Q1 2026 · 13F-HR
MOGY JOEL R INVESTMENT COUNSEL INCholdings as filed
Filed 2026-04-15 · accession 0001398344-26-006551
$1.60B
Reported value
114
Positions
2026-03-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 67066G104 | NVDA | NVIDIA CORPORATION | $223.5M | 14.0% | 1,281,293 | Common | SOLE |
| 037833100 | AAPL | APPLE INC | $150.4M | 9.42% | 592,645 | Common | SOLE |
| 594918104 | MSFT | MICROSOFT CORP | $105.8M | 6.62% | 285,774 | Common | SOLE |
| 22160K105 | COST | COSTCO WHOLESALE CORPORATION | $97.5M | 6.10% | 97,829 | Common | SOLE |
| 02079K107 | GOOG | ALPHABET INC | $94.1M | 5.89% | 328,099 | Common | SOLE |
| 02079K305 | GOOGL | ALPHABET INC | $88.0M | 5.51% | 306,149 | Common | SOLE |
| 023135106 | AMZN | AMAZON COM INC | $72.0M | 4.51% | 345,544 | Common | SOLE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $62.6M | 3.92% | 130,565 | Common | SOLE |
| 92826C839 | V | VISA INC | $55.9M | 3.50% | 185,051 | Common | SOLE |
| 30303M102 | META | META PLATFORMS INC | $54.7M | 3.43% | 95,687 | Common | SOLE |
| 697435105 | PANW | PALO ALTO NETWORKS INC | $49.5M | 3.10% | 308,786 | Common | SOLE |
| 45168D104 | IDXX | IDEXX LABS INC | $48.0M | 3.01% | 85,492 | Common | SOLE |
| 532457108 | LLY | ELI LILLY & CO | $36.4M | 2.28% | 39,600 | Common | SOLE |
| 79466L302 | CRM | SALESFORCE INC | $36.2M | 2.27% | 194,091 | Common | SOLE |
| 863667101 | SYK | STRYKER CORPORATION | $32.8M | 2.06% | 99,955 | Common | SOLE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $32.0M | 2.00% | 69,376 | Common | SOLE |
| 461202103 | INTU | INTUIT | $29.6M | 1.85% | 68,359 | Common | SOLE |
| 64110L106 | NFLX | NETFLIX INC. | $25.5M | 1.59% | 264,718 | Common | SOLE |
| 67103H107 | ORLY | OREILLY AUTOMOTIVE INC | $23.7M | 1.48% | 256,250 | Common | SOLE |
| 053332102 | AZO | AUTOZONE INC | $21.2M | 1.33% | 6,267 | Common | SOLE |
| 57636Q104 | MA | MASTERCARD INCORPORATED | $19.7M | 1.24% | 39,485 | Common | SOLE |
| 68389X105 | ORCL | ORACLE CORP | $18.8M | 1.18% | 127,874 | Common | SOLE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $15.2M | 0.95% | 76,783 | Common | SOLE |
| 09290D101 | BLK | BLACKROCK INC | $14.8M | 0.93% | 15,406 | Common | SOLE |
| 55354G100 | MSCI | MSCI INC | $14.5M | 0.91% | 26,859 | Common | SOLE |
| 437076102 | HD | HOME DEPOT INC | $13.1M | 0.82% | 39,928 | Common | SOLE |
| 17275R102 | CSCO | CISCO SYS INC | $10.5M | 0.66% | 135,231 | Common | SOLE |
| 09857L108 | BKNG | BOOKING HOLDINGS INC | $10.0M | 0.63% | 2,378 | Common | SOLE |
| 00287Y109 | ABBV | ABBVIE INC | $9.4M | 0.59% | 43,044 | Common | SOLE |
| 384802104 | GWW | WW GRAINGER INC | $8.2M | 0.52% | 7,563 | Common | SOLE |
| 00724F101 | ADBE | ADOBE INC | $7.8M | 0.49% | 32,191 | Common | SOLE |
| 907818108 | UNP | UNION PAC CORP | $7.6M | 0.47% | 31,238 | Common | SOLE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $7.6M | 0.47% | 30,930 | Common | SOLE |
| 931142103 | WMT | WALMART INC | $7.6M | 0.47% | 60,785 | Common | SOLE |
| 084670108 | BRK/A | BERKSHIRE HATHAWAY INC DEL | $6.5M | 0.40% | 9 | Common | SOLE |
| 002824100 | ABT | ABBOTT LABORATORIES | $6.0M | 0.38% | 58,474 | Common | SOLE |
| 30231G102 | XOM | EXXON MOBIL CORP | $5.1M | 0.32% | 29,918 | Common | SOLE |
