Now live: Pro — the full 13F research suite for serious investorsSee pricing →
Herold Advisors, Inc.

Q4 2023 · 13F-HR

Herold Advisors, Inc.holdings as filed

Filed 2024-02-02 · accession 0001172661-24-000427

$361.5M
Reported value
244
Positions
2023-12-31
Period end
View analyzed profile →PRO

Holdings as filed

CUSIPTickerIssuerValue% port.SharesClassVoting
037833100AAPLAPPLE INC$17.8M4.91%92,262CommonSOLE
594918104MSFTMICROSOFT CORP$14.4M4.00%38,411CommonSOLE
025072885AVUSAMERICAN CENTY ETF TR$10.9M3.03%134,258CommonSOLE
92826C839VVISA INC$7.6M2.10%29,183CommonSOLE
57636Q104MAMASTERCARD INCORPORATED$7.3M2.03%17,199CommonSOLE
67066G104NVDANVIDIA CORPORATION$6.5M1.80%13,159CommonSOLE
532457108LLYELI LILLY & CO$6.3M1.76%10,884CommonSOLE
46137V357RSPINVESCO EXCHANGE TRADED FD T$6.3M1.75%40,053CommonSOLE
00287Y109ABBVABBVIE INC$6.0M1.66%38,778CommonSOLE
46625H100JPMJPMORGAN CHASE & CO$5.9M1.65%34,969CommonSOLE
025072877AVUVAMERICAN CENTY ETF TR$5.2M1.43%57,422CommonSOLE
437076102HDHOME DEPOT INC$4.6M1.28%13,312CommonSOLE
02079K305GOOGLALPHABET INC$4.6M1.26%32,709CommonSOLE
931142103WMTWALMART INC$4.2M1.17%26,784CommonSOLE
58933Y105MRKMERCK & CO INC$4.1M1.14%37,792CommonSOLE
26922A321DSTLETF SER SOLUTIONS$4.0M1.11%81,003CommonSOLE
654106103NKENIKE INC$4.0M1.10%36,518CommonSOLE
46434V621DGROISHARES TR$3.9M1.08%72,854CommonSOLE
742718109PGPROCTER AND GAMBLE CO$3.9M1.08%26,592CommonSOLE
921937835BNDVANGUARD BD INDEX FDS$3.8M1.06%52,024CommonSOLE
G16252101BIPBROOKFIELD INFRAST PARTNERS$3.7M1.03%117,892CommonSOLE
166764100CVXCHEVRON CORP NEW$3.6M1.01%24,465CommonSOLE
459200101IBMINTERNATIONAL BUSINESS MACHS$3.5M0.97%21,489CommonSOLE
30231G102XOMEXXON MOBIL CORP$3.5M0.97%35,112CommonSOLE
718546104PSXPHILLIPS 66$3.5M0.96%26,028CommonSOLE
464287242LQDISHARES TR$3.4M0.93%30,427CommonSOLE
682680103OKEONEOK INC NEW$3.3M0.91%46,657CommonSOLE
461202103INTUINTUIT$3.2M0.88%5,118CommonSOLE
478160104JNJJOHNSON & JOHNSON$3.1M0.85%19,575CommonSOLE
172908105CTASCINTAS CORP$3.0M0.84%5,026CommonSOLE
81369Y506XLESELECT SECTOR SPDR TR$3.0M0.84%36,064CommonSOLE
46138J619OMFLINVESCO EXCH TRD SLF IDX FD$2.9M0.81%56,643CommonSOLE
98978V103ZTSZOETIS INC$2.9M0.80%14,736CommonSOLE
78409V104SPGIS&P GLOBAL INC$2.9M0.80%6,590CommonSOLE
30303M102METAMETA PLATFORMS INC$2.9M0.80%8,165CommonSOLE
25434V880DFAXDIMENSIONAL ETF TRUST$2.8M0.78%115,415CommonSOLE
023135106AMZNAMAZON COM INC$2.8M0.77%18,372CommonSOLE
