Q1 2026 · 13F-HR
MORRIS FINANCIAL CONCEPTS, INC.holdings as filed
Filed 2026-04-17 · accession 0001398344-26-006630
$294.6M
Reported value
195
Positions
2026-03-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 464287200 | IVV | ISHARES TR | $39.7M | 13.5% | 60,745 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $37.6M | 12.8% | 1,465,453 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $18.5M | 6.27% | 203,991 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $15.5M | 5.27% | 124,933 | Common | NONE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $11.6M | 3.92% | 147,436 | Common | NONE |
| 464287457 | SHY | ISHARES TR | $10.5M | 3.58% | 127,556 | Common | NONE |
| 808524607 | SCHA | SCHWAB STRATEGIC TR | $9.2M | 3.12% | 315,615 | Common | NONE |
| 46432F859 | ISTB | ISHARES TR | $9.2M | 3.11% | 188,922 | Common | NONE |
| 464288679 | SHV | ISHARES TR | $8.7M | 2.95% | 78,676 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $7.8M | 2.63% | 199,496 | Common | NONE |
| 78462F103 | SPY | STATE STR SPDR S&P 500 ETF T | $6.0M | 2.04% | 9,262 | Common | NONE |
| 25434V773 | DFIS | DIMENSIONAL ETF TRUST | $5.1M | 1.73% | 151,009 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $4.7M | 1.58% | 41,201 | Common | NONE |
| 25434V666 | DFLV | DIMENSIONAL ETF TRUST | $4.3M | 1.45% | 119,468 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $4.2M | 1.41% | 19,690 | Common | NONE |
| 25434V609 | DFAT | DIMENSIONAL ETF TRUST | $3.6M | 1.22% | 57,316 | Common | NONE |
| 25434V781 | DISV | DIMENSIONAL ETF TRUST | $3.3M | 1.12% | 83,356 | Common | NONE |
| 25434V500 | DFAS | DIMENSIONAL ETF TRUST | $3.0M | 1.04% | 42,876 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $3.0M | 1.02% | 10,192 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $2.8M | 0.96% | 7,588 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $2.8M | 0.94% | 28,505 | Common | NONE |
| 025072885 | AVUS | AMERICAN CENTY ETF TR | $2.5M | 0.86% | 22,875 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.5M | 0.85% | 73,560 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $2.3M | 0.79% | 3,873 | Common | NONE |
| 25434V807 | DFIV | DIMENSIONAL ETF TRUST | $2.3M | 0.78% | 43,670 | Common | NONE |
| 92206C870 | VCIT | VANGUARD SCOTTSDALE FDS | $2.3M | 0.77% | 27,343 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $2.2M | 0.74% | 8,641 | Common | NONE |
| 25434V658 | DFGR | DIMENSIONAL ETF TRUST | $2.1M | 0.73% | 80,838 | Common | NONE |
| 25434V872 | DFCF | DIMENSIONAL ETF TRUST | $1.9M | 0.63% | 44,293 | Common | NONE |
| 46434G103 | IEMG | ISHARES INC | $1.7M | 0.59% | 24,828 | Common | NONE |
| 025072703 | AVDE | AMERICAN CENTY ETF TR | $1.6M | 0.55% | 19,008 | Common | NONE |
| 464288273 | SCZ | ISHARES TR | $1.5M | 0.52% | 19,696 | Common | NONE |
| 464287671 | IUSG | ISHARES TR | $1.5M | 0.52% | 9,907 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $1.5M | 0.52% | 4,281 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $1.5M | 0.51% | 1,635 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $1.4M | 0.49% | 5,800 | Common | NONE |
| 25434V864 | DFSD | DIMENSIONAL ETF TRUST | $1.4M | 0.48% | 29,773 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.4M | 0.48% | 41,589 | Common | NONE |