| 742718109 | PG | PROCTER & GAMBLE CO | $5.0M | 0.31% | 34,786 | Common | SOLE |
| 855244109 | SBUX | STARBUCKS CORP | $4.7M | 0.30% | 53,011 | Common | SOLE |
| 713448108 | PEP | PEPSICO INC | $4.7M | 0.30% | 30,501 | Common | SOLE |
| 464287200 | IVV | ISHARES TR | $3.4M | 0.21% | 5,229 | Common | SOLE |
| 58933Y105 | MRK | MERCK & CO INC | $3.2M | 0.20% | 26,683 | Common | SOLE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $2.8M | 0.17% | 29,773 | Common | SOLE |
| 74340W103 | PLD | PROLOGIS INC. | $2.5M | 0.16% | 18,804 | Common | SOLE |
| 254687106 | DIS | DISNEY WALT CO | $2.4M | 0.15% | 24,750 | Common | SOLE |
| 031162100 | AMGN | AMGEN INC | $2.2M | 0.14% | 6,373 | Common | SOLE |
| 29444U700 | EQIX | EQUINIX INC | $2.1M | 0.13% | 2,148 | Common | SOLE |
| 718172109 | PM | PHILIP MORRIS INTL INC | $2.0M | 0.12% | 11,975 | Common | SOLE |
| 922908363 | VOO | VANGUARD INDEX FDS | $2.0M | 0.12% | 3,273 | Common | SOLE |
| 922908769 | VTI | VANGUARD INDEX FDS | $1.9M | 0.12% | 5,909 | Common | SOLE |
| 922908736 | VUG | VANGUARD INDEX FDS | $1.9M | 0.12% | 4,333 | Common | SOLE |
| 92939U106 | WEC | WEC ENERGY GROUP INC | $1.8M | 0.11% | 15,708 | Common | SOLE |
| 78462F103 | SPY | STATE STR SPDR S&P 500 ETF T | $1.8M | 0.11% | 2,744 | Common | SOLE |
| 969904101 | WSM | WILLIAMS SONOMA INC | $1.8M | 0.11% | 9,775 | Common | SOLE |
| 580135101 | MCD | MCDONALDS CORP | $1.7M | 0.11% | 5,593 | Common | SOLE |
| 571748102 | MRSH | MARSH & MCLENNAN COS INC | $1.4M | 0.09% | 7,950 | Common | SOLE |
| 922908629 | VO | VANGUARD INDEX FDS | $1.4M | 0.09% | 4,780 | Common | SOLE |
| 166764100 | CVX | CHEVRON CORPORATION | $1.2M | 0.07% | 5,693 | Common | SOLE |
| 09062X103 | BIIB | BIOGEN INC | $1.1M | 0.07% | 6,260 | Common | SOLE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.0M | 0.06% | 1,773 | Common | SOLE |
| 988498101 | YUM | YUM BRANDS INC | $1.0M | 0.06% | 6,580 | Common | SOLE |
| 74144T108 | TROW | PRICE T ROWE GROUP INC | $1.0M | 0.06% | 11,175 | Common | SOLE |
| 191216100 | KO | COCA COLA CO | $965,835 | 0.06% | 12,700 | Common | SOLE |
| 110122108 | BMY | BRISTOL-MYERS SQUIBB CO | $957,967 | 0.06% | 15,795 | Common | SOLE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $894,246 | 0.06% | 3,040 | Common | SOLE |
| 02209S103 | MO | ALTRIA GROUP INC | $854,571 | 0.05% | 12,950 | Common | SOLE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $840,468 | 0.05% | 5,675 | Common | SOLE |
| 922908744 | VTV | VANGUARD INDEX FDS | $792,648 | 0.05% | 4,040 | Common | SOLE |
| 464287507 | IJH | ISHARES TR | $781,120 | 0.05% | 11,567 | Common | SOLE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $774,299 | 0.05% | 9,875 | Common | SOLE |
| 149123101 | CAT | CATERPILLAR INC | $743,883 | 0.05% | 1,050 | Common | SOLE |
| 126408103 | CSX | CSX CORP | $738,900 | 0.05% | 18,000 | Common | SOLE |
| 00206R102 | T | AT&T INC | $724,199 | 0.05% | 24,981 | Common | SOLE |
| 717081103 | PFE | PFIZER INC | $663,699 | 0.04% | 23,636 | Common | SOLE |
| 808513105 | SCHW | SCHWAB CHARLES CORP | $648,222 | 0.04% | 6,897 | Common | SOLE |
| 31428X106 | FDX | FEDEX CORP | $605,506 | 0.04% | 1,700 | Common | SOLE |