46641Q837JPSTJ P MORGAN EXCHANGE TRADED F$2.8M0.77%55,152CommonSOLE
032095101APHAMPHENOL CORP NEW$2.8M0.77%27,904CommonSOLE
46120E602ISRGINTUITIVE SURGICAL INC$2.7M0.74%7,950CommonSOLE
97717X669DGRWWISDOMTREE TR$2.6M0.72%36,834CommonSOLE
G29183103ETNEATON CORP PLC$2.5M0.70%10,491CommonSOLE
H1467J104CBCHUBB LIMITED$2.5M0.70%11,159CommonSOLE
46434V456IQLTISHARES TR$2.4M0.68%65,085CommonSOLE
46641Q332JEPIJ P MORGAN EXCHANGE TRADED F$2.4M0.67%44,317CommonSOLE
11271J107BNBROOKFIELD CORP$2.4M0.67%59,782CommonSOLE
244199105DEDEERE & CO$2.3M0.64%5,789CommonSOLE
92343V104VZVERIZON COMMUNICATIONS INC$2.3M0.62%59,730CommonSOLE
02079K107GOOGALPHABET INC$2.2M0.62%15,849CommonSOLE
20030N101CMCSACOMCAST CORP NEW$2.2M0.60%49,309CommonSOLE
002824100ABTABBOTT LABS$2.1M0.59%19,402CommonSOLE
91324P102UNHUNITEDHEALTH GROUP INC$2.1M0.58%3,966CommonSOLE
88160R101TSLATESLA INC$2.0M0.55%8,053CommonSOLE
97717Y527USFRWISDOMTREE TR$2.0M0.54%39,079CommonSOLE
381430503GSLCGOLDMAN SACHS ETF TR$2.0M0.54%20,898CommonSOLE
74340W103PLDPROLOGIS INC.$1.9M0.53%14,460CommonSOLE
46641Q159JPIEJ P MORGAN EXCHANGE TRADED F$1.9M0.53%42,205CommonSOLE
670346105NUENUCOR CORP$1.9M0.53%10,980CommonSOLE
69374H881COWZPACER FDS TR$1.9M0.53%36,687CommonSOLE
126650100CVSCVS HEALTH CORP$1.9M0.52%23,965CommonSOLE
808524862SCHOSCHWAB STRATEGIC TR$1.9M0.52%38,519CommonSOLE
717081103PFEPFIZER INC$1.8M0.51%63,762CommonSOLE
747525103QCOMQUALCOMM INC$1.8M0.50%12,534CommonSOLE
209115104EDCONSOLIDATED EDISON INC$1.8M0.49%19,380CommonSOLE
11135F101AVGOBROADCOM INC$1.7M0.48%1,567CommonSOLE
097023105BABOEING CO$1.7M0.46%6,390CommonSOLE
110122108BMYBRISTOL-MYERS SQUIBB CO$1.6M0.45%31,744CommonSOLE
060505104BACBANK AMERICA CORP$1.6M0.44%47,093CommonSOLE
464287200IVVISHARES TR$1.6M0.44%3,301CommonSOLE
539830109LMTLOCKHEED MARTIN CORP$1.6M0.43%3,448CommonSOLE
17275R102CSCOCISCO SYS INC$1.5M0.42%30,119CommonSOLE
03027X100AMTAMERICAN TOWER CORP NEW$1.4M0.40%6,712CommonSOLE
580135101MCDMCDONALDS CORP$1.4M0.40%4,884CommonSOLE
94106L109WMWASTE MGMT INC DEL$1.4M0.39%7,946CommonSOLE
46641Q761JQUAJ P MORGAN EXCHANGE TRADED F$1.4M0.39%29,204CommonSOLE
78468R606SPHYSPDR SER TR$1.4M0.38%59,157CommonSOLE
46137V431SPGPINVESCO EXCHANGE TRADED FD T$1.4M0.38%14,071CommonSOLE
780259305SHELSHELL PLC$1.4M0.38%20,898CommonSOLE
65339F101NEENEXTERA ENERGY INC$1.4M0.38%22,578CommonSOLE
009158106APDAIR PRODS & CHEMS INC$1.3M0.37%4,847CommonSOLE
33738R506RDVYFIRST TR EXCHANGE-TRADED FD$1.3M0.36%25,504CommonSOLE
