Q4 2023 · 13F-HR
Wayfinding Financial, LLCholdings as filed
Filed 2024-01-10 · accession 0001898296-24-000002
$146,916
Reported value
114
Positions
2023-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 594918104 | MSFT | MICROSOFT CORP | $19,353 | 13.2% | 51,467 | Common | NONE |
| 464287200 | IVV | ISHARES CORE S P 500 | $10,492 | 7.14% | 21,967 | Common | NONE |
| 98888G105 | ZECP | ZACKS EARNINGS CONSISTENT | $8,969 | 6.10% | 343,415 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $7,653 | 5.21% | 39,750 | Common | NONE |
| 78464A375 | SPIB | SPDR PORT INT TERM CORP | $4,649 | 3.16% | 141,629 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORP | $4,181 | 2.85% | 8,444 | Common | NONE |
| 464287242 | LQD | ISHARES IBOXX INVEST CORP | $3,986 | 2.71% | 36,022 | Common | NONE |
| 464287226 | AGG | ISHARES CORE U.S. AGGREGATE | $3,976 | 2.71% | 40,069 | Common | NONE |
| 81369Y886 | XLU | UTILITIES SELECT SECTOR SPDR | $3,778 | 2.57% | 59,669 | Common | NONE |
| 78464A474 | SPSB | SPDR PORT SHORT TERM CORP | $3,534 | 2.41% | 118,703 | Common | NONE |
| 097023105 | BA | BOEING CO | $3,187 | 2.17% | 12,228 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $3,059 | 2.08% | 4,634 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $2,623 | 1.79% | 27,322 | Common | NONE |
| 97717Y683 | GCC | WISDOMTREE ENHANCED STGY FD | $2,547 | 1.73% | 150,477 | Common | NONE |
| 46641Q399 | BBUS | JP MORGAN BETA BLDS U.S. EQUITY | $2,545 | 1.73% | 29,642 | Common | NONE |
| 78464A367 | SPLB | SPDR PORT LONG TERM CORP | $2,531 | 1.72% | 106,394 | Common | NONE |
| 464288687 | PFF | ISHARES PREF INCOME | $2,435 | 1.66% | 78,097 | Common | NONE |
| 33739Q200 | LMBS | FIRST TRUST LOW DUR OPP | $2,212 | 1.51% | 45,784 | Common | NONE |
| 46641Q845 | JPSE | JPM DIV RETURN U.S. SMALL CAP EQUITY | $2,170 | 1.48% | 49,274 | Common | NONE |
| 46641Q886 | JPME | JPM DIV RETURN U.S. MID CAP EQUITY | $2,123 | 1.45% | 23,113 | Common | NONE |
| 74933W452 | TBIL | US TSY 3 MONTH BILL | $1,863 | 1.27% | 37,375 | Common | NONE |
| 464288414 | MUB | ISHARES NATIONAL MUNI | $1,692 | 1.15% | 15,609 | Common | NONE |
| 14020G101 | CGGR | CAPITAL GROUP GROWTH | $1,627 | 1.11% | 57,654 | Common | NONE |
| 46641Q373 | BBIN | JPM BETA BLDS INTL EQUITY | $1,603 | 1.09% | 28,173 | Common | NONE |
| 693718108 | PCAR | PACCAR INC | $1,442 | 0.98% | 14,302 | Common | NONE |
| 023135106 | AMZN | AMAZON INC | $1,254 | 0.85% | 8,255 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $1,208 | 0.82% | 8,245 | Common | NONE |
| 337738108 | FISV | FISERV INC | $1,165 | 0.79% | 8,773 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $1,123 | 0.76% | 3,788 | Common | NONE |
| 478160104 | JNJ | JOHNSON JOHNSON | $1,118 | 0.76% | 7,136 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $1,044 | 0.71% | 3,015 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $1,013 | 0.69% | 6,539 | Common | NONE |
| 46625H100 | JPM | JPM CHASE CO | $932 | 0.63% | 5,483 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $927 | 0.63% | 6,221 | Common | NONE |
| 46641Q670 | JCPB | JPM CORE PLUS | $905 | 0.62% | 19,149 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $903 | 0.61% | 2,552 | Common | NONE |
