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Herold Advisors, Inc.

Q3 2023 · 13F-HR

Herold Advisors, Inc.holdings as filed

Filed 2023-11-08 · accession 0001172661-23-003675

$328.7M
Reported value
246
Positions
2023-09-30
Period end
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Holdings as filed

CUSIPTickerIssuerValue% port.SharesClassVoting
037833100AAPLAPPLE INC$15.9M4.83%92,767CommonSOLE
594918104MSFTMICROSOFT CORP$12.5M3.81%39,628CommonSOLE
381430123GSUSGOLDMAN SACHS ETF TR$11.1M3.39%190,238CommonSOLE
57636Q104MAMASTERCARD INCORPORATED$6.9M2.10%17,404CommonSOLE
92826C839VVISA INC$6.8M2.06%29,499CommonSOLE
532457108LLYELI LILLY & CO$6.0M1.81%11,099CommonSOLE
381430107GSIEGOLDMAN SACHS ETF TR$5.7M1.74%190,647CommonSOLE
67066G104NVDANVIDIA CORPORATION$5.7M1.74%13,159CommonSOLE
00287Y109ABBVABBVIE INC$5.7M1.73%38,096CommonSOLE
381430503GSLCGOLDMAN SACHS ETF TR$5.3M1.62%63,039CommonSOLE
46625H100JPMJPMORGAN CHASE & CO$5.1M1.56%35,296CommonSOLE
02079K305GOOGLALPHABET INC$4.2M1.29%32,310CommonSOLE
931142103WMTWALMART INC$4.2M1.28%26,385CommonSOLE
166764100CVXCHEVRON CORP NEW$4.0M1.23%24,019CommonSOLE
437076102HDHOME DEPOT INC$4.0M1.22%13,299CommonSOLE
30231G102XOMEXXON MOBIL CORP$4.0M1.21%33,852CommonSOLE
58933Y105MRKMERCK & CO INC$3.8M1.16%36,938CommonSOLE
742718109PGPROCTER AND GAMBLE CO$3.8M1.15%26,011CommonSOLE
654106103NKENIKE INC$3.5M1.07%36,812CommonSOLE
G16252101BIPBROOKFIELD INFRAST PARTNERS$3.4M1.05%117,281CommonSOLE
26922A321DSTLETF SER SOLUTIONS$3.4M1.02%75,105CommonSOLE
81369Y506XLESELECT SECTOR SPDR TR$3.3M1.01%36,818CommonSOLE
718546104PSXPHILLIPS 66$3.2M0.96%26,397CommonSOLE
459200101IBMINTERNATIONAL BUSINESS MACHS$3.1M0.93%21,880CommonSOLE
478160104JNJJOHNSON & JOHNSON$3.1M0.93%19,690CommonSOLE
025072885AVUSAMERICAN CENTY ETF TR$3.0M0.92%41,494CommonSOLE
682680103OKEONEOK INC NEW$2.9M0.89%46,254CommonSOLE
38149W101GCORGOLDMAN SACHS ETF TR$2.8M0.85%69,923CommonSOLE
461202103INTUINTUIT$2.6M0.80%5,157CommonSOLE
98978V103ZTSZOETIS INC$2.6M0.79%14,976CommonSOLE
46138J619OMFLINVESCO EXCH TRD SLF IDX FD$2.6M0.78%56,014CommonSOLE
46641Q837JPSTJ P MORGAN EXCHANGE TRADED F$2.5M0.75%49,358CommonSOLE
172908105CTASCINTAS CORP$2.5M0.75%5,136CommonSOLE
30303M102METAMETA PLATFORMS INC$2.4M0.74%8,119CommonSOLE
78409V104SPGIS&P GLOBAL INC$2.4M0.73%6,592CommonSOLE
032095101APHAMPHENOL CORP NEW$2.3M0.71%27,904CommonSOLE
46120E602ISRGINTUITIVE SURGICAL INC$2.3M0.71%7,950CommonSOLE
H1467J104CBCHUBB LIMITED$2.3M0.71%11,159CommonSOLE