427866108HSYHERSHEY CO$1.3M0.35%6,852CommonSOLE
33939L506TDTTFLEXSHARES TR$1.3M0.35%53,471CommonSOLE
025072703AVDEAMERICAN CENTY ETF TR$1.3M0.35%20,864CommonSOLE
46266C105IQVIQVIA HLDGS INC$1.2M0.35%5,400CommonSOLE
09247X101BLKCHFBLACKROCK INC$1.2M0.34%1,530CommonSOLE
G16258108BEPBROOKFIELD RENEWABLE PARTNER$1.2M0.34%47,088CommonSOLE
33738D879RDVIFIRST TR EXCHANGE-TRADED FD$1.2M0.34%53,069CommonSOLE
G2143T103CMPRCIMPRESS PLC$1.2M0.33%14,900CommonSOLE
808524300SCHGSCHWAB STRATEGIC TR$1.2M0.33%14,280CommonSOLE
00206R102TAT&T INC$1.2M0.32%69,490CommonSOLE
72201R205STPZPIMCO ETF TR$1.1M0.32%22,310CommonSOLE
78463V107GLDSPDR GOLD TR$1.1M0.31%5,955CommonSOLE
713448108PEPPEPSICO INC$1.1M0.31%6,536CommonSOLE
254687106DISDISNEY WALT CO$1.1M0.31%12,262CommonSOLE
084670108BRK/ABERKSHIRE HATHAWAY INC DEL$1.1M0.30%2CommonSOLE
036752103ELVELEVANCE HEALTH INC$1.1M0.30%2,282CommonSOLE
97717Y790NTSXWISDOMTREE TR$1.1M0.29%27,100CommonSOLE
084670702BRK/BBERKSHIRE HATHAWAY INC DEL$1.1M0.29%2,975CommonSOLE
97717W588EPSWISDOMTREE TR$1.1M0.29%21,030CommonSOLE
512807108LRCXEURLAM RESEARCH CORP$1.0M0.29%1,337CommonSOLE
33939L670BNDCFLEXSHARES TR$1.0M0.28%45,985CommonSOLE
33939L407GUNRFLEXSHARES TR$1.0M0.28%25,097CommonSOLE
907818108UNPUNION PAC CORP$1.0M0.28%4,120CommonSOLE
33939L654QLVFLEXSHARES TR$1.0M0.28%17,812CommonSOLE
25278X109FANGDIAMONDBACK ENERGY INC$1.0M0.28%6,451CommonSOLE
22160K105COSTCOSTCO WHSL CORP NEW$994,7410.28%1,507CommonSOLE
46435G102ICVTISHARES TR$987,0900.27%12,560CommonSOLE
921908844VIGVANGUARD SPECIALIZED FUNDS$963,9470.27%5,656CommonSOLE
78464A359CWBSPDR SER TR$959,5950.27%13,300CommonSOLE
09260D107BXBLACKSTONE INC$959,0650.27%7,324CommonSOLE
45104G104IBNICICI BANK LIMITED$952,4080.26%39,950CommonSOLE
744573106PEGPUBLIC SVC ENTERPRISE GRP IN$944,8900.26%15,452CommonSOLE
883556102TMOTHERMO FISHER SCIENTIFIC INC$917,7940.25%1,729CommonSOLE
253393102DKSDICKS SPORTING GOODS INC$911,9720.25%6,206CommonSOLE
75513E101RTXRTX CORPORATION$905,4100.25%10,757CommonSOLE
892356106TSCOTRACTOR SUPPLY CO$901,5780.25%4,192CommonSOLE
911312106UPSUNITED PARCEL SERVICE INC$856,8470.24%5,449CommonSOLE
548661107LOWLOWES COS INC$837,6780.23%3,764CommonSOLE
679580100ODFLOLD DOMINION FREIGHT LINE IN$835,3850.23%2,061CommonSOLE
G1151C101ACNACCENTURE PLC IRELAND$828,1480.23%2,360CommonSOLE
458140100INTCINTEL CORP$817,9230.23%16,275CommonSOLE
718172109PMPHILIP MORRIS INTL INC$799,8680.22%8,502CommonSOLE
