Q2 2025 · 13F-HR
Cannon Financial Strategists, Inc.holdings as filed
Filed 2025-08-06 · accession 0001951757-25-001041
$633.1M
Reported value
100
Positions
2025-06-30
Period end
The Brief · Cannon Financial Strategists, Inc. · Q2 2025
AI · grounded in 13F
Cannon Financial Strategists, Inc. established a new position in DFIC valued at $105.1M. The fund also initiated new stakes in SPYG for $78.1M and SLYV for $76M. Additional new positions include AVLV at $71.6M and BIV at $40.5M.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 25434V799 | DFIC | DIMENSIONAL ETF TRUST | $105.1M | 16.6% | 3,379,082 | Common | SOLE |
| 78464A409 | SPYG | SPDR SERIES TRUST | $78.1M | 12.3% | 818,956 | Common | SOLE |
| 78464A300 | SLYV | SPDR SERIES TRUST | $76.0M | 12.0% | 952,755 | Common | SOLE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $71.6M | 11.3% | 1,049,355 | Common | SOLE |
| 921937819 | BIV | VANGUARD BD INDEX FDS | $40.5M | 6.39% | 523,393 | Common | SOLE |
| 922908736 | VUG | VANGUARD INDEX FDS | $28.6M | 4.52% | 65,297 | Common | SOLE |
| 025072604 | AVEM | AMERICAN CENTY ETF TR | $25.0M | 3.96% | 365,465 | Common | SOLE |
| 78464A656 | SPIP | SPDR SERIES TRUST | $23.5M | 3.72% | 903,222 | Common | SOLE |
| 922908769 | VTI | VANGUARD INDEX FDS | $20.8M | 3.29% | 68,579 | Common | SOLE |
| 025072703 | AVDE | AMERICAN CENTY ETF TR | $20.3M | 3.21% | 274,186 | Common | SOLE |
| 464288281 | EMB | ISHARES TR | $15.8M | 2.50% | 170,676 | Common | SOLE |
| 921932778 | VIOV | VANGUARD ADMIRAL FDS INC | $13.6M | 2.15% | 159,234 | Common | SOLE |
| 14020Y508 | CGCB | CAPITAL GRP FIXED INCM ETF T | $12.2M | 1.93% | 464,593 | Common | SOLE |
| 464288521 | USRT | ISHARES TR | $10.3M | 1.62% | 181,435 | Common | SOLE |
| 78464A805 | SPTM | SPDR SERIES TRUST | $6.5M | 1.03% | 87,290 | Common | SOLE |
| 922908611 | VBR | VANGUARD INDEX FDS | $6.5M | 1.03% | 33,503 | Common | SOLE |
| 191216100 | KO | COCA COLA CO | $4.1M | 0.65% | 57,883 | Common | SOLE |
| 46432F859 | ISTB | ISHARES TR | $4.1M | 0.64% | 83,803 | Common | SOLE |
| 464288414 | MUB | ISHARES TR | $2.9M | 0.46% | 27,877 | Common | SOLE |
| 33740F805 | FIXD | FIRST TR EXCHNG TRADED FD VI | $2.7M | 0.43% | 62,129 | Common | SOLE |
| 922907746 | VTEB | VANGUARD MUN BD FDS | $2.6M | 0.42% | 53,701 | Common | SOLE |
| 464287614 | IWF | ISHARES TR | $2.3M | 0.36% | 5,410 | Common | SOLE |
| 922908363 | VOO | VANGUARD INDEX FDS | $2.2M | 0.35% | 3,895 | Common | SOLE |
| 46432F388 | VLUE | ISHARES TR | $2.2M | 0.35% | 19,326 | Common | SOLE |
| 464288885 | EFG | ISHARES TR | $2.1M | 0.34% | 19,028 | Common | SOLE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $2.0M | 0.32% | 3,264 | Common | SOLE |
| 464287200 | IVV | ISHARES TR | $2.0M | 0.32% | 3,217 | Common | SOLE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.0M | 0.31% | 67,440 | Common | SOLE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $1.9M | 0.30% | 3,964 | Common | SOLE |
