Q2 2026 · 13F-HR
MOGY JOEL R INVESTMENT COUNSEL INCholdings as filed
Filed 2026-07-14 · accession 0001398344-26-012120
$1.75B
Reported value
121
Positions
2026-06-30
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 67066G104 | NVDA | NVIDIA CORPORATION | $255.9M | 14.7% | 1,279,041 | Common | SOLE |
| 037833100 | AAPL | APPLE INC | $170.9M | 9.79% | 590,640 | Common | SOLE |
| 02079K107 | GOOG | ALPHABET INC | $115.6M | 6.62% | 327,135 | Common | SOLE |
| 02079K305 | GOOGL | ALPHABET INC | $109.2M | 6.26% | 305,497 | Common | SOLE |
| 594918104 | MSFT | MICROSOFT CORP | $106.8M | 6.12% | 286,312 | Common | SOLE |
| 697435105 | PANW | PALO ALTO NETWORKS INC | $105.0M | 6.02% | 308,019 | Common | SOLE |
| 22160K105 | COST | COSTCO WHOLESALE CORPORATION | $91.3M | 5.23% | 97,596 | Common | SOLE |
| 023135106 | AMZN | AMAZON COM INC | $82.2M | 4.71% | 344,856 | Common | SOLE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $65.0M | 3.73% | 129,970 | Common | SOLE |
| 92826C839 | V | VISA INC | $63.4M | 3.63% | 184,802 | Common | SOLE |
| 30303M102 | META | META PLATFORMS INC | $53.7M | 3.08% | 95,355 | Common | SOLE |
| 532457108 | LLY | ELI LILLY & CO | $47.6M | 2.72% | 39,645 | Common | SOLE |
| 45168D104 | IDXX | IDEXX LABS INC | $45.0M | 2.58% | 85,445 | Common | SOLE |
| 863667101 | SYK | STRYKER CORPORATION | $31.5M | 1.80% | 100,030 | Common | SOLE |
| 79466L302 | CRM | SALESFORCE INC | $29.1M | 1.67% | 185,992 | Common | SOLE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $27.7M | 1.58% | 69,534 | Common | SOLE |
| 67103H107 | ORLY | OREILLY AUTOMOTIVE INC | $23.7M | 1.36% | 256,847 | Common | SOLE |
| 57636Q104 | MA | MASTERCARD INCORPORATED | $20.3M | 1.16% | 39,465 | Common | SOLE |
| 053332102 | AZO | AUTOZONE INC | $19.9M | 1.14% | 6,240 | Common | SOLE |
| 64110L106 | NFLX | NETFLIX INC. | $19.0M | 1.09% | 265,568 | Common | SOLE |
| 68389X105 | ORCL | ORACLE CORP | $18.3M | 1.05% | 124,961 | Common | SOLE |
| 17275R102 | CSCO | CISCO SYS INC | $15.9M | 0.91% | 135,231 | Common | SOLE |
| 461202103 | INTU | INTUIT | $15.7M | 0.90% | 60,028 | Common | SOLE |
| 55354G100 | MSCI | MSCI INC | $15.0M | 0.86% | 26,758 | Common | SOLE |
| 09290D101 | BLK | BLACKROCK INC | $14.7M | 0.84% | 15,331 | Common | SOLE |
| 437076102 | HD | HOME DEPOT INC | $14.0M | 0.80% | 39,678 | Common | SOLE |
| 00287Y109 | ABBV | ABBVIE INC | $10.5M | 0.60% | 41,919 | Common | SOLE |
| 384802104 | GWW | WW GRAINGER INC | $10.3M | 0.59% | 7,568 | Common | SOLE |
| 09857L108 | BKNG | BOOKING HOLDINGS INC | $10.3M | 0.59% | 57,620 | Common | SOLE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $9.2M | 0.53% | 74,157 | Common | SOLE |
| 907818108 | UNP | UNION PAC CORP | $8.5M | 0.49% | 31,238 | Common | SOLE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $7.8M | 0.45% | 30,730 | Common | SOLE |
| 931142103 | WMT | WALMART INC | $6.8M | 0.39% | 59,840 | Common | SOLE |
| 084670108 | BRK/A | BERKSHIRE HATHAWAY INC DEL | $6.7M | 0.39% | 9 | Common | SOLE |
| 855244109 | SBUX | STARBUCKS CORP | $5.4M | 0.31% | 53,011 | Common | SOLE |
| 742718109 | PG | PROCTER & GAMBLE CO | $5.1M | 0.29% | 34,786 | Common | SOLE |
| 002824100 | ABT | ABBOTT LABORATORIES | $5.1M | 0.29% | 55,666 | Common | SOLE |
| 00724F101 | ADBE | ADOBE INC | $4.2M | 0.24% | 20,481 | Common | SOLE |
| 713448108 | PEP | PEPSICO INC | $4.1M | 0.24% | 30,501 | Common | SOLE |