| 464287630 | IWN | ISHARES TR | $1.4M | 0.47% | 7,300 | Common | NONE |
| 25434V716 | DFSU | DIMENSIONAL ETF TRUST | $1.4M | 0.47% | 33,517 | Common | NONE |
| 46434V647 | REET | ISHARES TR | $1.3M | 0.44% | 51,776 | Common | NONE |
| 464287234 | EEM | ISHARES TR | $1.2M | 0.42% | 21,665 | Common | NONE |
| 921946794 | VYMI | VANGUARD WHITEHALL FDS | $1.2M | 0.41% | 12,819 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $1.2M | 0.41% | 26,747 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $1.2M | 0.40% | 7,023 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.2M | 0.39% | 3,139 | Common | NONE |
| 25434V732 | DFEM | DIMENSIONAL ETF TRUST | $1.2M | 0.39% | 33,476 | Common | NONE |
| 46434V613 | IUSB | ISHARES TR | $1.1M | 0.36% | 23,081 | Common | NONE |
| 464287879 | IJS | ISHARES TR | $975,237 | 0.33% | 8,233 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $940,742 | 0.32% | 8,447 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $823,572 | 0.28% | 2,864 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $750,866 | 0.25% | 11,119 | Common | NONE |
| 464288802 | SUSA | ISHARES TR | $749,932 | 0.25% | 5,677 | Common | NONE |
| 931142103 | WMT | WALMART INC | $730,021 | 0.25% | 5,874 | Common | NONE |
| 92204A405 | VFH | VANGUARD WORLD FD | $725,585 | 0.25% | 6,006 | Common | NONE |
| 025072604 | AVEM | AMERICAN CENTY ETF TR | $708,453 | 0.24% | 8,792 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $699,444 | 0.24% | 2,886 | Common | NONE |
| 381430503 | GSLC | GOLDMAN SACHS ETF TR | $686,463 | 0.23% | 5,486 | Common | NONE |
| 464287598 | IWD | ISHARES TR | $679,043 | 0.23% | 3,178 | Common | NONE |
| 57636Q104 | MA | MASTERCARD INCORPORATED | $667,629 | 0.23% | 1,336 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $654,567 | 0.22% | 16,801 | Common | NONE |
| 464287648 | IWO | ISHARES TR | $614,126 | 0.21% | 1,957 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $604,741 | 0.21% | 1,057 | Common | NONE |
| 72201R866 | MUNI | PIMCO ETF TR | $604,412 | 0.21% | 11,581 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $586,507 | 0.20% | 3,363 | Common | NONE |
| 25434V690 | DFSI | DIMENSIONAL ETF TRUST | $575,495 | 0.20% | 13,573 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $571,524 | 0.19% | 2,338 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $570,503 | 0.19% | 2,623 | Common | NONE |
| 46435U663 | ESML | ISHARES TR | $546,137 | 0.19% | 11,615 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $543,892 | 0.18% | 1,135 | Common | NONE |
| 921909768 | VXUS | VANGUARD STAR FDS | $510,160 | 0.17% | 6,616 | Common | NONE |
| 808524102 | SCHB | SCHWAB STRATEGIC TR | $494,252 | 0.17% | 19,691 | Common | NONE |
| 369604301 | GE | GE AEROSPACE | $492,057 | 0.17% | 1,734 | Common | NONE |
| 381430206 | GEM | GOLDMAN SACHS ETF TR | $491,918 | 0.17% | 11,387 | Common | NONE |
| 025072687 | AVSF | AMERICAN CENTY ETF TR | $491,002 | 0.17% | 10,492 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $486,058 | 0.17% | 3,130 | Common | NONE |
| 231021106 | CMI | CUMMINS INC | $483,680 | 0.16% | 899 | Common | NONE |
