Q4 2024 · 13F-HR
Brand Asset Management Group, Inc.holdings as filed
Filed 2025-01-15 · accession 0001748766-25-000001
$246.3M
Reported value
89
Positions
2024-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 46434G103 | IEMG | ISHARES INC | $26.1M | 10.6% | 500,372 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $25.2M | 10.2% | 404,268 | Common | NONE |
| 464288273 | SCZ | ISHARES TR | $19.3M | 7.84% | 317,821 | Common | NONE |
| 92206C680 | VONG | VANGUARD SCOTTSDALE FDS | $13.9M | 5.63% | 134,235 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $12.7M | 5.16% | 31,660 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $12.6M | 5.14% | 47,880 | Common | NONE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $10.1M | 4.10% | 546,282 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $8.3M | 3.37% | 358,554 | Common | NONE |
| 92206C714 | VONV | VANGUARD SCOTTSDALE FDS | $8.3M | 3.37% | 102,000 | Common | NONE |
| 808524706 | SCHE | SCHWAB STRATEGIC TR | $8.1M | 3.28% | 302,885 | Common | NONE |
| 808524508 | SCHM | SCHWAB STRATEGIC TR | $7.9M | 3.21% | 285,175 | Common | NONE |
| 808524888 | SCHC | SCHWAB STRATEGIC TR | $6.5M | 2.64% | 189,249 | Common | NONE |
| 808524409 | SCHV | SCHWAB STRATEGIC TR | $6.1M | 2.46% | 232,530 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $5.7M | 2.30% | 9,606 | Common | NONE |
| 808524607 | SCHA | SCHWAB STRATEGIC TR | $5.6M | 2.29% | 217,659 | Common | NONE |
| 464287598 | IWD | ISHARES TR | $5.5M | 2.22% | 29,524 | Common | NONE |
| 464287127 | ILCB | ISHARES TR | $3.8M | 1.52% | 46,233 | Common | NONE |
| 464287119 | ILCG | ISHARES TR | $3.2M | 1.30% | 35,697 | Common | NONE |
| 922908751 | VB | VANGUARD INDEX FDS | $3.1M | 1.27% | 12,967 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $3.1M | 1.26% | 41,052 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $3.1M | 1.24% | 109,970 | Common | NONE |
| 921910873 | MGC | VANGUARD WORLD FD | $2.9M | 1.17% | 13,565 | Common | NONE |
| 464288208 | IMCB | ISHARES TR | $2.7M | 1.11% | 35,978 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $2.5M | 1.04% | 10,180 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $2.4M | 0.97% | 7,398 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $2.0M | 0.81% | 3,410 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.9M | 0.77% | 4,504 | Common | NONE |
| 464288505 | ISCB | ISHARES TR | $1.7M | 0.69% | 28,943 | Common | NONE |
| 922042858 | VWO | VANGUARD INTL EQUITY INDEX F | $1.7M | 0.68% | 37,784 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $1.5M | 0.62% | 6,910 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $1.4M | 0.58% | 2,834 | Common | NONE |
| 922042742 | VT | VANGUARD INTL EQUITY INDEX F | $1.3M | 0.52% | 10,889 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $1.3M | 0.51% | 9,405 | Common | NONE |
| 464288109 | ILCV | ISHARES TR | $1.1M | 0.46% | 14,076 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $1.1M | 0.43% | 1,988 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $1.1M | 0.43% | 5,334 | Common | NONE |
| 46138G649 | QQQM | INVESCO EXCH TRADED FD TR II | $946,815 | 0.38% | 4,499 | Common | NONE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $892,486 | 0.36% | 11,550 | Common | NONE |
| 78463X749 | RWO | SPDR INDEX SHS FDS | $852,242 | 0.35% | 19,870 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $730,494 | 0.30% | 15,276 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $715,954 | 0.29% | 4,271 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $683,997 | 0.28% | 30,132 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $648,366 | 0.26% | 21,904 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $606,799 | 0.25% | 2,531 | Common | NONE |