| 30231G102 | XOM | EXXON MOBIL CORP | $4.1M | 0.23% | 29,918 | Common | SOLE |
| 464287200 | IVV | ISHARES TR | $3.9M | 0.22% | 5,229 | Common | SOLE |
| 58933Y105 | MRK | MERCK & CO INC | $3.4M | 0.20% | 26,683 | Common | SOLE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $2.6M | 0.15% | 29,773 | Common | SOLE |
| 74340W103 | PLD | PROLOGIS INC. | $2.5M | 0.15% | 18,804 | Common | SOLE |
| 254687106 | DIS | DISNEY WALT CO | $2.4M | 0.14% | 24,750 | Common | SOLE |
| 922908363 | VOO | VANGUARD INDEX FDS | $2.4M | 0.14% | 3,440 | Common | SOLE |
| 969904101 | WSM | WILLIAMS SONOMA INC | $2.3M | 0.13% | 9,775 | Common | SOLE |
| 922908736 | VUG | VANGUARD INDEX FDS | $2.2M | 0.13% | 25,998 | Common | SOLE |
| 29444U700 | EQIX | EQUINIX INC | $2.2M | 0.13% | 2,148 | Common | SOLE |
| 922908769 | VTI | VANGUARD INDEX FDS | $2.2M | 0.13% | 5,924 | Common | SOLE |
| 718172109 | PM | PHILIP MORRIS INTL INC | $2.2M | 0.12% | 11,975 | Common | SOLE |
| 031162100 | AMGN | AMGEN INC | $2.1M | 0.12% | 5,923 | Common | SOLE |
| 78462F103 | SPY | STATE STR SPDR S&P 500 ETF T | $2.0M | 0.12% | 2,744 | Common | SOLE |
| 882927767 | NATO | THEMES ETF TR | $1.8M | 0.11% | 45,315 | Common | SOLE |
| 92939U106 | WEC | WEC ENERGY GROUP INC | $1.8M | 0.11% | 15,708 | Common | SOLE |
| 922908629 | VO | VANGUARD INDEX FDS | $1.5M | 0.09% | 19,120 | Common | SOLE |
| 46434G764 | EMXC | ISHARES INC | $1.5M | 0.09% | 15,018 | Common | SOLE |
| 580135101 | MCD | MCDONALDS CORP | $1.5M | 0.09% | 5,593 | Common | SOLE |
| 09062X103 | BIIB | BIOGEN INC | $1.4M | 0.08% | 6,260 | Common | SOLE |
| 11135F101 | AVGO | BROADCOM INC | $1.3M | 0.07% | 3,456 | Common | SOLE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.3M | 0.07% | 1,771 | Common | SOLE |
| 74144T108 | TROW | PRICE T ROWE GROUP INC | $1.3M | 0.07% | 11,175 | Common | SOLE |
| 571748102 | MRSH | MARSH & MCLENNAN COS INC | $1.2M | 0.07% | 7,265 | Common | SOLE |
| 149123101 | CAT | CATERPILLAR INC | $1.1M | 0.06% | 1,050 | Common | SOLE |
| 988498101 | YUM | YUM BRANDS INC | $1.1M | 0.06% | 6,580 | Common | SOLE |
| 191216100 | KO | COCA COLA CO | $1.0M | 0.06% | 12,700 | Common | SOLE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $995,083 | 0.06% | 3,040 | Common | SOLE |
| 166764100 | CVX | CHEVRON CORPORATION | $943,672 | 0.05% | 5,693 | Common | SOLE |
| 02209S103 | MO | ALTRIA GROUP INC | $931,753 | 0.05% | 12,950 | Common | SOLE |
| 110122108 | BMY | BRISTOL-MYERS SQUIBB CO | $910,108 | 0.05% | 15,795 | Common | SOLE |
| 464287507 | IJH | ISHARES TR | $896,172 | 0.05% | 11,622 | Common | SOLE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $890,499 | 0.05% | 5,635 | Common | SOLE |
| 922908744 | VTV | VANGUARD INDEX FDS | $880,437 | 0.05% | 4,040 | Common | SOLE |
| 126408103 | CSX | CSX CORP | $855,540 | 0.05% | 18,000 | Common | SOLE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $769,361 | 0.04% | 9,875 | Common | SOLE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $674,904 | 0.04% | 2,400 | Common | SOLE |
| 46435G516 | ESGD | ISHARES TR | $640,506 | 0.04% | 6,230 | Common | SOLE |
| 808513105 | SCHW | SCHWAB CHARLES CORP | $636,427 | 0.04% | 6,897 | Common | SOLE |
| 717081103 | PFE | PFIZER INC | $569,155 | 0.03% | 23,636 | Common | SOLE |
| 31428X106 | FDX | FEDEX CORP | $532,321 | 0.03% | 1,700 | Common | SOLE |
