Q3 2025 · 13F-HR
Cannon Financial Strategists, Inc.holdings as filed
Filed 2025-11-06 · accession 0001951757-25-001282
$698.8M
Reported value
104
Positions
2025-09-30
Period end
The Brief · Cannon Financial Strategists, Inc. · Q3 2025
AI · grounded in 13F
Cannon Financial Strategists, Inc. established a new position in DFIC valued at $111.8M. The fund also initiated new stakes in SLYV for $88.1M and SPYG for $86.8M. Additional new positions include AVLV at $78.4M and BIV at $44.9M.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 25434V799 | DFIC | DIMENSIONAL ETF TRUST | $111.8M | 16.0% | 3,410,893 | Common | SOLE |
| 78464A300 | SLYV | SPDR SERIES TRUST | $88.1M | 12.6% | 994,143 | Common | SOLE |
| 78464A409 | SPYG | SPDR SERIES TRUST | $86.8M | 12.4% | 830,316 | Common | SOLE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $78.4M | 11.2% | 1,084,848 | Common | SOLE |
| 921937819 | BIV | VANGUARD BD INDEX FDS | $44.9M | 6.43% | 575,363 | Common | SOLE |
| 922908736 | VUG | VANGUARD INDEX FDS | $31.1M | 4.45% | 64,891 | Common | SOLE |
| 78464A656 | SPIP | SPDR SERIES TRUST | $26.4M | 3.77% | 1,001,735 | Common | SOLE |
| 025072604 | AVEM | AMERICAN CENTY ETF TR | $26.3M | 3.76% | 349,886 | Common | SOLE |
| 922908769 | VTI | VANGUARD INDEX FDS | $23.2M | 3.31% | 70,547 | Common | SOLE |
| 025072703 | AVDE | AMERICAN CENTY ETF TR | $20.9M | 2.99% | 265,224 | Common | SOLE |
| 464288281 | EMB | ISHARES TR | $17.0M | 2.43% | 178,279 | Common | SOLE |
| 921932778 | VIOV | VANGUARD ADMIRAL FDS INC | $14.5M | 2.08% | 152,554 | Common | SOLE |
| 14020Y508 | CGCB | CAPITAL GRP FIXED INCM ETF T | $13.2M | 1.89% | 496,813 | Common | SOLE |
| 464288521 | USRT | ISHARES TR | $11.4M | 1.63% | 193,464 | Common | SOLE |
| 46434V878 | ICSH | ISHARES TR | $8.8M | 1.26% | 173,807 | Common | SOLE |
| 922908611 | VBR | VANGUARD INDEX FDS | $7.2M | 1.03% | 34,425 | Common | SOLE |
| 78464A805 | SPTM | SPDR SERIES TRUST | $7.1M | 1.01% | 87,482 | Common | SOLE |
| 46432F859 | ISTB | ISHARES TR | $4.1M | 0.58% | 83,659 | Common | SOLE |
| 191216100 | KO | COCA COLA CO | $3.8M | 0.55% | 57,883 | Common | SOLE |
| 464288414 | MUB | ISHARES TR | $3.0M | 0.42% | 27,832 | Common | SOLE |
| 33740F805 | FIXD | FIRST TR EXCHNG TRADED FD VI | $2.9M | 0.41% | 64,380 | Common | SOLE |
| 922907746 | VTEB | VANGUARD MUN BD FDS | $2.6M | 0.37% | 52,206 | Common | SOLE |
| 464287614 | IWF | ISHARES TR | $2.5M | 0.36% | 5,336 | Common | SOLE |
| 46432F388 | VLUE | ISHARES TR | $2.4M | 0.35% | 19,354 | Common | SOLE |
| 922908363 | VOO | VANGUARD INDEX FDS | $2.4M | 0.34% | 3,927 | Common | SOLE |
| 464287200 | IVV | ISHARES TR | $2.4M | 0.34% | 3,537 | Common | SOLE |
| 464288885 | EFG | ISHARES TR | $2.2M | 0.31% | 19,028 | Common | SOLE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $2.1M | 0.31% | 4,264 | Common | SOLE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $2.1M | 0.30% | 3,197 | Common | SOLE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.1M | 0.30% | 66,337 | Common | SOLE |
| 037833100 | AAPL | APPLE INC | $1.9M | 0.27% | 7,455 | Common | SOLE |