33739Q408FTSMFIRST TR EXCHANGE-TRADED FD$770,2880.21%12,909CommonSOLE
33733E823FTGSFIRST TR EXCHANGE-TRADED FD$766,7270.21%28,152CommonSOLE
922908736VUGVANGUARD INDEX FDS$764,4540.21%2,459CommonSOLE
636274409NGGNATIONAL GRID PLC$753,2960.21%11,074CommonSOLE
464288638IGIBISHARES TR$748,9180.21%14,402CommonSOLE
33733E104FTCSFIRST TR EXCHANGE-TRADED FD$747,6750.21%9,339CommonSOLE
33939L662HYGVFLEXSHARES TR$737,0360.20%18,032CommonSOLE
31428X106FDXFEDEX CORP$698,1970.19%2,760CommonSOLE
38141G104GSGOLDMAN SACHS GROUP INC$685,1280.19%1,776CommonSOLE
33739Q705KNGFIRST TR EXCHANGE-TRADED FD$677,6080.19%13,109CommonSOLE
617446448MSMORGAN STANLEY$674,5010.19%7,233CommonSOLE
354613101BENFRANKLIN RESOURCES INC$650,9120.18%21,850CommonSOLE
46654Q203JEPQJ P MORGAN EXCHANGE TRADED F$623,3290.17%12,484CommonSOLE
33939L845QDEFFLEXSHARES TR$616,4060.17%10,436CommonSOLE
46284V101IRMIRON MTN INC DEL$612,5640.17%8,753CommonSOLE
922908629VOVANGUARD INDEX FDS$612,1550.17%2,631CommonSOLE
68389X105ORCLORACLE CORP$611,5160.17%5,800CommonSOLE
09661T107BKLCBNY MELLON ETF TRUST$607,0360.17%6,715CommonSOLE
113004105BAMBROOKFIELD ASSET MANAGMT LTD$597,9580.17%14,813CommonSOLE
00724F101ADBEADOBE INC$596,6000.17%1,000CommonSOLE
375558103GILDGILEAD SCIENCES INC$590,5110.16%7,288CommonSOLE
92936U109WPCWP CAREY INC$584,5160.16%9,018CommonSOLE
88579Y101MMM3M CO$574,9340.16%5,258CommonSOLE
33939L803TLTDFLEXSHARES TR$573,5960.16%8,398CommonSOLE
337344105QQEWFIRST TR NAS100 EQ WEIGHTED$564,5590.16%4,805CommonSOLE
46428Q109SLVISHARES SILVER TR$558,7660.15%25,655CommonSOLE
92189F643MOATVANECK ETF TRUST$547,2970.15%6,447CommonSOLE
316092832FDRRFIDELITY COVINGTON TRUST$540,9470.15%12,320CommonSOLE
031162100AMGNAMGEN INC$539,8960.15%1,874CommonSOLE
46138G656RDIVINVESCO EXCH TRADED FD TR II$536,4970.15%12,274CommonSOLE
97717X594IHDGWISDOMTREE TR$523,3210.14%12,463CommonSOLE
670100205NVONOVO-NORDISK A S$517,2500.14%5,000CommonSOLE
172967424CCITIGROUP INC$513,6800.14%9,986CommonSOLE
345370860FFORD MTR CO DEL$502,9810.14%41,260CommonSOLE
97717X578XSOEWISDOMTREE TR$501,7030.14%17,372CommonSOLE
11275Q1071939900DBROOKFIELD INFRASTRUCTURE CO$497,3410.14%14,096CommonSOLE
49456B101KMIKINDER MORGAN INC DEL$486,9560.13%27,605CommonSOLE
219350105GLWCORNING INC$482,6330.13%15,850CommonSOLE
01881G106ABALLIANCEBERNSTEIN HLDG L P$480,9650.13%15,500CommonSOLE
64110L106NFLXNETFLIX INC$473,2470.13%972CommonSOLE
97717Y808SHAGWISDOMTREE TR$462,7400.13%9,775CommonSOLE
