Q2 2025 · 13F-HR
Sterling Financial Planning, Inc.holdings as filed
Filed 2025-07-28 · accession 0001085146-25-004184
$299.3M
Reported value
116
Positions
2025-06-30
Period end
The Brief · Sterling Financial Planning, Inc. · Q2 2025
AI · grounded in 13F
Sterling Financial Planning, Inc. established a new position in IJJ valued at $18.1M. The fund also initiated new holdings in IAU for $17.4M and IVW for $17.1M. Additional new positions include IJT at $16.5M and IJK at $16.2M. Total assets under management stand at $299.3M across 116 positions.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 464287705 | IJJ | ISHARES TR | $18.1M | 6.05% | 146,424 | Common | NONE |
| 464285204 | IAU | ISHARES GOLD TR | $17.4M | 5.83% | 279,688 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $17.1M | 5.72% | 155,540 | Common | NONE |
| 464287887 | IJT | ISHARES TR | $16.5M | 5.50% | 123,791 | Common | NONE |
| 464287606 | IJK | ISHARES TR | $16.2M | 5.42% | 178,234 | Common | NONE |
| 25434V807 | DFIV | DIMENSIONAL ETF TRUST | $13.8M | 4.60% | 321,412 | Common | NONE |
| 808524771 | FNDX | SCHWAB STRATEGIC TR | $10.7M | 3.56% | 434,117 | Common | NONE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $10.0M | 3.35% | 75,194 | Common | NONE |
| 25434V781 | DISV | DIMENSIONAL ETF TRUST | $9.8M | 3.28% | 298,114 | Common | NONE |
| 25434V815 | DFSV | DIMENSIONAL ETF TRUST | $8.2M | 2.73% | 277,710 | Common | NONE |
| 921937819 | BIV | VANGUARD BD INDEX FDS | $8.1M | 2.72% | 105,275 | Common | NONE |
| 464287879 | IJS | ISHARES TR | $8.0M | 2.68% | 80,647 | Common | NONE |
| 45783Y780 | XBJA | INNOVATOR ETFS TRUST | $7.9M | 2.64% | 261,717 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $7.8M | 2.61% | 12,596 | Common | NONE |
| 25434V740 | DFEV | DIMENSIONAL ETF TRUST | $5.6M | 1.86% | 185,640 | Common | NONE |
| 25434V856 | DFIP | DIMENSIONAL ETF TRUST | $5.5M | 1.85% | 132,599 | Common | NONE |
| 25434V658 | DFGR | DIMENSIONAL ETF TRUST | $5.4M | 1.82% | 202,568 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $4.7M | 1.56% | 41,762 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $4.5M | 1.52% | 23,272 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $4.4M | 1.48% | 71,504 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $4.1M | 1.37% | 178,923 | Common | NONE |
| 78463V107 | GLD | SPDR GOLD TR | $3.9M | 1.31% | 12,904 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $3.8M | 1.26% | 6,843 | Common | NONE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $3.7M | 1.24% | 47,106 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $3.3M | 1.12% | 20,329 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $3.2M | 1.07% | 15,611 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $3.1M | 1.05% | 11,023 | Common | NONE |
| 922907746 | VTEB | VANGUARD MUN BD FDS | $3.1M | 1.03% | 62,933 | Common | NONE |
| 464288448 | IDV | ISHARES TR | $3.0M | 1.01% | 87,308 | Common | NONE |
| 921935870 | VTES | VANGUARD WELLINGTON FD | $3.0M | 0.99% | 29,326 | Common | NONE |
| 922908553 | VNQ | VANGUARD INDEX FDS | $2.9M | 0.96% | 32,296 | Common | NONE |
| 92206C409 | VCSH | VANGUARD SCOTTSDALE FDS | $2.8M | 0.95% | 35,817 | Common | NONE |
| 808524748 | FNDC | SCHWAB STRATEGIC TR | $2.6M | 0.88% | 62,524 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $2.3M | 0.77% | 8,278 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $2.3M | 0.77% | 11,753 | Common | NONE |
| 97717W281 | DGS | WISDOMTREE TR | $2.2M | 0.74% | 40,095 | Common | NONE |
| 922020805 | VTIP | VANGUARD MALVERN FDS | $2.2M | 0.74% | 43,985 | Common | NONE |
| 92203J407 | BNDX | VANGUARD CHARLOTTE FDS | $2.2M | 0.73% | 44,228 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $1.9M | 0.63% | 12,293 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $1.8M | 0.60% | 17,278 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.8M | 0.60% | 3,596 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $1.8M | 0.59% | 31,231 | Common | NONE |
| 464287176 | TIP | ISHARES TR | $1.7M | 0.57% | 15,566 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $1.6M | 0.54% | 2,621 | Common | NONE |
| 46137V613 | PRF | INVESCO EXCHANGE TRADED FD T | $1.4M | 0.48% | 33,849 | Common | NONE |
| 464288273 | SCZ | ISHARES TR | $1.4M | 0.47% | 19,422 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $1.4M | 0.47% | 13,041 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $1.2M | 0.42% | 11,367 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $1.1M | 0.37% | 2,282 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $1.1M | 0.36% | 46,375 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $995,376 | 0.33% | 12,657 | Common | NONE |
| 816300107 | SIGI | SELECTIVE INS GROUP INC | $989,370 | 0.33% | 11,418 | Common | NONE |
| 25434V666 | DFLV | DIMENSIONAL ETF TRUST | $972,291 | 0.32% | 31,344 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $786,270 | 0.26% | 1,793 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $776,395 | 0.26% | 1,052 | Common | NONE |
