Q1 2025 · 13F-HR
Vertex Planning Partners, LLCholdings as filed
Filed 2025-05-14 · accession 0001667731-25-000634
$458.1M
Reported value
180
Positions
2025-03-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78464A854 | SPYM | SPDR SER TR | $61.4M | 13.4% | 933,352 | Common | NONE |
| 46641Q761 | JQUA | J P MORGAN EXCHANGE TRADED F | $35.7M | 7.80% | 632,454 | Common | NONE |
| 97717Y527 | USFR | WISDOMTREE TR | $31.8M | 6.95% | 632,240 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $19.9M | 4.35% | 89,662 | Common | NONE |
| 46654Q724 | HELO | J P MORGAN EXCHANGE TRADED F | $15.1M | 3.29% | 252,234 | Common | NONE |
| 46434V860 | TFLO | ISHARES TR | $14.3M | 3.12% | 282,250 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $12.6M | 2.75% | 156,770 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $12.6M | 2.74% | 22,438 | Common | NONE |
| 09290C848 | BIDD | BLACKROCK ETF TRUST | $12.2M | 2.67% | 473,148 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $10.0M | 2.18% | 107,635 | Common | NONE |
| 46434V803 | HEFA | ISHARES TR | $10.0M | 2.18% | 275,303 | Common | NONE |
| 46654Q732 | JTEK | J P MORGAN EXCHANGE TRADED F | $9.4M | 2.04% | 139,196 | Common | NONE |
| 09290C103 | DYNF | BLACKROCK ETF TRUST | $8.6M | 1.87% | 175,590 | Common | NONE |
| 464288661 | IEI | ISHARES TR | $8.1M | 1.76% | 68,282 | Common | NONE |
| 69344A107 | PULS | PGIM ETF TR | $7.9M | 1.73% | 159,795 | Common | NONE |
| 464288588 | MBB | ISHARES TR | $7.8M | 1.70% | 83,286 | Common | NONE |
| 46434V613 | IUSB | ISHARES TR | $7.6M | 1.67% | 165,590 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $7.3M | 1.60% | 38,556 | Common | NONE |
| 97717W109 | DTD | WISDOMTREE TR | $7.2M | 1.57% | 93,383 | Common | NONE |
| 464288877 | EFV | ISHARES TR | $6.0M | 1.31% | 101,512 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $5.5M | 1.21% | 100,732 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $5.5M | 1.20% | 9,744 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $5.3M | 1.16% | 228,640 | Common | NONE |
| 46434G509 | HEEM | ISHARES INC | $4.9M | 1.06% | 173,713 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $4.2M | 0.92% | 24,647 | Common | NONE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $4.1M | 0.90% | 112,691 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $4.1M | 0.89% | 69,752 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $3.7M | 0.81% | 37,245 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $3.4M | 0.73% | 16,018 | Common | NONE |
| 063671101 | BMO | BANK MONTREAL QUE | $3.1M | 0.67% | 31,959 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $3.0M | 0.64% | 100,043 | Common | NONE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $2.9M | 0.63% | 13,959 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $2.7M | 0.60% | 53,565 | Common | NONE |
| 78464A383 | SPMB | SPDR SER TR | $2.6M | 0.57% | 118,054 | Common | NONE |
| 46641Q654 | JMST | J P MORGAN EXCHANGE TRADED F | $2.6M | 0.57% | 51,008 | Common | NONE |
| 46138E339 | SPMO | INVESCO EXCH TRADED FD TR II | $2.6M | 0.56% | 27,888 | Common | NONE |
| 46137V233 | XLG | INVESCO EXCHANGE TRADED FD T | $2.5M | 0.55% | 54,359 | Common | NONE |
| 46434V878 | ICSH | ISHARES TR | $2.3M | 0.49% | 44,568 | Common | NONE |
| 464287721 | IYW | ISHARES TR | $2.2M | 0.49% | 15,868 | Common | NONE |
| 78463X509 | SPEM | SPDR INDEX SHS FDS | $2.0M | 0.44% | 50,794 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $1.9M | 0.42% | 6,325 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.9M | 0.42% | 4,136 | Common | NONE |
| 98149E303 | GLDM | WORLD GOLD TR | $1.9M | 0.42% | 30,820 | Common | NONE |
| 12572Q105 | CME | CME GROUP INC | $1.8M | 0.40% | 6,941 | Common | NONE |