055622104BPBP PLC$461,7400.13%13,040CommonSOLE
260557103DOWDOW INC$460,3410.13%8,393CommonSOLE
02209S103MOALTRIA GROUP INC$458,4790.13%11,363CommonSOLE
37954Y475XYLDGLOBAL X FDS$457,4250.13%11,598CommonSOLE
922908769VTIVANGUARD INDEX FDS$456,8060.13%1,925CommonSOLE
33939L829IQDYFLEXSHARES TR$449,7760.12%16,121CommonSOLE
33739Q200LMBSFIRST TR EXCHANGE-TRADED FD$443,7100.12%9,181CommonSOLE
649445103NYCBEURNEW YORK CMNTY BANCORP INC$440,5870.12%43,065CommonSOLE
038336103ATRAPTARGROUP INC$432,6700.12%3,500CommonSOLE
22822V101CCICROWN CASTLE INC$430,0550.12%3,733CommonSOLE
25434V872DFCFDIMENSIONAL ETF TRUST$428,7610.12%10,111CommonSOLE
12811V105CCDCALAMOS DYNAMIC CONV & INCOM$423,8860.12%21,430CommonSOLE
025816109AXPAMERICAN EXPRESS CO$421,9860.12%2,252CommonSOLE
039483102ADMARCHER DANIELS MIDLAND CO$415,3370.11%5,751CommonSOLE
25434V401DFUSDIMENSIONAL ETF TRUST$413,3960.11%7,976CommonSOLE
149123101CATCATERPILLAR INC$399,1550.11%1,350CommonSOLE
03945R102ACHRARCHER AVIATION INC$398,8180.11%64,954CommonSOLE
37733W204GSKGSK PLC$395,9030.11%10,681CommonSOLE
68235P108OGSONE GAS INC$395,0640.11%6,200CommonSOLE
670656107NRKNUVEEN NEW YORK AMT QLT MUNI$389,9360.11%37,031CommonSOLE
464287499IWRISHARES TR$388,6500.11%5,000CommonSOLE
381430123GSUSGOLDMAN SACHS ETF TR$378,8340.10%5,797CommonSOLE
191216100KOCOCA COLA CO$378,2600.10%6,418CommonSOLE
369604301GEGENERAL ELECTRIC CO$367,4470.10%2,879CommonSOLE
464287432TLTISHARES TR$363,0870.10%3,672CommonSOLE
025072562AVIGAMERICAN CENTY ETF TR$360,9510.10%8,629CommonSOLE
26614N102DDDUPONT DE NEMOURS INC$359,7500.10%4,676CommonSOLE
381430479GIGBGOLDMAN SACHS ETF TR$355,7550.10%7,682CommonSOLE
11284V105BROOKFIELD RENEWABLE CORP$348,6940.10%12,111CommonSOLE
744320102PRUPRUDENTIAL FINL INC$330,2920.09%3,184CommonSOLE
38149W820GINNGOLDMAN SACHS ETF TR$330,2460.09%6,291CommonSOLE
302130109EXPDEXPEDITORS INTL WASH INC$318,0000.09%2,500CommonSOLE
007903107AMDADVANCED MICRO DEVICES INC$315,7520.09%2,142CommonSOLE
500754106KHCKRAFT HEINZ CO$314,3300.09%8,500CommonSOLE
25434V807DFIVDIMENSIONAL ETF TRUST$313,6050.09%9,126CommonSOLE
46432F339QUALISHARES TR$307,4950.09%2,089CommonSOLE
81369Y605XLFSELECT SECTOR SPDR TR$303,6090.08%8,074CommonSOLE
452308109ITWILLINOIS TOOL WKS INC$302,5410.08%1,155CommonSOLE
922908751VBVANGUARD INDEX FDS$301,8620.08%1,415CommonSOLE
464288877EFVISHARES TR$280,6630.08%5,387CommonSOLE
33738R704AIRRFIRST TR EXCHANGE-TRADED FD$273,2600.08%4,723CommonSOLE