| 922908363 | VOO | VANGUARD S P 500 | $888 | 0.60% | 2,034 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $884 | 0.60% | 2,478 | Common | NONE |
| 060505104 | BAC | BANK AMERICA CORP | $844 | 0.57% | 25,073 | Common | NONE |
| 149123101 | CAT | CATERPILLAR INC | $788 | 0.54% | 2,666 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $731 | 0.50% | 12,048 | Common | NONE |
| 291011104 | EMR | EMERSON ELEC CO | $702 | 0.48% | 7,220 | Common | NONE |
| 46654Q609 | JGRO | JPM ACTIVE GROWTH | $685 | 0.47% | 11,214 | Common | NONE |
| 88579Y101 | MMM | 3M CO | $677 | 0.46% | 6,195 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $670 | 0.46% | 13,267 | Common | NONE |
| 46641Q167 | JAVA | JPM ACTIVE VALUE | $665 | 0.45% | 11,962 | Common | NONE |
| 053015103 | ADP | AUTOMATIC DATA PROC INC | $656 | 0.45% | 2,802 | Common | NONE |
| 002824100 | ABT | ABBOTT LABS | $655 | 0.45% | 5,956 | Common | NONE |
| 46641Q761 | JQUA | JPM U.S. QUALITY FACTOR | $617 | 0.42% | 12,898 | Common | NONE |
| 46641Q266 | JEMA | JPM ACTIVE BLD EMER MKTS | $607 | 0.41% | 16,746 | Common | NONE |
| 532457108 | LLY | ELI LILLY CO | $604 | 0.41% | 1,037 | Common | NONE |
| 931142103 | WMT | WALMART INC | $601 | 0.41% | 3,800 | Common | NONE |
| 191216100 | KO | COCA COLA CO | $573 | 0.39% | 9,734 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $537 | 0.37% | 5,379 | Common | NONE |
| 58933Y105 | MRK | MERCK CO INC | $536 | 0.36% | 4,884 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC CAP STK CL A | $520 | 0.35% | 3,724 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $516 | 0.35% | 3,016 | Common | NONE |
| 007903107 | AMD | ADVANCED MICRO DEVICES INC | $503 | 0.34% | 3,414 | Common | NONE |
| 539830109 | LMT | LOCKHEED MARTIN CORP | $485 | 0.33% | 1,071 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $476 | 0.32% | 427 | Common | NONE |
| 654106103 | NKE | NIKE INC CL B | $468 | 0.32% | 4,304 | Common | NONE |
| 922908769 | VTI | VANGUARD TOTAL STOCK MARKET | $463 | 0.32% | 1,951 | Common | NONE |
| 92826C839 | V | VISA INC CL A | $462 | 0.31% | 1,777 | Common | NONE |
| 79466L302 | CRM | SALESFORCE INC | $457 | 0.31% | 1,737 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $428 | 0.29% | 813 | Common | NONE |
| 464288653 | TLH | ISHARES 10 20 YEAR TSY | $417 | 0.28% | 3,855 | Common | NONE |
| 459200101 | IBM | INTL BUSINESS MACHS | $417 | 0.28% | 2,555 | Common | NONE |
| 922908744 | VTV | VANGUARD VALUE | $412 | 0.28% | 2,759 | Common | NONE |
| 46641Q159 | JPIE | JPM INCOME | $393 | 0.27% | 8,573 | Common | NONE |
| 464287614 | IWF | ISHARES RUSSELL 1000 GROWTH | $379 | 0.26% | 1,253 | Common | NONE |
| 46641Q878 | BBHY | JPM BETA BLDS USD HIGH YD | $370 | 0.25% | 8,030 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC CAP STK CL C | $368 | 0.25% | 2,612 | Common | NONE |
| 922908629 | VO | VANGUARD MID CAP | $365 | 0.25% | 1,571 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $354 | 0.24% | 1,591 | Common | NONE |
| 345370860 | F | FORD MTR CO DEL | $339 | 0.23% | 27,883 | Common | NONE |