| 46434V878 | ICSH | ISHARES TR | $1.8M | 0.29% | 35,917 | Common | SOLE |
| 464287176 | TIP | ISHARES TR | $1.8M | 0.28% | 15,971 | Common | SOLE |
| 037833100 | AAPL | APPLE INC | $1.5M | 0.24% | 7,286 | Common | SOLE |
| 437076102 | HD | HOME DEPOT INC | $1.5M | 0.23% | 4,010 | Common | SOLE |
| 46436E866 | — | ISHARES TR | $1.5M | 0.23% | 62,356 | Common | SOLE |
| 921909768 | VXUS | VANGUARD STAR FDS | $1.4M | 0.23% | 20,757 | Common | SOLE |
| 46436E841 | IBTH | ISHARES TR | $1.4M | 0.22% | 62,973 | Common | SOLE |
| 46436E858 | IBTG | ISHARES TR | $1.4M | 0.22% | 61,519 | Common | SOLE |
| 46435UAA9 | IBDS | ISHARES TR | $1.4M | 0.22% | 56,760 | Common | SOLE |
| 25434V666 | DFLV | DIMENSIONAL ETF TRUST | $1.4M | 0.22% | 44,000 | Common | SOLE |
| 808524714 | SCHJ | SCHWAB STRATEGIC TR | $1.3M | 0.21% | 54,156 | Common | SOLE |
| 842587107 | SO | SOUTHERN CO | $1.3M | 0.21% | 14,174 | Common | SOLE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.2M | 0.20% | 42,155 | Common | SOLE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $1.2M | 0.19% | 21,376 | Common | SOLE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $1.2M | 0.19% | 7,506 | Common | SOLE |
| 46435G417 | IMTB | ISHARES TR | $1.2M | 0.18% | 26,554 | Common | SOLE |
| 594918104 | MSFT | MICROSOFT CORP | $1.1M | 0.17% | 2,214 | Common | SOLE |
| 922908744 | VTV | VANGUARD INDEX FDS | $1.1M | 0.17% | 6,221 | Common | SOLE |
| 46434VBD1 | IBDQ | ISHARES TR | $977,979 | 0.15% | 38,839 | Common | SOLE |
| 46435GAA0 | IBDR | ISHARES TR | $955,985 | 0.15% | 39,422 | Common | SOLE |
| 26441C204 | DUK | DUKE ENERGY CORP NEW | $907,302 | 0.14% | 7,689 | Common | SOLE |
| 922042858 | VWO | VANGUARD INTL EQUITY INDEX F | $824,098 | 0.13% | 16,662 | Common | SOLE |
| 00287Y109 | ABBV | ABBVIE INC | $768,652 | 0.12% | 4,141 | Common | SOLE |
| 14020Y409 | CGSD | CAPITAL GRP FIXED INCM ETF T | $752,219 | 0.12% | 28,998 | Common | SOLE |
| 931142103 | WMT | WALMART INC | $671,455 | 0.11% | 6,867 | Common | SOLE |
| 76243J105 | RYTM | RHYTHM PHARMACEUTICALS INC | $631,900 | 0.10% | 10,000 | Common | SOLE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $611,916 | 0.10% | 4,006 | Common | SOLE |
| 002824100 | ABT | ABBOTT LABS | $593,140 | 0.09% | 4,361 | Common | SOLE |
| 30231G102 | XOM | EXXON MOBIL CORP | $578,886 | 0.09% | 5,370 | Common | SOLE |
| 031162100 | AMGN | AMGEN INC | $564,543 | 0.09% | 2,022 | Common | SOLE |
| 922908553 | VNQ | VANGUARD INDEX FDS | $557,900 | 0.09% | 6,264 | Common | SOLE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $516,456 | 0.08% | 2,523 | Common | SOLE |
| 370334104 | GIS | GENERAL MLS INC | $456,878 | 0.07% | 8,818 | Common | SOLE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $447,041 | 0.07% | 1,542 | Common | SOLE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $412,504 | 0.07% | 10,188 | Common | SOLE |
| 464288158 | SUB | ISHARES TR | $397,499 | 0.06% | 3,738 | Common | SOLE |