46137V563PEYINVESCO EXCHANGE TRADED FD T$265,4230.07%12,555CommonSOLE
381430107GSIEGOLDMAN SACHS ETF TR$265,1990.07%8,120CommonSOLE
256677105DGDOLLAR GEN CORP NEW$262,6550.07%1,932CommonSOLE
14149Y108CAHCARDINAL HEALTH INC$262,0800.07%2,600CommonSOLE
46138E362SPHDINVESCO EXCH TRADED FD TR II$261,7510.07%6,171CommonSOLE
78462F103SPYSPDR S&P 500 ETF TR$260,9450.07%549CommonSOLE
911718104CPERUNITED STS COMMODITY INDEX F$260,7120.07%10,800CommonSOLE
808524797SCHDSCHWAB STRATEGIC TR$253,9850.07%3,335CommonSOLE
674599105OXYOCCIDENTAL PETE CORP$251,1320.07%4,205CommonSOLE
855244109SBUXSTARBUCKS CORP$246,9950.07%2,572CommonSOLE
46090E103QQQINVESCO QQQ TR$240,6880.07%587CommonSOLE
46641Q399BBUSJ P MORGAN EXCHANGE TRADED F$236,1980.07%2,750CommonSOLE
67062M105NNYNUVEEN N Y MUN VALUE FD$236,0840.07%28,512CommonSOLE
89417E109TRVTRAVELERS COMPANIES INC$228,5880.06%1,200CommonSOLE
09062X103BIIBBIOGEN INC$226,4240.06%875CommonSOLE
90353T100UBERUBER TECHNOLOGIES INC$224,7310.06%3,650CommonSOLE
25179M103DVNDEVON ENERGY CORP NEW$221,9700.06%4,900CommonSOLE
92206C409VCSHVANGUARD SCOTTSDALE FDS$221,8040.06%2,866CommonSOLE
20825C104COPCONOCOPHILLIPS$220,5330.06%1,900CommonSOLE
87612E106TGTTARGET CORP$219,7800.06%1,543CommonSOLE
97717Y477QGRWWISDOMTREE TR$218,4190.06%5,971CommonSOLE
609207105MDLZMONDELEZ INTL INC$217,2900.06%3,000CommonSOLE
33738D804FSIGFIRST TR EXCHANGE-TRADED FD$216,4650.06%11,413CommonSOLE
09075V102BNTXBIONTECH SE$216,3570.06%2,050CommonSOLE
42809H107HESHESS CORP$216,2400.06%1,500CommonSOLE
74460D109PSAPUBLIC STORAGE$215,0250.06%705CommonSOLE
464287721IYWISHARES TR$209,1660.06%1,704CommonSOLE
381430396JUSTGOLDMAN SACHS ETF TR$203,9080.06%3,000CommonSOLE
457730109INSPINSPIRE MED SYS INC$203,4300.06%1,000CommonSOLE
42824C109HPEHEWLETT PACKARD ENTERPRISE C$202,1300.06%11,904CommonSOLE
29273V100ETENERGY TRANSFER L P$166,7650.05%12,084CommonSOLE
27827Y109XENWXEATON VANCE NEW YORK MUN BD$132,5820.04%13,737CommonSOLE
67061E104NMTNUVEEN MASSACHUSETS QLT MUN$121,7580.03%11,585CommonSOLE
72200Y102PNIPIMCO NEW YORK MUN FD II$113,1170.03%14,902CommonSOLE
46131J103VKQINVESCO MUNICIPAL TRUST$98,0920.03%10,293CommonSOLE
G65163100JOBYJOBY AVIATION INC$97,2230.03%14,620CommonSOLE
72201E105PIMCO NEW YORK MUN INCOME FD$66,7550.02%11,200CommonSOLE
15961R105CHARGEPOINT HOLDINGS INC$30,4200.01%13,000CommonSOLE
29089Q105EBSEMERGENT BIOSOLUTIONS INC$24,0000.01%10,000CommonSOLE

Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.