| 464287689 | IWV | ISHARES TR | $1.8M | 0.40% | 5,790 | Common | NONE |
| 092528603 | BINC | BLACKROCK ETF TRUST II | $1.8M | 0.38% | 33,632 | Common | NONE |
| 464288653 | TLH | ISHARES TR | $1.7M | 0.37% | 16,346 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.7M | 0.37% | 4,463 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $1.5M | 0.33% | 4,028 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $1.5M | 0.32% | 10,868 | Common | NONE |
| 78468R663 | BIL | SPDR SER TR | $1.5M | 0.32% | 15,867 | Common | NONE |
| 46434G103 | IEMG | ISHARES INC | $1.4M | 0.31% | 26,083 | Common | NONE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $1.3M | 0.27% | 7,239 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $1.2M | 0.27% | 6,421 | Common | NONE |
| 46138E214 | IDHQ | INVESCO EXCH TRADED FD TR II | $1.1M | 0.25% | 37,784 | Common | NONE |
| 78464A672 | SPTI | SPDR SER TR | $1.1M | 0.25% | 39,469 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $1.1M | 0.25% | 10,646 | Common | NONE |
| 45409F843 | MMIN | NEW YORK LIFE INVTS ACTIVE E | $1.1M | 0.23% | 45,051 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $1.1M | 0.23% | 10,051 | Common | NONE |
| 949746101 | WMT2 | WELLS FARGO CO NEW | $1.0M | 0.22% | 14,206 | Common | NONE |
| 47103U845 | JAAA | JANUS DETROIT STR TR | $1.0M | 0.22% | 19,959 | Common | NONE |
| 886364801 | SPUS | TIDAL ETF TR | $987,869 | 0.22% | 25,369 | Common | NONE |
| 002824100 | ABT | ABBOTT LABS | $967,416 | 0.21% | 7,293 | Common | NONE |
| 46137V266 | RPG | INVESCO EXCHANGE TRADED FD T | $906,296 | 0.20% | 23,694 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $884,425 | 0.19% | 5,333 | Common | NONE |
| 46436E718 | SGOV | ISHARES TR | $860,225 | 0.19% | 8,545 | Common | NONE |
| 464287150 | ITOT | ISHARES TR | $849,430 | 0.19% | 6,962 | Common | NONE |
| 931142103 | WMT | WALMART INC | $845,857 | 0.18% | 9,635 | Common | NONE |
| 78463V107 | GLD | SPDR GOLD TR | $836,470 | 0.18% | 2,903 | Common | NONE |
| 464286525 | ACWV | ISHARES INC | $827,843 | 0.18% | 7,114 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $807,441 | 0.18% | 7,450 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $800,679 | 0.17% | 9,412 | Common | NONE |
| 055622104 | BP | BP PLC | $795,112 | 0.17% | 23,531 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $794,171 | 0.17% | 2,542 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $767,086 | 0.17% | 7,336 | Common | NONE |
| 78464A805 | SPTM | SPDR SER TR | $757,648 | 0.17% | 11,140 | Common | NONE |
| 69374H881 | COWZ | PACER FDS TR | $752,105 | 0.16% | 13,735 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $681,510 | 0.15% | 3,999 | Common | NONE |
| 09789C812 | XTEN | BONDBLOXX ETF TRUST | $680,853 | 0.15% | 14,620 | Common | NONE |
| 81369Y704 | XLI | SELECT SECTOR SPDR TR | $643,554 | 0.14% | 4,910 | Common | NONE |
| 46429B697 | USMV | ISHARES TR | $641,290 | 0.14% | 6,847 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $626,292 | 0.14% | 4,050 | Common | NONE |
| 464288281 | EMB | ISHARES TR | $616,746 | 0.13% | 6,808 | Common | NONE |
| 72201R866 | MUNI | PIMCO ETF TR | $602,465 | 0.13% | 11,687 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $600,069 | 0.13% | 3,587 | Common | NONE |
| 97717W802 | DTH | WISDOMTREE TR | $596,659 | 0.13% | 14,052 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $594,804 | 0.13% | 1,032 | Common | NONE |
| 46435G219 | IGEB | ISHARES TR | $592,847 | 0.13% | 13,171 | Common | NONE |
| 134429109 | CPB | THE CAMPBELLS COMPANY | $592,054 | 0.13% | 14,831 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $589,221 | 0.13% | 623 | Common | NONE |
