Q4 2023 · 13F-HR
Brand Asset Management Group, Inc.holdings as filed
Filed 2024-01-22 · accession 0001748766-24-000001
$218.7M
Reported value
76
Positions
2023-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 464287507 | IJH | ISHARES TR | $22.2M | 10.2% | 80,165 | Common | NONE |
| 46434G103 | IEMG | ISHARES INC | $21.5M | 9.82% | 424,579 | Common | NONE |
| 464288273 | SCZ | ISHARES TR | $17.7M | 8.11% | 286,558 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $11.9M | 5.43% | 51,053 | Common | NONE |
| 92206C680 | VONG | VANGUARD SCOTTSDALE FDS | $11.6M | 5.30% | 148,520 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $11.1M | 5.10% | 36,769 | Common | NONE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $10.1M | 4.60% | 272,475 | Common | NONE |
| 92206C714 | VONV | VANGUARD SCOTTSDALE FDS | $7.6M | 3.47% | 104,580 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $7.4M | 3.40% | 131,719 | Common | NONE |
| 808524706 | SCHE | SCHWAB STRATEGIC TR | $7.4M | 3.36% | 296,806 | Common | NONE |
| 808524508 | SCHM | SCHWAB STRATEGIC TR | $7.0M | 3.22% | 93,573 | Common | NONE |
| 808524409 | SCHV | SCHWAB STRATEGIC TR | $7.0M | 3.21% | 100,007 | Common | NONE |
| 808524888 | SCHC | SCHWAB STRATEGIC TR | $6.3M | 2.88% | 180,364 | Common | NONE |
| 464287598 | IWD | ISHARES TR | $4.9M | 2.24% | 29,686 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $4.8M | 2.20% | 10,052 | Common | NONE |
| 808524607 | SCHA | SCHWAB STRATEGIC TR | $4.8M | 2.18% | 101,112 | Common | NONE |
| 464287127 | ILCB | ISHARES TR | $3.8M | 1.73% | 57,467 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $3.1M | 1.42% | 181,472 | Common | NONE |
| 922908751 | VB | VANGUARD INDEX FDS | $2.7M | 1.25% | 12,844 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $2.7M | 1.21% | 32,023 | Common | NONE |
| 464288208 | IMCB | ISHARES TR | $2.5M | 1.16% | 37,813 | Common | NONE |
| 464287119 | ILCG | ISHARES TR | $2.5M | 1.13% | 36,495 | Common | NONE |
| 921910873 | MGC | VANGUARD WORLD FD | $2.4M | 1.08% | 13,934 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $2.2M | 0.99% | 4,541 | Common | NONE |
| 922042858 | VWO | VANGUARD INTL EQUITY INDEX F | $2.0M | 0.92% | 48,991 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $2.0M | 0.91% | 7,549 | Common | NONE |
| 464288505 | ISCB | ISHARES TR | $1.8M | 0.83% | 34,024 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $1.7M | 0.76% | 3,162 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $1.4M | 0.65% | 13,560 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $1.4M | 0.63% | 6,833 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $1.3M | 0.60% | 6,854 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.2M | 0.56% | 3,248 | Common | NONE |
| 922042775 | VEU | VANGUARD INTL EQUITY INDEX F | $1.2M | 0.54% | 20,859 | Common | NONE |
| 922042742 | VT | VANGUARD INTL EQUITY INDEX F | $1.0M | 0.48% | 10,156 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $1.0M | 0.48% | 2,382 | Common | NONE |
| 464288109 | ILCV | ISHARES TR | $973,285 | 0.45% | 13,782 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $863,856 | 0.39% | 4,800 | Common | NONE |
| 464287234 | EEM | ISHARES TR | $794,128 | 0.36% | 19,750 | Common | NONE |
| 78463X749 | RWO | SPDR INDEX SHS FDS | $759,083 | 0.35% | 17,366 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $704,519 | 0.32% | 4,808 | Common | NONE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $693,503 | 0.32% | 9,004 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $671,899 | 0.31% | 14,412 | Common | NONE |
| 464288281 | EMB | ISHARES TR | $629,205 | 0.29% | 7,065 | Common | NONE |
| 78463X871 | GWX | SPDR INDEX SHS FDS | $618,114 | 0.28% | 19,462 | Common | NONE |
| 464288869 | IWC | ISHARES TR | $578,642 | 0.26% | 4,987 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $512,478 | 0.23% | 10,699 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $507,031 | 0.23% | 6,729 | Common | NONE |
| 922042718 | VSS | VANGUARD INTL EQUITY INDEX F | $504,062 | 0.23% | 4,382 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $495,716 | 0.23% | 1,001 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $454,978 | 0.21% | 5,853 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $444,517 | 0.20% | 1,085 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $405,166 | 0.19% | 1,136 | Common | NONE |
| 464289511 | IGLB | ISHARES TR | $402,921 | 0.18% | 7,647 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $401,332 | 0.18% | 2,363 | Common | NONE |
| 922907746 | VTEB | VANGUARD MUN BD FDS | $385,428 | 0.18% | 7,550 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $363,780 | 0.17% | 5,171 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $357,703 | 0.16% | 705 | Common | NONE |
| 464288257 | ACWI | ISHARES TR | $335,027 | 0.15% | 3,292 | Common | NONE |
| 902973304 | USB | US BANCORP DEL | $333,733 | 0.15% | 7,711 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $313,853 | 0.14% | 1,919 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $283,940 | 0.13% | 2,623 | Common | NONE |
| 25434V807 | DFIV | DIMENSIONAL ETF TRUST | $277,389 | 0.13% | 8,073 | Common | NONE |
| 922020805 | VTIP | VANGUARD MALVERN FDS | $274,445 | 0.13% | 5,779 | Common | NONE |
| 717081103 | PFE | PFIZER INC | $273,362 | 0.12% | 9,495 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $271,280 | 0.12% | 8,962 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $268,858 | 0.12% | 3,580 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $263,856 | 0.12% | 849 | Common | NONE |
| 922042874 | VGK | VANGUARD INTL EQUITY INDEX F | $262,065 | 0.12% | 4,064 | Common | NONE |
| 808524847 | SCHH | SCHWAB STRATEGIC TR | $255,742 | 0.12% | 12,349 | Common | NONE |
| 464288307 | IMCG | ISHARES TR | $248,906 | 0.11% | 3,862 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $233,076 | 0.11% | 1,534 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $222,101 | 0.10% | 1,417 | Common | NONE |
| 023608102 | AEE | AMEREN CORP | $218,766 | 0.10% | 3,024 | Common | NONE |
| 81369Y308 | XLP | SELECT SECTOR SPDR TR | $216,090 | 0.10% | 3,000 | Common | NONE |
| 92206C664 | VTWO | VANGUARD SCOTTSDALE FDS | $204,372 | 0.09% | 2,520 | Common | NONE |
| 46138G649 | QQQM | INVESCO EXCH TRADED FD TR II | $204,133 | 0.09% | 1,211 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.