97717X669DGRWWISDOMTREE TR$2.3M0.70%36,339CommonSOLE
023135106AMZNAMAZON COM INC$2.2M0.68%17,671CommonSOLE
G29183103ETNEATON CORP PLC$2.2M0.68%10,491CommonSOLE
46641Q332JEPIJ P MORGAN EXCHANGE TRADED F$2.2M0.67%41,160CommonSOLE
20030N101CMCSACOMCAST CORP NEW$2.2M0.67%49,304CommonSOLE
244199105DEDEERE & CO$2.2M0.66%5,790CommonSOLE
717081103PFEPFIZER INC$2.1M0.63%62,736CommonSOLE
88160R101TSLATESLA INC$2.0M0.61%8,057CommonSOLE
91324P102UNHUNITEDHEALTH GROUP INC$2.0M0.61%3,966CommonSOLE
002824100ABTABBOTT LABS$2.0M0.60%20,450CommonSOLE
92343V104VZVERIZON COMMUNICATIONS INC$2.0M0.60%60,918CommonSOLE
110122108BMYBRISTOL-MYERS SQUIBB CO$2.0M0.59%33,668CommonSOLE
381430206GEMGOLDMAN SACHS ETF TR$1.9M0.58%66,308CommonSOLE
11271J107BNBROOKFIELD CORP$1.9M0.57%59,782CommonSOLE
02079K107GOOGALPHABET INC$1.8M0.55%13,759CommonSOLE
69374H881COWZPACER FDS TR$1.8M0.54%35,847CommonSOLE
670346105NUENUCOR CORP$1.7M0.53%11,180CommonSOLE
46641Q159JPIEJ P MORGAN EXCHANGE TRADED F$1.7M0.52%38,499CommonSOLE
97717Y527USFRWISDOMTREE TR$1.7M0.52%33,664CommonSOLE
17275R102CSCOCISCO SYS INC$1.7M0.51%31,328CommonSOLE
126650100CVSCVS HEALTH CORP$1.6M0.50%23,632CommonSOLE
74340W103PLDPROLOGIS INC.$1.6M0.49%14,460CommonSOLE
75513E101RTXRTX CORPORATION$1.6M0.49%22,468CommonSOLE
209115104EDCONSOLIDATED EDISON INC$1.6M0.49%18,665CommonSOLE
92936U109WPCWP CAREY INC$1.5M0.46%28,237CommonSOLE
464287200IVVISHARES TR$1.5M0.45%3,479CommonSOLE
009158106APDAIR PRODS & CHEMS INC$1.4M0.44%5,047CommonSOLE
747525103QCOMQUALCOMM INC$1.4M0.43%12,731CommonSOLE
539830109LMTLOCKHEED MARTIN CORP$1.4M0.43%3,448CommonSOLE
381430602GSSCGOLDMAN SACHS ETF TR$1.4M0.41%24,221CommonSOLE
11135F101AVGOBROADCOM INC$1.3M0.41%1,617CommonSOLE
780259305SHELSHELL PLC$1.3M0.41%20,820CommonSOLE
580135101MCDMCDONALDS CORP$1.3M0.40%4,984CommonSOLE
65339F101NEENEXTERA ENERGY INC$1.3M0.39%22,377CommonSOLE
060505104BACBANK AMERICA CORP$1.3M0.39%46,432CommonSOLE
097023105BABOEING CO$1.2M0.38%6,491CommonSOLE
33738R506RDVYFIRST TR EXCHANGE-TRADED FD$1.2M0.38%27,004CommonSOLE
33939L506TDTTFLEXSHARES TR$1.2M0.37%52,966CommonSOLE
46137V431SPGPINVESCO EXCHANGE TRADED FD T$1.2M0.37%13,453CommonSOLE
46641Q761JQUAJ P MORGAN EXCHANGE TRADED F$1.2M0.37%28,201CommonSOLE
94106L109WMWASTE MGMT INC DEL$1.2M0.37%7,946CommonSOLE
025072703AVDEAMERICAN CENTY ETF TR$1.2M0.37%21,689CommonSOLE
34964C106FBINFORTUNE BRANDS INNOVATIONS I$1.1M0.34%18,095CommonSOLE
46434V621DGROISHARES TR$1.1M0.34%22,352CommonSOLE
