Q1 2026 · 13F-HR
BOYAR ASSET MANAGEMENT INC.holdings as filed
Filed 2026-05-08 · accession 0001218254-26-000002
$175.7M
Reported value
78
Positions
2026-03-31
Period end
The Brief · BOYAR ASSET MANAGEMENT INC. · Q1 2026
AI · grounded in 13F
BOYAR ASSET MANAGEMENT INC. closed its position in UniFirst Corp Mass UNF, reducing exposure by $1.79M. The fund established a new position in Salesforce Inc CRM valued at $1.43M and exited its holding in Warner Bros Discovery Inc WBD for $942,904. Additionally, the fund increased its stake in Medtronic PLC MDT by 623.87% and Berkshire Hathaway Inc Del BRK/B by 131.90%.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 594918104 | MSFT | MICROSOFT CORP | $15.3M | 8.73% | 41,435 | Common | SOLE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $13.8M | 7.86% | 46,944 | Common | SOLE |
| 03076C106 | AMP | AMERIPRISE FINL INC | $8.8M | 4.98% | 19,706 | Common | SOLE |
| 437076102 | HD | HOME DEPOT INC | $8.4M | 4.77% | 25,506 | Common | SOLE |
| 55825T103 | MSGS | MADISON SQUARE GRDN SPRT COR | $8.1M | 4.59% | 25,102 | Common | SOLE |
| 060505104 | BAC | BANK AMERICA CORP | $7.9M | 4.47% | 161,277 | Common | SOLE |
| 90353T100 | UBER | UBER TECHNOLOGIES INC | $7.7M | 4.40% | 107,531 | Common | SOLE |
| 064058100 | BK | BANK NEW YORK MELLON CORP | $5.6M | 3.21% | 47,559 | Common | SOLE |
| 17275R102 | CSCO | CISCO SYS INC | $4.9M | 2.78% | 63,060 | Common | SOLE |
| 02079K305 | GOOGL | ALPHABET INC | $4.6M | 2.60% | 15,906 | Common | SOLE |
| 55826T102 | SPHR | SPHERE ENTERTAINMENT CO | $4.4M | 2.48% | 37,113 | Common | SOLE |
| 558256103 | MSGE | MADISON SQUARE GARDEN ENTMT | $4.0M | 2.29% | 68,337 | Common | SOLE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $4.0M | 2.27% | 16,306 | Common | SOLE |
| G5960L103 | MDT | MEDTRONIC PLC | $3.9M | 2.21% | 44,844 | Common | SOLE |
| 047726302 | BATRK | ATLANTA BRAVES HLDGS INC | $3.3M | 1.90% | 78,101 | Common | SOLE |
| 20030N101 | CMCSA | COMCAST CORP NEW | $2.9M | 1.68% | 102,562 | Common | SOLE |
| 254687106 | DIS | DISNEY WALT CO | $2.9M | 1.62% | 29,577 | Common | SOLE |
| 717081103 | PFE | PFIZER INC | $2.8M | 1.59% | 99,212 | Common | SOLE |
| 571903202 | MAR | MARRIOTT INTL INC NEW | $2.7M | 1.51% | 8,132 | Common | SOLE |
| 609207105 | MDLZ | MONDELEZ INTL INC | $2.6M | 1.47% | 44,762 | Common | SOLE |
| 810186106 | SMG | SCOTTS MIRACLE-GRO CO | $2.4M | 1.39% | 40,189 | Common | SOLE |
| 624758108 | MWA | MUELLER WTR PRODS INC | $2.3M | 1.29% | 82,256 | Common | SOLE |
| 570535104 | MKL | MARKEL GROUP INC | $2.2M | 1.26% | 1,154 | Common | SOLE |
| 131193104 | CALY | CALLAWAY GOLF CO | $2.1M | 1.19% | 151,183 | Common | SOLE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $2.0M | 1.17% | 4,274 | Common | SOLE |
| 78467J100 | SSNC | SS&C TECH HLDGS | $1.8M | 1.00% | 25,983 | Common | SOLE |
| 172967424 | C | CITIGROUP INC | $1.7M | 0.95% | 14,731 | Common | SOLE |
| 580135101 | MCD | MCDONALDS CORP | $1.6M | 0.90% | 5,108 | Common | SOLE |
| 37940X102 | GPN | GLOBAL PMTS INC | $1.6M | 0.90% | 23,566 | Common | SOLE |
| 191216100 | KO | COCA COLA CO | $1.5M | 0.85% | 19,614 | Common | SOLE |
| 911312106 | UPS | UNITED PARCEL SVCS INC | $1.5M | 0.83% | 14,912 | Common | SOLE |
| 79466L302 | CRM | SALESFORCE INC | $1.4M | 0.82% | 7,694 | Common | SOLE |
| 871829107 | SYY | SYSCO CORP | $1.4M | 0.79% | 19,556 | Common | SOLE |
| 58933Y105 | MRK | MERCK & CO INC | $1.3M | 0.76% | 11,038 | Common | SOLE |
| H1467J104 | CB | CHUBB LTD SWITZ | $1.3M | 0.76% | 4,072 | Common | SOLE |