| 464287176 | TIP | ISHARES TR | $1.8M | 0.25% | 15,876 | Common | SOLE |
| 437076102 | HD | HOME DEPOT INC | $1.6M | 0.24% | 4,064 | Common | SOLE |
| 921909768 | VXUS | VANGUARD STAR FDS | $1.6M | 0.23% | 21,636 | Common | SOLE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.6M | 0.23% | 50,534 | Common | SOLE |
| 25434V666 | DFLV | DIMENSIONAL ETF TRUST | $1.5M | 0.22% | 46,418 | Common | SOLE |
| 46436E866 | — | ISHARES TR | $1.5M | 0.21% | 62,944 | Common | SOLE |
| 46436E841 | IBTH | ISHARES TR | $1.4M | 0.20% | 63,523 | Common | SOLE |
| 46436E858 | IBTG | ISHARES TR | $1.4M | 0.20% | 62,075 | Common | SOLE |
| 46435UAA9 | IBDS | ISHARES TR | $1.4M | 0.20% | 57,331 | Common | SOLE |
| 808524714 | SCHJ | SCHWAB STRATEGIC TR | $1.4M | 0.19% | 54,156 | Common | SOLE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $1.3M | 0.18% | 21,131 | Common | SOLE |
| 842587107 | SO | SOUTHERN CO | $1.2M | 0.18% | 13,161 | Common | SOLE |
| 594918104 | MSFT | MICROSOFT CORP | $1.2M | 0.17% | 2,308 | Common | SOLE |
| 46435G417 | IMTB | ISHARES TR | $1.2M | 0.17% | 26,222 | Common | SOLE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $1.2M | 0.17% | 7,537 | Common | SOLE |
| 922908744 | VTV | VANGUARD INDEX FDS | $1.1M | 0.16% | 5,839 | Common | SOLE |
| 76243J105 | RYTM | RHYTHM PHARMACEUTICALS INC | $1.0M | 0.14% | 10,000 | Common | SOLE |
| 46434VBD1 | IBDQ | ISHARES TR | $987,611 | 0.14% | 39,206 | Common | SOLE |
| 46435GAA0 | IBDR | ISHARES TR | $966,986 | 0.14% | 39,794 | Common | SOLE |
| 00287Y109 | ABBV | ABBVIE INC | $958,807 | 0.14% | 4,141 | Common | SOLE |
| 922042858 | VWO | VANGUARD INTL EQUITY INDEX F | $956,623 | 0.14% | 17,656 | Common | SOLE |
| 26441C204 | DUK | DUKE ENERGY CORP NEW | $846,450 | 0.12% | 6,840 | Common | SOLE |
| 14020Y409 | CGSD | CAPITAL GRP FIXED INCM ETF T | $756,222 | 0.11% | 29,108 | Common | SOLE |
| 931142103 | WMT | WALMART INC | $718,225 | 0.10% | 6,969 | Common | SOLE |
| 922908553 | VNQ | VANGUARD INDEX FDS | $715,543 | 0.10% | 7,827 | Common | SOLE |
| 30231G102 | XOM | EXXON MOBIL CORP | $610,541 | 0.09% | 5,415 | Common | SOLE |
| 002824100 | ABT | ABBOTT LABS | $584,112 | 0.08% | 4,361 | Common | SOLE |
| 031162100 | AMGN | AMGEN INC | $570,589 | 0.08% | 2,022 | Common | SOLE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $545,176 | 0.08% | 2,526 | Common | SOLE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $498,038 | 0.07% | 2,686 | Common | SOLE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $491,755 | 0.07% | 1,559 | Common | SOLE |
| 370334104 | GIS | GENERAL MLS INC | $444,621 | 0.06% | 8,818 | Common | SOLE |
| 773903109 | ROK | ROCKWELL AUTOMATION INC | $443,131 | 0.06% | 1,268 | Common | SOLE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $435,936 | 0.06% | 10,188 | Common | SOLE |
| 85207H104 | PHYS | SPROTT ASSET MANAGEMENT LP | $427,032 | 0.06% | 14,417 | Common | SOLE |
| 464287671 | IUSG | ISHARES TR | $422,897 | 0.06% | 2,570 | Common | SOLE |
| 85208R101 | CEF | SPROTT ASSET MANAGEMENT LP | $403,590 | 0.06% | 11,000 | Common | SOLE |