| 744573106 | PEG | PUBLIC SVC ENTERPRISE GRP IN | $397,330 | 0.06% | 4,720 | Common | SOLE |
| 464287671 | IUSG | ISHARES TR | $386,077 | 0.06% | 2,567 | Common | SOLE |
| 773903109 | ROK | ROCKWELL AUTOMATION INC | $377,941 | 0.06% | 1,138 | Common | SOLE |
| 85207H104 | PHYS | SPROTT PHYSICAL GOLD TR | $365,471 | 0.06% | 14,417 | Common | SOLE |
| N00985106 | AER | AERCAP HOLDINGS NV | $351,000 | 0.06% | 3,000 | Common | SOLE |
| 25434V773 | DFIS | DIMENSIONAL ETF TRUST | $338,684 | 0.05% | 11,350 | Common | SOLE |
| 85208R101 | CEF | SPROTT PHYSICAL GOLD & SILVE | $331,100 | 0.05% | 11,000 | Common | SOLE |
| 92206C409 | VCSH | VANGUARD SCOTTSDALE FDS | $312,753 | 0.05% | 3,934 | Common | SOLE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $294,780 | 0.05% | 1,000 | Common | SOLE |
| 427866108 | HSY | HERSHEY CO | $292,072 | 0.05% | 1,760 | Common | SOLE |
| 58933Y105 | MRK | MERCK & CO INC | $290,201 | 0.05% | 3,666 | Common | SOLE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $287,439 | 0.05% | 9,840 | Common | SOLE |
| 882508104 | TXN | TEXAS INSTRS INC | $284,192 | 0.04% | 1,369 | Common | SOLE |
| 532457108 | LLY | ELI LILLY & CO | $271,485 | 0.04% | 348 | Common | SOLE |
| 260003108 | DOV | DOVER CORP | $268,132 | 0.04% | 1,463 | Common | SOLE |
| 922042775 | VEU | VANGUARD INTL EQUITY INDEX F | $265,250 | 0.04% | 3,946 | Common | SOLE |
| 02079K107 | GOOG | ALPHABET INC | $258,812 | 0.04% | 1,459 | Common | SOLE |
| 64110L106 | NFLX | NETFLIX INC | $258,452 | 0.04% | 193 | Common | SOLE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $256,394 | 0.04% | 259 | Common | SOLE |
| 464287689 | IWV | ISHARES TR | $253,773 | 0.04% | 723 | Common | SOLE |
| 911312106 | UPS | UNITED PARCEL SERVICE INC | $252,148 | 0.04% | 2,498 | Common | SOLE |
| 00206R102 | T | AT&T INC | $249,883 | 0.04% | 8,635 | Common | SOLE |
| 78468R515 | EMHC | SPDR SERIES TRUST | $241,867 | 0.04% | 9,828 | Common | SOLE |
| 294429105 | EFX | EQUIFAX INC | $238,620 | 0.04% | 920 | Common | SOLE |
| 46432F339 | QUAL | ISHARES TR | $238,032 | 0.04% | 1,302 | Common | SOLE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $235,514 | 0.04% | 10,134 | Common | SOLE |
| 78463V107 | GLD | SPDR GOLD TR | $222,221 | 0.04% | 729 | Common | SOLE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $217,552 | 0.03% | 1,377 | Common | SOLE |
| 922908595 | VBK | VANGUARD INDEX FDS | $216,290 | 0.03% | 781 | Common | SOLE |
| 548661107 | LOW | LOWES COS INC | $210,170 | 0.03% | 947 | Common | SOLE |
| 88160R101 | TSLA | TESLA INC | $208,703 | 0.03% | 657 | Common | SOLE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $207,316 | 0.03% | 5,997 | Common | SOLE |
| 868358102 | SGC | SUPERIOR GROUP OF CO INC | $123,518 | 0.02% | 11,992 | Common | SOLE |
| 58463J304 | MPT | MEDICAL PPTYS TRUST INC | $86,200 | 0.01% | 20,000 | Common | SOLE |
| 42238H108 | BEAT | HEARTBEAM INC | $85,924 | 0.01% | 68,739 | Common | SOLE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.