| 22160K105 | COST | COSTCO WHOLESALE CORPORATION | $480,941 | 0.16% | 483 | Common | NONE |
| 949746101 | WMT2 | WELLS FARGO & CO | $460,146 | 0.16% | 5,780 | Common | NONE |
| 808524888 | SCHC | SCHWAB STRATEGIC TR | $452,630 | 0.15% | 9,684 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $428,194 | 0.15% | 1,302 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $421,862 | 0.14% | 1,363 | Common | NONE |
| 874039100 | TSM | TAIWAN SEMICONDUCTOR MANUFAC | $419,058 | 0.14% | 1,240 | Common | NONE |
| 38141G104 | GS | GOLDMAN SACHS GROUP INC | $416,227 | 0.14% | 492 | Common | NONE |
| 64110L106 | NFLX | NETFLIX INC. | $414,983 | 0.14% | 4,316 | Common | NONE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $409,681 | 0.14% | 2,766 | Common | NONE |
| 46435U549 | EAGG | ISHARES TR | $408,027 | 0.14% | 8,581 | Common | NONE |
| 808524771 | FNDX | SCHWAB STRATEGIC TR | $395,916 | 0.13% | 14,216 | Common | NONE |
| 36828A101 | GEV | GE VERNOVA INC | $392,805 | 0.13% | 450 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $388,501 | 0.13% | 2,014 | Common | NONE |
| 742718109 | PG | PROCTER & GAMBLE CO | $387,332 | 0.13% | 2,682 | Common | NONE |
| 244199105 | DE | DEERE & CO | $385,297 | 0.13% | 684 | Common | NONE |
| 191216100 | KO | COCA COLA CO | $381,636 | 0.13% | 5,018 | Common | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $366,403 | 0.12% | 3,046 | Common | NONE |
| 199908104 | FIX | COMFORT SYS USA INC | $364,053 | 0.12% | 264 | Common | NONE |
| 808524748 | FNDC | SCHWAB STRATEGIC TR | $353,588 | 0.12% | 7,627 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $346,105 | 0.12% | 4,700 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $337,189 | 0.11% | 1,619 | Common | NONE |
| 808524797 | SCHD | SCHWAB STRATEGIC TR | $323,521 | 0.11% | 10,545 | Common | NONE |
| 922908553 | VNQ | VANGUARD INDEX FDS | $307,434 | 0.10% | 3,466 | Common | NONE |
| 46435G516 | ESGD | ISHARES TR | $301,107 | 0.10% | 3,149 | Common | NONE |
| 988498101 | YUM | YUM BRANDS INC | $298,137 | 0.10% | 1,918 | Common | NONE |
| 89832Q109 | TFC | TRUIST FINL CORP | $298,115 | 0.10% | 6,485 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $298,029 | 0.10% | 2,798 | Common | NONE |
| 842587107 | SO | SOUTHERN CO | $294,096 | 0.10% | 3,047 | Common | NONE |
| 609207105 | MDLZ | MONDELEZ INTL INC | $285,145 | 0.10% | 4,947 | Common | NONE |
| 808524755 | FNDF | SCHWAB STRATEGIC TR | $283,158 | 0.10% | 5,787 | Common | NONE |
| 381430107 | GSIE | GOLDMAN SACHS ETF TR | $279,051 | 0.09% | 6,470 | Common | NONE |
| 808524409 | SCHV | SCHWAB STRATEGIC TR | $276,635 | 0.09% | 9,070 | Common | NONE |
| 381430602 | GSSC | GOLDMAN SACHS ETF TR | $273,142 | 0.09% | 3,664 | Common | NONE |
| 025072562 | AVIG | AMERICAN CENTY ETF TR | $272,718 | 0.09% | 6,565 | Common | NONE |
| 05329W102 | AN | AUTONATION INC | $270,240 | 0.09% | 1,384 | Common | NONE |
| 201723103 | CMC | COMMERCIAL METALS CO | $268,941 | 0.09% | 4,378 | Common | NONE |
| 038222105 | AMAT | APPLIED MATLS INC | $266,938 | 0.09% | 781 | Common | NONE |
| 808524706 | SCHE | SCHWAB STRATEGIC TR | $266,307 | 0.09% | 8,082 | Common | NONE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $262,406 | 0.09% | 10,602 | Common | NONE |