| 78463X871 | GWX | SPDR INDEX SHS FDS | $587,476 | 0.24% | 18,960 | Common | NONE |
| 464288869 | IWC | ISHARES TR | $561,808 | 0.23% | 4,309 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $543,030 | 0.22% | 1,198 | Common | NONE |
| 746729300 | PVAL | PUTNAM ETF TRUST | $540,972 | 0.22% | 14,574 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $525,388 | 0.21% | 5,943 | Common | NONE |
| 464287234 | EEM | ISHARES TR | $524,151 | 0.21% | 12,534 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $508,780 | 0.21% | 6,729 | Common | NONE |
| 922907746 | VTEB | VANGUARD MUN BD FDS | $459,091 | 0.19% | 9,158 | Common | NONE |
| 922042775 | VEU | VANGUARD INTL EQUITY INDEX F | $457,333 | 0.19% | 7,966 | Common | NONE |
| 46137V464 | XMMO | INVESCO EXCHANGE TRADED FD T | $444,716 | 0.18% | 3,600 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $401,554 | 0.16% | 705 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $391,161 | 0.16% | 1,687 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $388,598 | 0.16% | 5,404 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $385,656 | 0.16% | 1,758 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $385,453 | 0.16% | 2,535 | Common | NONE |
| 25434V807 | DFIV | DIMENSIONAL ETF TRUST | $367,956 | 0.15% | 10,371 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $367,147 | 0.15% | 1,670 | Common | NONE |
| 316092352 | FBCG | FIDELITY COVINGTON TRUST | $365,057 | 0.15% | 7,891 | Common | NONE |
| 808524862 | SCHO | SCHWAB STRATEGIC TR | $345,528 | 0.14% | 14,361 | Common | NONE |
| 464288257 | ACWI | ISHARES TR | $330,880 | 0.13% | 2,816 | Common | NONE |
| 922020805 | VTIP | VANGUARD MALVERN FDS | $322,236 | 0.13% | 6,655 | Common | NONE |
| 023608102 | AEE | AMEREN CORP | $316,191 | 0.13% | 3,547 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $314,979 | 0.13% | 767 | Common | NONE |
| 464288281 | EMB | ISHARES TR | $313,525 | 0.13% | 3,521 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $309,806 | 0.13% | 606 | Common | NONE |
| 46138E339 | SPMO | INVESCO EXCH TRADED FD TR II | $295,175 | 0.12% | 3,107 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $294,742 | 0.12% | 2,903 | Common | NONE |
| 922042718 | VSS | VANGUARD INTL EQUITY INDEX F | $293,069 | 0.12% | 2,560 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $290,124 | 0.12% | 2,518 | Common | NONE |
| 92189F676 | SMH | VANECK ETF TRUST | $281,081 | 0.11% | 1,161 | Common | NONE |
| 464288307 | IMCG | ISHARES TR | $278,404 | 0.11% | 3,686 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $276,051 | 0.11% | 6,903 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $269,969 | 0.11% | 461 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $268,924 | 0.11% | 1,421 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $258,691 | 0.11% | 3,608 | Common | NONE |
| 922042874 | VGK | VANGUARD INTL EQUITY INDEX F | $257,960 | 0.10% | 4,064 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $256,944 | 0.10% | 3,656 | Common | NONE |
| 808524847 | SCHH | SCHWAB STRATEGIC TR | $250,620 | 0.10% | 11,900 | Common | NONE |
| 81369Y308 | XLP | SELECT SECTOR SPDR TR | $235,830 | 0.10% | 3,000 | Common | NONE |
| 931142103 | WMT | WALMART INC | $222,747 | 0.09% | 2,465 | Common | NONE |
| 92189F528 | SMB | VANECK ETF TRUST | $218,411 | 0.09% | 12,780 | Common | NONE |
| 22788C105 | CRWD | CROWDSTRIKE HLDGS INC | $210,603 | 0.09% | 616 | Common | NONE |
| 922042676 | VNQI | VANGUARD INTL EQUITY INDEX F | $203,972 | 0.08% | 5,156 | Common | NONE |
| 92206C664 | VTWO | VANGUARD SCOTTSDALE FDS | $201,886 | 0.08% | 2,260 | Common | NONE |
| 902973304 | USB | US BANCORP DEL | $201,311 | 0.08% | 4,209 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.