03027X100AMTAMERICAN TOWER CORP NEW$1.1M0.34%6,712CommonSOLE
46266C105IQVIQVIA HLDGS INC$1.1M0.34%5,600CommonSOLE
33738D879RDVIFIRST TR EXCHANGE-TRADED FD$1.1M0.33%52,193CommonSOLE
33939L407GUNRFLEXSHARES TR$1.1M0.33%27,061CommonSOLE
713448108PEPPEPSICO INC$1.1M0.33%6,437CommonSOLE
G2143T103CMPRCIMPRESS PLC$1.1M0.33%15,400CommonSOLE
G16258108BEPBROOKFIELD RENEWABLE PARTNER$1.1M0.33%49,224CommonSOLE
084670108BRK/ABERKSHIRE HATHAWAY INC DEL$1.1M0.32%2CommonSOLE
892356106TSCOTRACTOR SUPPLY CO$1.1M0.32%5,192CommonSOLE
808524300SCHGSCHWAB STRATEGIC TR$1.0M0.32%14,280CommonSOLE
084670702BRK/BBERKSHIRE HATHAWAY INC DEL$1.0M0.31%2,944CommonSOLE
036752103ELVELEVANCE HEALTH INC$1.0M0.31%2,349CommonSOLE
78463V107GLDSPDR GOLD TR$1.0M0.31%5,955CommonSOLE
09247X101BLKCHFBLACKROCK INC$1.0M0.31%1,557CommonSOLE
25278X109FANGDIAMONDBACK ENERGY INC$999,1310.30%6,451CommonSOLE
254687106DISDISNEY WALT CO$998,1750.30%12,316CommonSOLE
911312106UPSUNITED PARCEL SERVICE INC$989,7190.30%6,350CommonSOLE
00206R102TAT&T INC$985,4450.30%65,610CommonSOLE
427866108HSYHERSHEY CO$980,8070.30%4,902CommonSOLE
22160K105COSTCOSTCO WHSL CORP NEW$964,3870.29%1,707CommonSOLE
97717W588EPSWISDOMTREE TR$963,0380.29%21,050CommonSOLE
97717Y790NTSXWISDOMTREE TR$947,4160.29%27,100CommonSOLE
46435G102ICVTISHARES TR$932,0780.28%12,560CommonSOLE
45104G104IBNICICI BANK LIMITED$923,6440.28%39,950CommonSOLE
38149W739GSWOGOLDMAN SACHS ETF TR$918,1910.28%22,972CommonSOLE
78464A359CWBSPDR SER TR$901,7400.27%13,300CommonSOLE
744573106PEGPUBLIC SVC ENTERPRISE GRP IN$879,3730.27%15,452CommonSOLE
921908844VIGVANGUARD SPECIALIZED FUNDS$878,3930.27%5,654CommonSOLE
038336103ATRAPTARGROUP INC$875,2800.27%7,000CommonSOLE
33939L654QLVFLEXSHARES TR$874,9050.27%16,981CommonSOLE
33939L670BNDCFLEXSHARES TR$855,0610.26%40,363CommonSOLE
718172109PMPHILIP MORRIS INTL INC$847,2920.26%9,152CommonSOLE
679580100ODFLOLD DOMINION FREIGHT LINE IN$843,2380.26%2,061CommonSOLE
907818108UNPUNION PAC CORP$838,9560.26%4,120CommonSOLE
512807108LRCXEURLAM RESEARCH CORP$837,9910.25%1,337CommonSOLE
381430362GTIPGOLDMAN SACHS ETF TR$834,8810.25%17,654CommonSOLE
09260D107BXBLACKSTONE INC$824,8070.25%7,698CommonSOLE
548661107LOWLOWES COS INC$782,3100.24%3,764CommonSOLE
381430529GBILGOLDMAN SACHS ETF TR$771,9480.23%7,711CommonSOLE
31428X106FDXFEDEX CORP$770,9170.23%2,910CommonSOLE
78464A664SPTLSPDR SER TR$769,5680.23%29,429CommonSOLE
883556102TMOTHERMO FISHER SCIENTIFIC INC$753,7320.23%1,489CommonSOLE