| 92343V104 | VZ | VERIZONMUNICATIONS INC | $338 | 0.23% | 8,983 | Common | NONE |
| 949746101 | WMT2 | WELLS FARGO CO NEW | $335 | 0.23% | 6,826 | Common | NONE |
| 20825C104 | COP | CONOCOPHILLIPS | $334 | 0.23% | 2,881 | Common | NONE |
| 64110L106 | NFLX | NETFLIX INC | $333 | 0.23% | 685 | Common | NONE |
| 464287457 | SHY | ISHARES 1 3 YEAR TSY | $327 | 0.22% | 3,988 | Common | NONE |
| 438516106 | HON | HONEYWELL INTL INC | $317 | 0.22% | 1,515 | Common | NONE |
| 670346105 | NUE | NUCOR CORP | $312 | 0.21% | 1,795 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $296 | 0.20% | 1,193 | Common | NONE |
| 172908105 | CTAS | CINTAS CORP | $290 | 0.20% | 482 | Common | NONE |
| 842587107 | SO | SOUTHERN CO | $279 | 0.19% | 3,979 | Common | NONE |
| 20030N101 | CMCSA | COMCAST CORP NEW CL A | $278 | 0.19% | 6,355 | Common | NONE |
| 363576109 | AJG | GALLAGHER ARTHUR J CO | $276 | 0.19% | 1,228 | Common | NONE |
| 693475105 | PNC | PNC FINL SVCS GROUP INC | $274 | 0.19% | 1,774 | Common | NONE |
| 717081103 | PFE | PFIZER INC | $259 | 0.18% | 8,999 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $258 | 0.18% | 1,784 | Common | NONE |
| 921946794 | VYMI | VANGUARD INTL HIGH DIV YIELD | $252 | 0.17% | 3,802 | Common | NONE |
| 14149Y108 | CAH | CARDINAL HEALTH INC | $249 | 0.17% | 2,478 | Common | NONE |
| 59156R108 | MET | METLIFE INC | $249 | 0.17% | 3,765 | Common | NONE |
| 609207105 | MDLZ | MONDELEZ INTL INC CL A | $248 | 0.17% | 3,437 | Common | NONE |
| 110122108 | BMY | BRISTOL MYERS SQUIBB CO | $238 | 0.16% | 4,642 | Common | NONE |
| 09247X101 | BLKCHF | BLACKROCK INC | $230 | 0.16% | 284 | Common | NONE |
| 14021M107 | CGIE | CAPITAL GROUP INTL EQUITY | $226 | 0.15% | 8,190 | Common | NONE |
| 375558103 | GILD | GILEAD SCIENCES INC | $225 | 0.15% | 2,784 | Common | NONE |
| 464288661 | IEI | ISHARES 3 7 YEAR TSY | $224 | 0.15% | 1,917 | Common | NONE |
| 235851102 | DHR | DANAHER CORPORATION | $221 | 0.15% | 957 | Common | NONE |
| 573874104 | MRVL | MARVELL TECHNOLOGY INC | $220 | 0.15% | 3,659 | Common | NONE |
| 94106L109 | WM | WASTE MGMT INC DEL | $214 | 0.15% | 1,199 | Common | NONE |
| 031162100 | AMGN | AMGEN INC | $213 | 0.14% | 739 | Common | NONE |
| 571748102 | MRSH | MARSH MCLENNAN COS INC | $206 | 0.14% | 1,091 | Common | NONE |
| 78464A664 | SPTL | SPDR PORT LONG TERM TSY | $204 | 0.14% | 7,057 | Common | NONE |
| 370334104 | GIS | GENERAL MLS INC | $204 | 0.14% | 3,142 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TRUST SERIES I | $204 | 0.14% | 500 | Common | NONE |
| 704326107 | PAYX | PAYCHEX INC | $204 | 0.14% | 1,714 | Common | NONE |
| 244199105 | DE | DEERE CO | $201 | 0.14% | 504 | Common | NONE |
| 038222105 | AMAT | APPLIED MATLS INC | $201 | 0.14% | 1,242 | Common | NONE |
| 718172109 | PM | PHILIP MORRIS INTL INC | $200 | 0.14% | 2,127 | Common | NONE |
| 416515104 | HIG | HARTFORD FINL SVCS GROUP INC | $200 | 0.14% | 2,475 | Common | NONE |
| 49456B101 | KMI | KINDER MORGAN INC DEL | $188 | 0.13% | 10,710 | Common | NONE |
| 378973408 | GSATUSD | GLOBALSTAR INC | $55 | 0.04% | 28,410 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.