| 025816109 | AXP | AMERICAN EXPRESS CO | $1.3M | 0.73% | 4,251 | Common | SOLE |
| 44267T102 | HHH | HOWARD HUGHES HOLDINGS INC | $1.3M | 0.72% | 20,095 | Common | SOLE |
| 94106L109 | WM | WASTE MGMT INC DEL | $1.3M | 0.72% | 5,488 | Common | SOLE |
| 49177J102 | KVUE | KENVUE INC | $1.2M | 0.70% | 71,620 | Common | SOLE |
| 369550108 | GD | GENERAL DYNAMICS CORP | $1.1M | 0.65% | 3,340 | Common | SOLE |
| 11133T103 | BR | BROADRIDGE FINL SOLUTIONS IN | $1.1M | 0.65% | 7,053 | Common | SOLE |
| 126650100 | CVS | CVS HEALTH CORP | $1.1M | 0.64% | 15,758 | Common | SOLE |
| 44891N208 | IAC | IAC INC | $1.1M | 0.64% | 28,175 | Common | SOLE |
| 216648501 | COO | COOPER COS INC | $1.1M | 0.64% | 15,718 | Common | SOLE |
| 005098108 | GOLF | ACUSHNET HLDGS CORP | $1.0M | 0.58% | 10,877 | Common | SOLE |
| 110122108 | BMY | BRISTOL-MYERS SQUIBB CO | $1.0M | 0.57% | 16,532 | Common | SOLE |
| 76131D103 | QSR | RESTAURANT BRANDS INTL INC | $973,485 | 0.55% | 13,173 | Common | SOLE |
| 87612E106 | TGT | TARGET CORP | $924,467 | 0.53% | 7,628 | Common | SOLE |
| 504922105 | LH | LABCORP HOLDINGS INC | $910,356 | 0.52% | 3,412 | Common | SOLE |
| 65249B109 | NWSA | NEWS CORP NEW | $908,898 | 0.52% | 36,458 | Common | SOLE |
| 896945201 | TRIP | TRIPADVISOR INC | $903,765 | 0.51% | 84,781 | Common | SOLE |
| 57667L107 | MTCH | MATCH GROUP INC NEW | $870,414 | 0.50% | 28,343 | Common | SOLE |
| 552953101 | MGM | MGM RESORTS INTERNATIONAL | $808,817 | 0.46% | 21,854 | Common | SOLE |
| 36266G107 | GEHC | GE HEALTHCARE TECHNOLOGIES I | $808,654 | 0.46% | 11,361 | Common | SOLE |
| 037833100 | AAPL | APPLE INC | $779,389 | 0.44% | 3,071 | Common | SOLE |
| 458140100 | INTC | INTEL CORP | $760,782 | 0.43% | 17,240 | Common | SOLE |
| 278642103 | EBAY | EBAY INC. | $733,099 | 0.42% | 8,054 | Common | SOLE |
| 531229771 | FWONA | LIBERTY MEDIA CORP DEL | $728,799 | 0.41% | 9,334 | Common | SOLE |
| 498894104 | KNF | KNIFE RIVER CORP | $723,256 | 0.41% | 8,858 | Common | SOLE |
| 219350105 | GLW | CORNING INC | $706,364 | 0.40% | 5,195 | Common | SOLE |
| 36262G101 | GXO | GXO LOGISTICS INCORPORATED | $614,371 | 0.35% | 11,849 | Common | SOLE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $609,475 | 0.35% | 12,141 | Common | SOLE |
| 02079K107 | GOOG | ALPHABET INC | $560,524 | 0.32% | 1,954 | Common | SOLE |
| 229899109 | CFR | CULLEN FROST BANKERS INC | $533,515 | 0.30% | 3,892 | Common | SOLE |
| 009066101 | ABNB | AIRBNB INC | $514,465 | 0.29% | 4,074 | Common | SOLE |
| 892231101 | TSQ | TOWNSQUARE MEDIA INC | $471,177 | 0.27% | 86,773 | Common | SOLE |
| 14448C104 | CARR | CARRIER GLOBAL CORPORATION | $468,781 | 0.27% | 8,325 | Common | SOLE |
| 540424108 | L | LOEWS CORP | $453,218 | 0.26% | 4,246 | Common | SOLE |
| 631103108 | NDAQ | NASDAQ INC | $415,621 | 0.24% | 4,896 | Common | SOLE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $397,837 | 0.23% | 1,641 | Common | SOLE |
| 482480100 | KLAC | KLA CORP | $390,189 | 0.22% | 265 | Common | SOLE |
| 842587107 | SO | SOUTHERN CO | $266,878 | 0.15% | 2,765 | Common | SOLE |
| 808513105 | SCHW | SCHWAB CHARLES CORP | $263,614 | 0.15% | 2,805 | Common | SOLE |
| 026874784 | AIG | AMERICAN INTL GROUP INC | $259,387 | 0.15% | 3,447 | Common | SOLE |
| 942622200 | WSO | WATSCO INC | $212,090 | 0.12% | 583 | Common | SOLE |
| 494368103 | KMB | KIMBERLY-CLARK CORP | $207,410 | 0.12% | 2,150 | Common | SOLE |
| 95058W100 | WEN | WENDYS CO | $178,910 | 0.10% | 25,742 | Common | SOLE |
| 206787103 | CNDT | CONDUENT INC | $32,616 | 0.02% | 25,481 | Common | SOLE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.