Q4 2024 · 13F-HR
Sterling Financial Planning, Inc.holdings as filed
Filed 2025-02-03 · accession 0001085146-25-000679
$271.8M
Reported value
108
Positions
2024-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 464287705 | IJJ | ISHARES TR | $16.9M | 6.21% | 135,140 | Common | NONE |
| 464285204 | IAU | ISHARES GOLD TR | $15.6M | 5.73% | 314,431 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $15.6M | 5.73% | 153,268 | Common | NONE |
| 464287887 | IJT | ISHARES TR | $15.2M | 5.60% | 112,378 | Common | NONE |
| 464287606 | IJK | ISHARES TR | $15.1M | 5.56% | 166,230 | Common | NONE |
| 25434V807 | DFIV | DIMENSIONAL ETF TRUST | $10.0M | 3.68% | 282,218 | Common | NONE |
| 808524771 | FNDX | SCHWAB STRATEGIC TR | $9.4M | 3.46% | 397,427 | Common | NONE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $8.9M | 3.28% | 69,863 | Common | NONE |
| 464287879 | IJS | ISHARES TR | $8.8M | 3.24% | 80,970 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $7.4M | 2.74% | 12,630 | Common | NONE |
| 921937819 | BIV | VANGUARD BD INDEX FDS | $7.0M | 2.59% | 94,257 | Common | NONE |
| 25434V781 | DISV | DIMENSIONAL ETF TRUST | $6.7M | 2.48% | 254,023 | Common | NONE |
| 45783Y780 | XBJA | INNOVATOR ETFS TRUST | $6.6M | 2.43% | 230,013 | Common | NONE |
| 25434V815 | DFSV | DIMENSIONAL ETF TRUST | $6.3M | 2.32% | 204,677 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $4.9M | 1.81% | 214,403 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $4.5M | 1.67% | 72,732 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $4.5M | 1.64% | 23,399 | Common | NONE |
| 25434V658 | DFGR | DIMENSIONAL ETF TRUST | $4.4M | 1.63% | 173,385 | Common | NONE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $4.4M | 1.61% | 56,572 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $4.2M | 1.53% | 42,971 | Common | NONE |
| 25434V740 | DFEV | DIMENSIONAL ETF TRUST | $4.1M | 1.49% | 154,639 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $4.0M | 1.47% | 15,950 | Common | NONE |
| 25434V856 | DFIP | DIMENSIONAL ETF TRUST | $3.9M | 1.44% | 96,527 | Common | NONE |
| 78463V107 | GLD | SPDR GOLD TR | $3.5M | 1.30% | 14,629 | Common | NONE |
| 92203J407 | BNDX | VANGUARD CHARLOTTE FDS | $3.5M | 1.27% | 70,472 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $3.4M | 1.25% | 6,643 | Common | NONE |
| 464288448 | IDV | ISHARES TR | $3.3M | 1.21% | 120,540 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $3.2M | 1.17% | 19,677 | Common | NONE |
| 922907746 | VTEB | VANGUARD MUN BD FDS | $3.1M | 1.15% | 62,472 | Common | NONE |
| 922908553 | VNQ | VANGUARD INDEX FDS | $3.0M | 1.09% | 33,193 | Common | NONE |
| 464287176 | TIP | ISHARES TR | $2.7M | 0.98% | 25,000 | Common | NONE |
| 808524748 | FNDC | SCHWAB STRATEGIC TR | $2.6M | 0.97% | 76,976 | Common | NONE |
| 921935870 | VTES | VANGUARD WELLINGTON FD | $2.6M | 0.95% | 25,649 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $2.5M | 0.91% | 23,239 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $2.3M | 0.86% | 9,173 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $2.3M | 0.85% | 11,724 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $2.3M | 0.84% | 8,185 | Common | NONE |
| 92206C409 | VCSH | VANGUARD SCOTTSDALE FDS | $2.1M | 0.79% | 27,505 | Common | NONE |
| 97717W281 | DGS | WISDOMTREE TR | $2.0M | 0.72% | 40,257 | Common | NONE |
| 922020805 | VTIP | VANGUARD MALVERN FDS | $1.8M | 0.67% | 37,636 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.6M | 0.58% | 3,714 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $1.5M | 0.57% | 2,623 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $1.5M | 0.56% | 31,881 | Common | NONE |
| 46137V613 | PRF | INVESCO EXCHANGE TRADED FD T | $1.4M | 0.52% | 34,788 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $1.3M | 0.47% | 11,188 | Common | NONE |
| 464288273 | SCZ | ISHARES TR | $1.3M | 0.47% | 21,126 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $1.2M | 0.44% | 8,329 | Common | NONE |
| 816300107 | SIGI | SELECTIVE INS GROUP INC | $1.2M | 0.43% | 12,618 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $990,870 | 0.36% | 2,186 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $957,954 | 0.35% | 41,167 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $937,249 | 0.34% | 8,713 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $800,969 | 0.29% | 1,951 | Common | NONE |
| 74386T105 | PFS | PROVIDENT FINL SVCS INC | $718,438 | 0.26% | 38,073 | Common | NONE |
| 45782C508 | PJAN | INNOVATOR ETFS TRUST | $701,350 | 0.26% | 16,600 | Common | NONE |