025072877AVUVAMERICAN CENTY ETF TR$727,6210.22%9,334CommonSOLE
G1151C101ACNACCENTURE PLC IRELAND$724,7800.22%2,360CommonSOLE
33733E104FTCSFIRST TR EXCHANGE-TRADED FD$703,8500.21%9,559CommonSOLE
253393102DKSDICKS SPORTING GOODS INC$673,8470.20%6,206CommonSOLE
922908736VUGVANGUARD INDEX FDS$669,8830.20%2,460CommonSOLE
68389X105ORCLORACLE CORP$666,8710.20%6,296CommonSOLE
33939L662HYGVFLEXSHARES TR$651,7490.20%16,392CommonSOLE
636274409NGGNATIONAL GRID PLC$632,8870.19%10,442CommonSOLE
97717X578XSOEWISDOMTREE TR$631,2790.19%23,670CommonSOLE
33740F805FIXDFIRST TR EXCHNG TRADED FD VI$628,3010.19%14,940CommonSOLE
375558103GILDGILEAD SCIENCES INC$623,6090.19%8,321CommonSOLE
381430388GEMDGOLDMAN SACHS ETF TR$616,1470.19%16,100CommonSOLE
922908629VOVANGUARD INDEX FDS$603,7020.18%2,899CommonSOLE
617446448MSMORGAN STANLEY$590,5440.18%7,231CommonSOLE
33939L845QDEFFLEXSHARES TR$585,7780.18%10,830CommonSOLE
38141G104GSGOLDMAN SACHS GROUP INC$574,6600.17%1,776CommonSOLE
458140100INTCINTEL CORP$573,7480.17%16,139CommonSOLE
464288638IGIBISHARES TR$569,6920.17%11,710CommonSOLE
33733E823FTGSFIRST TR EXCHANGE-TRADED FD$569,4290.17%23,958CommonSOLE
02209S103MOALTRIA GROUP INC$567,5940.17%13,498CommonSOLE
031162100AMGNAMGEN INC$557,4700.17%2,074CommonSOLE
09661T107BKLCBNY MELLON ETF TRUST$543,9150.17%6,715CommonSOLE
354613101BENFRANKLIN RESOURCES INC$537,0730.16%21,850CommonSOLE
345370860FFORD MTR CO DEL$536,3170.16%43,182CommonSOLE
11275Q1071939900DBROOKFIELD INFRASTRUCTURE CO$535,9620.16%15,166CommonSOLE
46428Q109SLVISHARES SILVER TR$521,8230.16%25,655CommonSOLE
337344105QQEWFIRST TR NAS100 EQ WEIGHTED$520,4180.16%5,005CommonSOLE
46284V101IRMIRON MTN INC DEL$520,3230.16%8,752CommonSOLE
00724F101ADBEADOBE INC$509,9000.16%1,000CommonSOLE
219350105GLWCORNING INC$498,1850.15%16,350CommonSOLE
33939L803TLTDFLEXSHARES TR$496,2070.15%7,933CommonSOLE
113004105BAMBROOKFIELD ASSET MANAGMT LTD$495,9580.15%14,813CommonSOLE
33734H106FVDFIRST TR VALUE LINE DIVID IN$494,9670.15%13,238CommonSOLE
97717X594IHDGWISDOMTREE TR$494,5700.15%12,766CommonSOLE
316092832FDRRFIDELITY COVINGTON TRUST$489,9660.15%12,320CommonSOLE
256677105DGDOLLAR GEN CORP NEW$489,6420.15%4,628CommonSOLE
46654Q203JEPQJ P MORGAN EXCHANGE TRADED F$485,5130.15%10,345CommonSOLE
055622104BPBP PLC$482,5070.15%12,462CommonSOLE
49456B101KMIKINDER MORGAN INC DEL$469,1310.14%28,295CommonSOLE
01881G106ABALLIANCEBERNSTEIN HLDG L P$461,3200.14%15,200CommonSOLE
46138G656RDIVINVESCO EXCH TRADED FD TR II$456,8370.14%12,282CommonSOLE