| 46641Q837 | JPST | J P MORGAN EXCHANGE TRADED F | $258,921 | 0.09% | 5,116 | Common | NONE |
| 615369105 | MCO | MOODYS CORP | $256,951 | 0.09% | 589 | Common | NONE |
| 02209S103 | MO | ALTRIA GROUP INC | $250,036 | 0.08% | 3,789 | Common | NONE |
| 72201R874 | SMMU | PIMCO ETF TR | $239,436 | 0.08% | 4,746 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $238,645 | 0.08% | 2,404 | Common | NONE |
| 002824100 | ABT | ABBOTT LABORATORIES | $236,860 | 0.08% | 2,307 | Common | NONE |
| 92532F100 | VRTX | VERTEX PHARMACEUTICALS INC | $236,666 | 0.08% | 530 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $235,254 | 0.08% | 8,076 | Common | NONE |
| 05550J101 | BJ | BJS WHSL CLUB HLDGS INC | $234,732 | 0.08% | 2,385 | Common | NONE |
| 718172109 | PM | PHILIP MORRIS INTL INC | $233,350 | 0.08% | 1,411 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $227,958 | 0.08% | 4,541 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $226,173 | 0.08% | 1,165 | Common | NONE |
| 808524763 | FNDA | SCHWAB STRATEGIC TR | $225,518 | 0.08% | 6,954 | Common | NONE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $225,424 | 0.08% | 489 | Common | NONE |
| 254687106 | DIS | DISNEY WALT CO | $222,107 | 0.08% | 2,305 | Common | NONE |
| 92203J407 | BNDX | VANGUARD CHARLOTTE FDS | $216,595 | 0.07% | 4,508 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $214,445 | 0.07% | 690 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $214,284 | 0.07% | 747 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $213,760 | 0.07% | 2,755 | Common | NONE |
| 25746U109 | D | DOMINION ENERGY INC | $211,857 | 0.07% | 3,427 | Common | NONE |
| 46138J791 | BSCQ | INVESCO EXCH TRD SLF IDX FD | $199,479 | 0.07% | 10,214 | Common | NONE |
| 46138J783 | BSCR | INVESCO EXCH TRD SLF IDX FD | $198,644 | 0.07% | 10,122 | Common | NONE |
| 46138J643 | BSCS | INVESCO EXCH TRD SLF IDX FD | $198,266 | 0.07% | 9,708 | Common | NONE |
| 46138J577 | BSCT | INVESCO EXCH TRD SLF IDX FD | $197,894 | 0.07% | 10,605 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $193,390 | 0.07% | 1,989 | Common | NONE |
| 26922B535 | DUBS | ETF SER SOLUTIONS | $177,199 | 0.06% | 4,914 | Common | NONE |
| 56170L695 | VGSR | MANAGER DIRECTED PORTFOLIOS | $176,044 | 0.06% | 17,042 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $136,948 | 0.05% | 698 | Common | NONE |
| 46434V266 | ISCF | ISHARES TR | $112,123 | 0.04% | 2,683 | Common | NONE |
| 808524730 | FNDE | SCHWAB STRATEGIC TR | $105,674 | 0.04% | 2,762 | Common | NONE |
| 464288448 | IDV | ISHARES TR | $84,099 | 0.03% | 1,976 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $74,287 | 0.03% | 1,269 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $72,819 | 0.02% | 686 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $72,657 | 0.02% | 253 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $66,392 | 0.02% | 152 | Common | NONE |
| 25434V815 | DFSV | DIMENSIONAL ETF TRUST | $64,999 | 0.02% | 1,855 | Common | NONE |
| 46434G863 | ESGE | ISHARES INC | $60,521 | 0.02% | 1,331 | Common | NONE |