| 808524706 | SCHE | SCHWAB STRATEGIC TR | $691,038 | 0.25% | 25,950 | Common | NONE |
| 25434V666 | DFLV | DIMENSIONAL ETF TRUST | $655,735 | 0.24% | 21,836 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $652,572 | 0.24% | 712 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $615,739 | 0.23% | 1,052 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $599,892 | 0.22% | 5,184 | Common | NONE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $599,718 | 0.22% | 3,062 | Common | NONE |
| 88579Y101 | MMM | 3M CO | $595,044 | 0.22% | 4,610 | Common | NONE |
| 46137V597 | PRFZ | INVESCO EXCHANGE TRADED FD T | $591,642 | 0.22% | 14,219 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $591,479 | 0.22% | 766 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $580,098 | 0.21% | 8,067 | Common | NONE |
| 075887109 | BDX | BECTON DICKINSON & CO | $578,791 | 0.21% | 2,551 | Common | NONE |
| 25434V401 | DFUS | DIMENSIONAL ETF TRUST | $576,067 | 0.21% | 9,036 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $564,478 | 0.21% | 3,367 | Common | NONE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $554,599 | 0.20% | 3,165 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $523,793 | 0.19% | 2,767 | Common | NONE |
| 78464A839 | MDYV | SPDR SER TR | $522,613 | 0.19% | 6,516 | Common | NONE |
| 756109104 | O | REALTY INCOME CORP | $506,330 | 0.19% | 9,480 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $495,720 | 0.18% | 2,068 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $491,293 | 0.18% | 1,860 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $483,695 | 0.18% | 3,181 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $480,143 | 0.18% | 2,184 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $471,250 | 0.17% | 2,148 | Common | NONE |
| 244199105 | DE | DEERE & CO | $421,158 | 0.15% | 994 | Common | NONE |
| 464288281 | EMB | ISHARES TR | $388,358 | 0.14% | 4,362 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $369,644 | 0.14% | 1,941 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $352,822 | 0.13% | 907 | Common | NONE |
| 14448C104 | CARR | CARRIER GLOBAL CORPORATION | $343,143 | 0.13% | 5,027 | Common | NONE |
| 25434V773 | DFIS | DIMENSIONAL ETF TRUST | $321,271 | 0.12% | 13,084 | Common | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $306,299 | 0.11% | 3,079 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $299,630 | 0.11% | 1,683 | Common | NONE |
| 45782C672 | UAUG | INNOVATOR ETFS TRUST | $296,751 | 0.11% | 8,357 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $296,518 | 0.11% | 1,023 | Common | NONE |
| 369550108 | GD | GENERAL DYNAMICS CORP | $290,247 | 0.11% | 1,102 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $289,743 | 0.11% | 1,174 | Common | NONE |
| 911312106 | UPS | UNITED PARCEL SERVICE INC | $277,857 | 0.10% | 2,203 | Common | NONE |
| 922042858 | VWO | VANGUARD INTL EQUITY INDEX F | $275,220 | 0.10% | 6,249 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $270,229 | 0.10% | 1,866 | Common | NONE |
| 45783Y301 | XBAP | INNOVATOR ETFS TRUST | $264,150 | 0.10% | 7,745 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $253,874 | 0.09% | 1,934 | Common | NONE |
| 402031835 | DIVS | GUINNESS ATKINSON FDS | $252,345 | 0.09% | 8,876 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $251,592 | 0.09% | 623 | Common | NONE |
| 78468R663 | BIL | SPDR SER TR | $243,752 | 0.09% | 2,666 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $240,250 | 0.09% | 1,352 | Common | NONE |
| 12811T803 | CPSJ | CALAMOS ETF TR | $236,412 | 0.09% | 9,447 | Common | NONE |
| 68902V107 | OTIS | OTIS WORLDWIDE CORP | $232,729 | 0.09% | 2,513 | Common | NONE |
| 78464A821 | MDYG | SPDR SER TR | $232,542 | 0.09% | 2,676 | Common | NONE |
| 92206C714 | VONV | VANGUARD SCOTTSDALE FDS | $221,333 | 0.08% | 2,724 | Common | NONE |
| 46138E214 | IDHQ | INVESCO EXCH TRADED FD TR II | $220,658 | 0.08% | 7,792 | Common | NONE |
| 808524102 | SCHB | SCHWAB STRATEGIC TR | $217,538 | 0.08% | 9,583 | Common | NONE |
| V7780T103 | RCL | ROYAL CARIBBEAN GROUP | $215,695 | 0.08% | 935 | Common | NONE |
| 464288810 | IHI | ISHARES TR | $211,419 | 0.08% | 3,623 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $210,966 | 0.08% | 1,266 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $207,241 | 0.08% | 1,543 | Common | NONE |
| 09251A104 | BDJ | BLACKROCK ENHANCED EQUITY DI | $114,521 | 0.04% | 13,831 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.