97717Y808SHAGWISDOMTREE TR$452,3070.14%9,772CommonSOLE
37954Y475XYLDGLOBAL X FDS$451,0460.14%11,598CommonSOLE
921937835BNDVANGUARD BD INDEX FDS$444,3630.14%6,369CommonSOLE
260557103DOWDOW INC$440,3990.13%8,542CommonSOLE
88579Y101MMM3M CO$435,8210.13%4,655CommonSOLE
039483102ADMARCHER DANIELS MIDLAND CO$433,7400.13%5,751CommonSOLE
33739Q200LMBSFIRST TR EXCHANGE-TRADED FD$432,7180.13%9,160CommonSOLE
68235P108OGSONE GAS INC$427,8420.13%6,266CommonSOLE
336917109FDLFIRST TR MORNINGSTAR DIVID L$422,2170.13%12,626CommonSOLE
649445103NYCBEURNEW YORK CMNTY BANCORP INC$419,4120.13%36,986CommonSOLE
92189F643MOATVANECK ETF TRUST$418,9630.13%5,524CommonSOLE
922908769VTIVANGUARD INDEX FDS$408,5160.12%1,923CommonSOLE
172967424CCITIGROUP INC$396,3290.12%9,636CommonSOLE
22822V101CCICROWN CASTLE INC$393,9180.12%4,280CommonSOLE
191216100KOCOCA COLA CO$392,1140.12%7,005CommonSOLE
670656107NRKNUVEEN NEW YORK AMT QLT MUNI$381,3170.12%40,351CommonSOLE
12811V105CCDCALAMOS DYNAMIC CONV & INCOM$369,3690.11%19,816CommonSOLE
37733W204GSKGSK PLC$368,6660.11%10,170CommonSOLE
64110L106NFLXNETFLIX INC$367,0270.11%972CommonSOLE
464288877EFVISHARES TR$362,0330.11%7,399CommonSOLE
26614N102DDDUPONT DE NEMOURS INC$359,9560.11%4,826CommonSOLE
464287242LQDISHARES TR$355,2340.11%3,482CommonSOLE
464287432TLTISHARES TR$353,8730.11%3,990CommonSOLE
744320102PRUPRUDENTIAL FINL INC$349,2680.11%3,681CommonSOLE
464287499IWRISHARES TR$346,2500.11%5,000CommonSOLE
33939L829IQDYFLEXSHARES TR$338,3650.10%13,476CommonSOLE
025816109AXPAMERICAN EXPRESS CO$335,9640.10%2,252CommonSOLE
381430479GIGBGOLDMAN SACHS ETF TR$331,9400.10%7,682CommonSOLE
46137V357RSPINVESCO EXCHANGE TRADED FD T$318,0940.10%2,245CommonSOLE
149123101CATCATERPILLAR INC$313,9500.10%1,150CommonSOLE
33739Q705KNGFIRST TR EXCHANGE-TRADED FD$311,5250.09%6,311CommonSOLE
33738R704AIRRFIRST TR EXCHANGE-TRADED FD$304,9460.09%5,919CommonSOLE
369604301GEGENERAL ELECTRIC CO$303,1280.09%2,742CommonSOLE
25434V401DFUSDIMENSIONAL ETF TRUST$302,3420.09%6,495CommonSOLE
464288885EFGISHARES TR$300,9010.09%3,487CommonSOLE
38149W820GINNGOLDMAN SACHS ETF TR$293,8390.09%6,291CommonSOLE
11284V105BROOKFIELD RENEWABLE CORP$289,8600.09%12,108CommonSOLE
302130109EXPDEXPEDITORS INTL WASH INC$286,5750.09%2,500CommonSOLE
500754106KHCKRAFT HEINZ CO$280,8940.09%8,350CommonSOLE
674599105OXYOCCIDENTAL PETE CORP$275,3790.08%4,244CommonSOLE
922908751VBVANGUARD INDEX FDS$270,9370.08%1,433CommonSOLE