| 808524508 | SCHM | SCHWAB STRATEGIC TR | $58,793 | 0.02% | 1,899 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $58,747 | 0.02% | 388 | Common | NONE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $56,669 | 0.02% | 703 | Common | NONE |
| 46432F834 | IXUS | ISHARES TR | $51,984 | 0.02% | 600 | Common | NONE |
| 25434V617 | DFAW | DIMENSIONAL ETF TRUST | $49,361 | 0.02% | 669 | Common | NONE |
| 025072356 | AVRE | AMERICAN CENTY ETF TR | $37,637 | 0.01% | 855 | Common | NONE |
| 464287291 | IXN | ISHARES TR | $37,489 | 0.01% | 375 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $34,112 | 0.01% | 80 | Common | NONE |
| 26922B709 | IDUB | ETF SER SOLUTIONS | $34,045 | 0.01% | 1,380 | Common | NONE |
| 808524847 | SCHH | SCHWAB STRATEGIC TR | $33,504 | 0.01% | 1,559 | Common | NONE |
| 46434V621 | DGRO | ISHARES TR | $28,072 | 0.01% | 400 | Common | NONE |
| 464287127 | ILCB | ISHARES TR | $26,958 | 0.01% | 300 | Common | NONE |
| 46435GAA0 | IBDR | ISHARES TR | $25,840 | 0.01% | 1,066 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $21,763 | 0.01% | 197 | Common | NONE |
| 72201R833 | MINT | PIMCO ETF TR | $21,421 | 0.01% | 213 | Common | NONE |
| 46435U366 | IDRV | ISHARES TR | $20,768 | 0.01% | 539 | Common | NONE |
| 72201R718 | LDUR | PIMCO ETF TR | $18,302 | 0.01% | 191 | Common | NONE |
| 46434V381 | XT | ISHARES TR | $17,583 | 0.01% | 258 | Common | NONE |
| 922908751 | VB | VANGUARD INDEX FDS | $17,025 | 0.01% | 65 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $16,728 | 0.01% | 77 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $14,893 | 0.01% | 46 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $12,861 | 0.00% | 118 | Common | NONE |
| 72201R775 | BOND | PIMCO ETF TR | $12,714 | 0.00% | 138 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $8,750 | 0.00% | 34 | Common | NONE |
| 46641Q225 | BBCA | J P MORGAN EXCHANGE TRADED F | $8,559 | 0.00% | 91 | Common | NONE |
| 464287689 | IWV | ISHARES TR | $8,526 | 0.00% | 23 | Common | NONE |
| 464288257 | ACWI | ISHARES TR | $8,441 | 0.00% | 61 | Common | NONE |
| 921937819 | BIV | VANGUARD BD INDEX FDS | $7,101 | 0.00% | 92 | Common | NONE |
| 464287473 | IWS | ISHARES TR | $6,544 | 0.00% | 45 | Common | NONE |
| 92206C409 | VCSH | VANGUARD SCOTTSDALE FDS | $5,390 | 0.00% | 68 | Common | NONE |
| 464287556 | IBB | ISHARES TR | $4,559 | 0.00% | 27 | Common | NONE |
| 46641Q217 | BBJP | J P MORGAN EXCHANGE TRADED F | $4,479 | 0.00% | 65 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $4,028 | 0.00% | 21 | Common | NONE |
| 464287440 | IEF | ISHARES TR | $3,818 | 0.00% | 40 | Common | NONE |
| 464288877 | EFV | ISHARES TR | $3,718 | 0.00% | 50 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $3,468 | 0.00% | 40 | Common | NONE |
| 46434V456 | IQLT | ISHARES TR | $2,774 | 0.00% | 60 | Common | NONE |
| 025072299 | AVSD | AMERICAN CENTY ETF TR | $2,725 | 0.00% | 37 | Common | NONE |
| 464288810 | IHI | ISHARES TR | $2,668 | 0.00% | 50 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $1,445 | 0.00% | 58 | Common | NONE |
| 46432F396 | MTUM | ISHARES TR | $1,200 | 0.00% | 5 | Common | NONE |
| 92206C771 | VMBS | VANGUARD SCOTTSDALE FDS | $986 | 0.00% | 21 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.