| 46435G516 | ESGD | ISHARES TR | $595,713 | 0.04% | 6,230 | Common | SOLE |
| 539830109 | LMT | LOCKHEED MARTIN CORP | $585,437 | 0.04% | 969 | Common | SOLE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $581,736 | 0.04% | 2,400 | Common | SOLE |
| 609207105 | MDLZ | MONDELEZ INTL INC | $472,072 | 0.03% | 8,190 | Common | SOLE |
| 828806109 | SPG | SIMON PPTY GROUP INC NEW | $433,682 | 0.03% | 2,325 | Common | SOLE |
| 921937819 | BIV | VANGUARD BD INDEX FDS | $428,349 | 0.03% | 5,550 | Common | SOLE |
| 808524102 | SCHB | SCHWAB STRATEGIC TR | $411,580 | 0.03% | 16,398 | Common | SOLE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $396,731 | 0.02% | 7,903 | Common | SOLE |
| 842587107 | SO | SOUTHERN CO | $328,168 | 0.02% | 3,400 | Common | SOLE |
| 438516106 | HON | HONEYWELL INTL INC | $293,839 | 0.02% | 1,300 | Common | SOLE |
| 46434G863 | ESGE | ISHARES INC | $274,502 | 0.02% | 6,037 | Common | SOLE |
| 88160R101 | TSLA | TESLA INC | $273,236 | 0.02% | 735 | Common | SOLE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $261,916 | 0.02% | 6,740 | Common | SOLE |
| 693506107 | PPG | PPG INDS INC | $245,824 | 0.02% | 2,300 | Common | SOLE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $243,512 | 0.02% | 1,832 | Common | SOLE |
| 464287465 | EFA | ISHARES TR | $242,825 | 0.02% | 2,500 | Common | SOLE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $237,981 | 0.01% | 1,240 | Common | SOLE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $227,103 | 0.01% | 1,056 | Common | SOLE |
| 464287655 | IWM | ISHARES TR | $212,040 | 0.01% | 855 | Common | SOLE |
| G72800108 | PRTA | PROTHENA CORP PLC | $201,690 | 0.01% | 20,750 | Common | SOLE |
| 46436E569 | XVV | ISHARES TR | $164,887 | 0.01% | 3,350 | Common | SOLE |
| 464287556 | IBB | ISHARES TR | $164,629 | 0.01% | 975 | Common | SOLE |
| 922908637 | VV | VANGUARD INDEX FDS | $149,425 | 0.01% | 500 | Common | SOLE |
| 46436E551 | XJH | ISHARES TR | $136,110 | 0.01% | 3,000 | Common | SOLE |
| 922908751 | VB | VANGUARD INDEX FDS | $104,768 | 0.01% | 400 | Common | SOLE |
| 46436E759 | DMXF | ISHARES TR | $95,444 | 0.01% | 1,265 | Common | SOLE |
| 808524797 | SCHD | SCHWAB STRATEGIC TR | $92,040 | 0.01% | 3,000 | Common | SOLE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $91,352 | 0.01% | 3,691 | Common | SOLE |
| 808524607 | SCHA | SCHWAB STRATEGIC TR | $91,049 | 0.01% | 3,131 | Common | SOLE |
| 922908611 | VBR | VANGUARD INDEX FDS | $86,900 | 0.01% | 400 | Common | SOLE |
| 808524771 | FNDX | SCHWAB STRATEGIC TR | $54,837 | 0.00% | 1,969 | Common | SOLE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $53,803 | 0.00% | 1,847 | Common | SOLE |
| 464287804 | IJR | ISHARES TR | $38,909 | 0.00% | 313 | Common | SOLE |
| 464287671 | IUSG | ISHARES TR | $38,778 | 0.00% | 250 | Common | SOLE |
| 464287663 | IUSV | ISHARES TR | $38,344 | 0.00% | 375 | Common | SOLE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $37,024 | 0.00% | 1,444 | Common | SOLE |
| 808524730 | FNDE | SCHWAB STRATEGIC TR | $1,798 | 0.00% | 47 | Common | SOLE |
| 808524755 | FNDF | SCHWAB STRATEGIC TR | $1,664 | 0.00% | 34 | Common | SOLE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.