46432F339QUALISHARES TR$268,3270.08%2,036CommonSOLE
89151E109TTENTOTALENERGIES SE$266,7870.08%4,057CommonSOLE
452308109ITWILLINOIS TOOL WKS INC$266,0080.08%1,155CommonSOLE
81369Y605XLFSELECT SECTOR SPDR TR$265,4140.08%8,002CommonSOLE
381430396JUSTGOLDMAN SACHS ETF TR$262,9760.08%4,320CommonSOLE
20825C104COPCONOCOPHILLIPS$257,7170.08%2,151CommonSOLE
911718104CPERUNITED STS COMMODITY INDEX F$248,6160.08%10,800CommonSOLE
92206C409VCSHVANGUARD SCOTTSDALE FDS$246,4360.07%3,280CommonSOLE
46138E362SPHDINVESCO EXCH TRADED FD TR II$241,6430.07%6,166CommonSOLE
74460D109PSAPUBLIC STORAGE$239,8030.07%910CommonSOLE
46137V563PEYINVESCO EXCHANGE TRADED FD T$236,8330.07%12,341CommonSOLE
78462F103SPYSPDR S&P 500 ETF TR$234,6870.07%549CommonSOLE
25179M103DVNDEVON ENERGY CORP NEW$233,7300.07%4,900CommonSOLE
808524862SCHOSCHWAB STRATEGIC TR$231,0690.07%4,825CommonSOLE
42809H107HESHESS CORP$229,5000.07%1,500CommonSOLE
14149Y108CAHCARDINAL HEALTH INC$225,7320.07%2,600CommonSOLE
09062X103BIIBBIOGEN INC$224,8840.07%875CommonSOLE
855244109SBUXSTARBUCKS CORP$221,0740.07%2,422CommonSOLE
42824C109HPEHEWLETT PACKARD ENTERPRISE C$218,9310.07%12,604CommonSOLE
670100205NVONOVO-NORDISK A S$218,2560.07%2,400CommonSOLE
09075V102BNTXBIONTECH SE$217,2800.07%2,000CommonSOLE
46641Q399BBUSJ P MORGAN EXCHANGE TRADED F$211,9700.06%2,750CommonSOLE
22052L104CTVACORTEVA INC$211,6490.06%4,137CommonSOLE
46090E103QQQINVESCO QQQ TR$210,4970.06%587CommonSOLE
609207105MDLZMONDELEZ INTL INC$208,2000.06%3,000CommonSOLE
37045V100GMGENERAL MTRS CO$207,7110.06%6,300CommonSOLE
67062M105NNYNUVEEN N Y MUN VALUE FD$207,3360.06%25,884CommonSOLE
636180101NFGNATIONAL FUEL GAS CO$202,4490.06%3,900CommonSOLE
88262P102TPLTEXAS PACIFIC LAND CORPORATI$200,5920.06%110CommonSOLE
33738D804FSIGFIRST TR EXCHANGE-TRADED FD$195,5780.06%10,635CommonSOLE
29273V100ETENERGY TRANSFER L P$169,4080.05%12,075CommonSOLE
87901J105TGNATEGNA INC$164,6410.05%11,300CommonSOLE
92556V106VTRSVIATRIS INC$125,2610.04%12,704CommonSOLE
27827Y109XENWXEATON VANCE NEW YORK MUN BD$113,7000.03%13,716CommonSOLE
03945R102ACHRARCHER AVIATION INC$86,4350.03%17,082CommonSOLE
405552100HLNHALEON PLC$83,3750.03%10,009CommonSOLE
27829F108XEXGXEATON VANCE TAX-MANAGED GLOB$75,5390.02%10,250CommonSOLE
72200Y102PNIPIMCO NEW YORK MUN FD II$69,4520.02%10,818CommonSOLE
15961R105CHARGEPOINT HOLDINGS INC$64,6100.02%13,000CommonSOLE
29089Q105EBSEMERGENT BIOSOLUTIONS INC$34,0000.01%10,000CommonSOLE

Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.