| 46435G326 | IDEV | ISHARES TR | $530,945 | 0.03% | 5,965 | Common | SOLE |
| 00206R102 | T | AT&T INC | $519,777 | 0.03% | 25,110 | Common | SOLE |
| 539830109 | LMT | LOCKHEED MARTIN CORP | $493,484 | 0.03% | 969 | Common | SOLE |
| 808524102 | SCHB | SCHWAB STRATEGIC TR | $474,874 | 0.03% | 16,398 | Common | SOLE |
| 609207105 | MDLZ | MONDELEZ INTL INC | $453,466 | 0.03% | 7,840 | Common | SOLE |
| 921937819 | BIV | VANGUARD BD INDEX FDS | $425,685 | 0.02% | 5,550 | Common | SOLE |
| 828806109 | SPG | SIMON PPTY GROUP INC NEW | $419,344 | 0.02% | 1,875 | Common | SOLE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $349,089 | 0.02% | 1,832 | Common | SOLE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $334,613 | 0.02% | 7,903 | Common | SOLE |
| 46434G863 | ESGE | ISHARES INC | $330,164 | 0.02% | 6,037 | Common | SOLE |
| 842587107 | SO | SOUTHERN CO | $325,414 | 0.02% | 3,400 | Common | SOLE |
| N07059210 | ASML | ASML HLDG NV | $318,310 | 0.02% | 160 | Common | SOLE |
| 911363109 | URI | UNITED RENTALS INC | $308,693 | 0.02% | 272 | Common | SOLE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $298,986 | 0.02% | 6,740 | Common | SOLE |
| 693506107 | PPG | PPG INDS INC | $278,967 | 0.02% | 2,300 | Common | SOLE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $263,835 | 0.02% | 1,240 | Common | SOLE |
| 464287465 | EFA | ISHARES TR | $259,700 | 0.01% | 2,500 | Common | SOLE |
| 464287655 | IWM | ISHARES TR | $256,885 | 0.01% | 855 | Common | SOLE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $249,871 | 0.01% | 1,056 | Common | SOLE |
| 88160R101 | TSLA | TESLA INC | $235,536 | 0.01% | 560 | Common | SOLE |
| G72800108 | PRTA | PROTHENA CORP PLC | $203,142 | 0.01% | 20,750 | Common | SOLE |
| 92204A702 | VGT | VANGUARD WORLD FD | $190,276 | 0.01% | 1,592 | Common | SOLE |
| 464287556 | IBB | ISHARES TR | $185,435 | 0.01% | 975 | Common | SOLE |
| 46436E569 | XVV | ISHARES TR | $180,308 | 0.01% | 3,175 | Common | SOLE |
| 922908637 | VV | VANGUARD INDEX FDS | $171,955 | 0.01% | 500 | Common | SOLE |
| 46436E551 | XJH | ISHARES TR | $156,450 | 0.01% | 3,000 | Common | SOLE |
| 922908751 | VB | VANGUARD INDEX FDS | $121,248 | 0.01% | 400 | Common | SOLE |
| 46436E759 | DMXF | ISHARES TR | $107,019 | 0.01% | 1,265 | Common | SOLE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $102,241 | 0.01% | 3,691 | Common | SOLE |
| 922908611 | VBR | VANGUARD INDEX FDS | $97,196 | 0.01% | 400 | Common | SOLE |
| 808524797 | SCHD | SCHWAB STRATEGIC TR | $95,130 | 0.01% | 3,000 | Common | SOLE |
| 808524607 | SCHA | SCHWAB STRATEGIC TR | $86,640 | 0.00% | 2,398 | Common | SOLE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $62,502 | 0.00% | 1,847 | Common | SOLE |
| 808524771 | FNDX | SCHWAB STRATEGIC TR | $61,236 | 0.00% | 1,969 | Common | SOLE |
| 464287671 | IUSG | ISHARES TR | $47,023 | 0.00% | 250 | Common | SOLE |
| 464287804 | IJR | ISHARES TR | $46,421 | 0.00% | 313 | Common | SOLE |
| 464287663 | IUSV | ISHARES TR | $41,306 | 0.00% | 375 | Common | SOLE |
| 92204A504 | VHT | VANGUARD WORLD FD | $12,259 | 0.00% | 41 | Common | SOLE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $2,060 | 0.00% | 70 | Common | SOLE |
| 808524730 | FNDE | SCHWAB STRATEGIC TR | $1,865 | 0.00% | 47 | Common | SOLE |
| 808524755 | FNDF | SCHWAB STRATEGIC TR | $1,794 | 0.00% | 34 | Common | SOLE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.