27,813 | Common | NONE |
| 883556102 | TMO | THERMO FISHER SCIENTIFIC INC | $4.7M | 0.57% | 8,812 | Common | NONE |
| 808524672 | SCHY | SCHWAB STRATEGIC TR | $4.5M | 0.55% | 181,730 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $4.1M | 0.50% | 8,217 | Common | NONE |
| 81369Y308 | XLP | SELECT SECTOR SPDR TR | $4.0M | 0.49% | 55,402 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $3.8M | 0.46% | 7,909 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $3.6M | 0.44% | 59,870 | Common | NONE |
| 81369Y886 | XLU | SELECT SECTOR SPDR TR | $3.4M | 0.41% | 53,335 | Common | NONE |
| 115637209 | BF/B | BROWN FORMAN CORP | $3.2M | 0.39% | 56,411 | Common | NONE |
| 254687106 | DIS | DISNEY WALT CO | $2.9M | 0.36% | 32,605 | Common | NONE |
| 464287846 | IYY | ISHARES TR | $2.8M | 0.35% | 24,300 | Common | NONE |
| 872540109 | TJX | TJX COS INC NEW | $2.7M | 0.33% | 29,130 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $2.6M | 0.32% | 8,828 | Common | NONE |
| 494368103 | KMB | KIMBERLY-CLARK CORP | $2.5M | 0.30% | 20,317 | Common | NONE |
| 81369Y407 | XLY | SELECT SECTOR SPDR TR | $2.4M | 0.30% | 13,540 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $2.2M | 0.27% | 23,353 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $2.2M | 0.27% | 11,529 | Common | NONE |
| 59522J103 | MAA | MID-AMER APT CMNTYS INC | $2.1M | 0.26% | 15,625 | Common | NONE |
| 717081103 | PFE | PFIZER INC | $2.1M | 0.25% | 71,815 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $2.0M | 0.25% | 4,606 | Common | NONE |
| 31428X106 | FDX | FEDEX CORP | $1.8M | 0.22% | 7,144 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $1.6M | 0.20% | 9,624 | Common | NONE |
| 427866108 | HSY | HERSHEY CO | $1.5M | 0.18% | 8,100 | Common | NONE |
| 88579Y101 | MMM | 3M CO | $1.5M | 0.18% | 13,500 | Common | NONE |
| 98419M100 | XYL | XYLEM INC | $1.3M | 0.16% | 11,696 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $1.2M | 0.15% | 2,373 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $1.2M | 0.15% | 5,079 | Common | NONE |
| 049560105 | ATO | ATMOS ENERGY CORP | $1.2M | 0.15% | 10,270 | Common | NONE |
| 842587107 | SO | SOUTHERN CO | $1.0M | 0.12% | 14,559 | Common | NONE |
| 053015103 | ADP | AUTOMATIC DATA PROCESSING IN | $832,868 | 0.10% | 3,575 | Common | NONE |
| 22052L104 | CTVA | CORTEVA INC | $731,403 | 0.09% | 15,263 | Common | NONE |
| 291011104 | EMR | EMERSON ELEC CO | $681,310 | 0.08% | 7,000 | Common | NONE |
| 319835104 | FCCO | FIRST CMNTY CORP S C | $581,310 | 0.07% | 27,000 | Common | NONE |
| 92204A603 | VIS | VANGUARD WORLD FDS | $557,688 | 0.07% | 2,530 | Common | NONE |
| 372460105 | GPC | GENUINE PARTS CO | $415,500 | 0.05% | 3,000 | Common | NONE |
| 780259305 | SHEL | SHELL PLC | $394,800 | 0.05% | 6,000 | Common | NONE |
| 438516106 | HON | HONEYWELL INTL INC | $386,915 | 0.05% | 1,845 | Common | NONE |
| 81762P102 | NOW | SERVICENOW INC | $314,388 | 0.04% | 445 | Common | NONE |
| 780287108 | RGLD | ROYAL GOLD INC | $302,400 | 0.04% | 2,500 | Common | NONE |
| 025816109 | AXP | AMERICAN EXPRESS CO | $299,744 | 0.04% | 1,600 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $291,169 | 0.04% | 711 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $271,892 | 0.03% | 7,212 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $262,697 | 0.03% | 550 | Common | NONE |
| 00326A104 | SGOL | ABRDN GOLD ETF TRUST | $256,620 | 0.03% | 13,000 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $229,011 | 0.03% | 1,625 | Common | NONE |
| 26441C204 | DUK | DUKE ENERGY CORP NEW | $218,340 | 0.03% | 2,250 | Common | NONE |
| 194162103 | CL | COLGATE PALMOLIVE CO | $212,826 | 0.03% | 2,670 | Common | NONE |
| 09260D107 | BX | BLACKSTONE INC | $205,544 | 0.03% | 1,570 | Common | NONE |
| 96145W103 | WEST | WESTROCK COFFEE CO | $102,100 | 0.01% | 10,000 | Common | NONE |
| 87283P109 | TRX | TRX GOLD CORPORATION | $11,405 | 0.00% | 30,000 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.