| 464288158 | SUB | ISHARES TR | $399,144 | 0.06% | 3,738 | Common | SOLE |
| 02079K107 | GOOG | ALPHABET INC | $379,694 | 0.05% | 1,559 | Common | SOLE |
| N00985106 | AER | AERCAP HOLDINGS NV | $363,000 | 0.05% | 3,000 | Common | SOLE |
| 25434V773 | DFIS | DIMENSIONAL ETF TRUST | $359,000 | 0.05% | 11,350 | Common | SOLE |
| 427866108 | HSY | HERSHEY CO | $329,208 | 0.05% | 1,760 | Common | SOLE |
| 92206C409 | VCSH | VANGUARD SCOTTSDALE FDS | $314,445 | 0.04% | 3,934 | Common | SOLE |
| 58933Y105 | MRK | MERCK & CO INC | $307,687 | 0.04% | 3,666 | Common | SOLE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $289,612 | 0.04% | 9,076 | Common | SOLE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $287,206 | 0.04% | 1,514 | Common | SOLE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $282,669 | 0.04% | 1,515 | Common | SOLE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $282,160 | 0.04% | 1,000 | Common | SOLE |
| 922042775 | VEU | VANGUARD INTL EQUITY INDEX F | $281,626 | 0.04% | 3,946 | Common | SOLE |
| 464287689 | IWV | ISHARES TR | $273,974 | 0.04% | 723 | Common | SOLE |
| 532457108 | LLY | ELI LILLY & CO | $265,730 | 0.04% | 348 | Common | SOLE |
| 78463V107 | GLD | SPDR GOLD TR | $259,138 | 0.04% | 729 | Common | SOLE |
| 46432F339 | QUAL | ISHARES TR | $253,239 | 0.04% | 1,302 | Common | SOLE |
| 09290D101 | BLK | BLACKROCK INC | $252,994 | 0.04% | 217 | Common | SOLE |
| 882508104 | TXN | TEXAS INSTRS INC | $251,491 | 0.04% | 1,369 | Common | SOLE |
| 78468R515 | EMHC | SPDR SERIES TRUST | $247,567 | 0.04% | 9,828 | Common | SOLE |
| 00206R102 | T | AT&T INC | $243,839 | 0.03% | 8,635 | Common | SOLE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $239,738 | 0.03% | 259 | Common | SOLE |
| 548661107 | LOW | LOWES COS INC | $238,058 | 0.03% | 947 | Common | SOLE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $237,845 | 0.03% | 10,134 | Common | SOLE |
| 294429105 | EFX | EQUIFAX INC | $235,495 | 0.03% | 918 | Common | SOLE |
| 922908595 | VBK | VANGUARD INDEX FDS | $232,441 | 0.03% | 781 | Common | SOLE |
| 64110L106 | NFLX | NETFLIX INC | $231,392 | 0.03% | 193 | Common | SOLE |
| 464287630 | IWN | ISHARES TR | $219,598 | 0.03% | 1,242 | Common | SOLE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $217,991 | 0.03% | 5,997 | Common | SOLE |
| 911312106 | UPS | UNITED PARCEL SERVICE INC | $208,658 | 0.03% | 2,498 | Common | SOLE |
| 166764100 | CVX | CHEVRON CORP NEW | $207,326 | 0.03% | 1,335 | Common | SOLE |
| 464287598 | IWD | ISHARES TR | $206,668 | 0.03% | 1,015 | Common | SOLE |
| 898402102 | TRMK | TRUSTMARK CORP | $203,504 | 0.03% | 5,139 | Common | SOLE |
| 744573106 | PEG | PUBLIC SVC ENTERPRISE GRP IN | $201,139 | 0.03% | 2,410 | Common | SOLE |
| 42238H108 | BEAT | HEARTBEAM INC | $129,919 | 0.02% | 78,739 | Common | SOLE |
| 868358102 | SGC | SUPERIOR GROUP OF CO INC | $128,554 | 0.02% | 11,992 | Common | SOLE |
| 58463J304 | MPT | MEDICAL PPTYS TRUST INC | $101,400 | 0.01% | 20,000 | Common | SOLE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.