| 756109104 | O | REALTY INCOME CORP | $735,952 | 0.25% | 12,775 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $731,993 | 0.24% | 2,483 | Common | NONE |
| 25434V401 | DFUS | DIMENSIONAL ETF TRUST | $717,006 | 0.24% | 10,698 | Common | NONE |
| 45782C508 | PJAN | INNOVATOR ETFS TRUST | $716,253 | 0.24% | 16,260 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $705,138 | 0.24% | 712 | Common | NONE |
| 88579Y101 | MMM | 3M CO | $664,761 | 0.22% | 4,367 | Common | NONE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $637,730 | 0.21% | 3,116 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $611,337 | 0.20% | 784 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $585,038 | 0.20% | 2,018 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $580,499 | 0.19% | 7,884 | Common | NONE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $568,115 | 0.19% | 3,126 | Common | NONE |
| 46137V597 | PRFZ | INVESCO EXCHANGE TRADED FD T | $565,986 | 0.19% | 13,917 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $533,377 | 0.18% | 1,906 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $528,072 | 0.18% | 2,407 | Common | NONE |
| 78464A839 | MDYV | SPDR SERIES TRUST | $517,829 | 0.17% | 6,519 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $488,862 | 0.16% | 2,774 | Common | NONE |
| 808524706 | SCHE | SCHWAB STRATEGIC TR | $488,499 | 0.16% | 16,208 | Common | NONE |
| 74386T105 | PFS | PROVIDENT FINL SVCS INC | $465,316 | 0.16% | 26,544 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $457,567 | 0.15% | 2,872 | Common | NONE |
| 244199105 | DE | DEERE & CO | $428,149 | 0.14% | 842 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $418,556 | 0.14% | 3,170 | Common | NONE |
| 464288281 | EMB | ISHARES TR | $384,983 | 0.13% | 4,157 | Common | NONE |
| 14448C104 | CARR | CARRIER GLOBAL CORPORATION | $367,926 | 0.12% | 5,027 | Common | NONE |
| 25434V773 | DFIS | DIMENSIONAL ETF TRUST | $348,446 | 0.12% | 11,677 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $333,493 | 0.11% | 1,880 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $332,316 | 0.11% | 1,818 | Common | NONE |
| 12811T787 | CPSY | CALAMOS ETF TR | $324,856 | 0.11% | 13,451 | Common | NONE |
| 369550108 | GD | GENERAL DYNAMICS CORP | $324,153 | 0.11% | 1,111 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $312,617 | 0.10% | 853 | Common | NONE |
| 922042858 | VWO | VANGUARD INTL EQUITY INDEX F | $309,832 | 0.10% | 6,264 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $304,970 | 0.10% | 1,930 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $304,524 | 0.10% | 2,127 | Common | NONE |
| 45782C672 | UAUG | INNOVATOR ETFS TRUST | $303,243 | 0.10% | 8,103 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $303,240 | 0.10% | 1,387 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $292,140 | 0.10% | 1,000 | Common | NONE |
| 45783Y301 | XBAP | INNOVATOR ETFS TRUST | $284,551 | 0.10% | 7,745 | Common | NONE |
| V7780T103 | RCL | ROYAL CARIBBEAN GROUP | $281,826 | 0.09% | 900 | Common | NONE |
| 744573106 | PEG | PUBLIC SVC ENTERPRISE GRP IN | $280,376 | 0.09% | 3,331 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $274,316 | 0.09% | 6,340 | Common | NONE |
| 402031835 | DIVS | GUINNESS ATKINSON FDS | $273,248 | 0.09% | 8,876 | Common | NONE |
| 46138E214 | IDHQ | INVESCO EXCH TRADED FD TR II | $261,386 | 0.09% | 7,926 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $260,475 | 0.09% | 1,174 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $255,219 | 0.09% | 1,922 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $250,958 | 0.08% | 1,352 | Common | NONE |
| 68902V107 | OTIS | OTIS WORLDWIDE CORP | $248,837 | 0.08% | 2,513 | Common | NONE |
| 12811T803 | CPSJ | CALAMOS ETF TR | $246,283 | 0.08% | 9,447 | Common | NONE |
| 369604301 | GE | GE AEROSPACE | $239,395 | 0.08% | 930 | Common | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $238,588 | 0.08% | 3,014 | Common | NONE |
| 075887109 | BDX | BECTON DICKINSON & CO | $236,368 | 0.08% | 1,372 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $234,433 | 0.08% | 738 | Common | NONE |
| 92206C714 | VONV | VANGUARD SCOTTSDALE FDS | $234,307 | 0.08% | 2,750 | Common | NONE |
| 808524102 | SCHB | SCHWAB STRATEGIC TR | $229,745 | 0.08% | 9,641 | Common | NONE |
| 78464A821 | MDYG | SPDR SERIES TRUST | $229,706 | 0.08% | 2,644 | Common | NONE |
| 464288810 | IHI | ISHARES TR | $227,144 | 0.08% | 3,626 | Common | NONE |
| 30040W108 | ES | EVERSOURCE ENERGY | $219,616 | 0.07% | 3,452 | Common | NONE |
| 512807306 | LRCX | LAM RESEARCH CORP | $216,095 | 0.07% | 2,220 | Common | NONE |
| 744320102 | PRU | PRUDENTIAL FINL INC | $213,498 | 0.07% | 1,987 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $210,949 | 0.07% | 694 | Common | NONE |
| 12811T886 | CPST | CALAMOS ETF TR | $209,367 | 0.07% | 8,018 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $200,007 | 0.07% | 589 | Common | NONE |
| 09251A104 | BDJ | BLACKROCK ENHANCED EQUITY DI | $122,958 | 0.04% | 13,831 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.