| 78468R721 | TFI | SPDR SER TR | $586,045 | 0.13% | 13,003 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $579,651 | 0.13% | 3,710 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $573,887 | 0.13% | 2,088 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $556,586 | 0.12% | 2,269 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $555,635 | 0.12% | 3,706 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $553,121 | 0.12% | 25,051 | Common | NONE |
| 69344A834 | PAAA | PGIM ETF TR | $546,708 | 0.12% | 10,655 | Common | NONE |
| 81369Y209 | XLV | SELECT SECTOR SPDR TR | $540,560 | 0.12% | 3,702 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $537,660 | 0.12% | 13,987 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $521,975 | 0.11% | 632 | Common | NONE |
| 46429B747 | STIP | ISHARES TR | $512,487 | 0.11% | 4,953 | Common | NONE |
| 149123101 | CAT | CATERPILLAR INC | $512,179 | 0.11% | 1,553 | Common | NONE |
| 70202L102 | PSN | PARSONS CORP DEL | $511,278 | 0.11% | 8,635 | Common | NONE |
| 464287887 | IJT | ISHARES TR | $509,787 | 0.11% | 4,095 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $488,255 | 0.11% | 10,764 | Common | NONE |
| 031162100 | AMGN | AMGEN INC | $486,745 | 0.11% | 1,562 | Common | NONE |
| 56035L104 | MAIN | MAIN STR CAP CORP | $485,461 | 0.11% | 8,583 | Common | NONE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $480,707 | 0.10% | 2,478 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $480,241 | 0.10% | 900 | Common | NONE |
| 886364702 | SPSK | TIDAL ETF TR | $472,593 | 0.10% | 26,226 | Common | NONE |
| 97717W505 | DON | WISDOMTREE TR | $469,763 | 0.10% | 9,486 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $463,837 | 0.10% | 1,896 | Common | NONE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $443,762 | 0.10% | 896 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $433,307 | 0.09% | 5,728 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $427,518 | 0.09% | 2,663 | Common | NONE |
| 92204A207 | VDC | VANGUARD WORLD FD | $426,699 | 0.09% | 1,950 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $417,930 | 0.09% | 1,616 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $406,428 | 0.09% | 2,907 | Common | NONE |
| 09260D107 | BX | BLACKSTONE INC | $402,566 | 0.09% | 2,880 | Common | NONE |
| 72201R205 | STPZ | PIMCO ETF TR | $400,018 | 0.09% | 7,405 | Common | NONE |
| 37954Y483 | QYLD | GLOBAL X FDS | $390,015 | 0.09% | 23,452 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $383,074 | 0.08% | 3,221 | Common | NONE |
| 092528108 | SHYM | BLACKROCK ETF TRUST II | $373,126 | 0.08% | 16,459 | Common | NONE |
| 78468R853 | SPSM | SPDR SER TR | $371,485 | 0.08% | 9,114 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $368,970 | 0.08% | 1,582 | Common | NONE |
| 00206R102 | T | AT&T INC | $363,766 | 0.08% | 12,863 | Common | NONE |
| 464287788 | IYF | ISHARES TR | $361,120 | 0.08% | 3,200 | Common | NONE |
| 464287606 | IJK | ISHARES TR | $355,772 | 0.08% | 4,272 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $355,231 | 0.08% | 667 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $351,357 | 0.08% | 1,413 | Common | NONE |
| 92204A504 | VHT | VANGUARD WORLD FD | $343,884 | 0.08% | 1,299 | Common | NONE |
| 46431W838 | MEAR | ISHARES U S ETF TR | $343,109 | 0.07% | 6,829 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $341,935 | 0.07% | 933 | Common | NONE |
| 78464A763 | SDY | SPDR SER TR | $338,657 | 0.07% | 2,496 | Common | NONE |
| 92826C839 | V | VISA INC | $335,390 | 0.07% | 957 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $332,708 | 0.07% | 4,071 | Common | NONE |
| 46429B663 | HDV | ISHARES TR | $324,965 | 0.07% | 2,683 | Common | NONE |
| 58155Q103 | MCK | MCKESSON CORP | $321,689 | 0.07% | 478 | Common | NONE |
| 46138E743 | PXF | INVESCO EXCH TRADED FD TR II | $306,521 | 0.07% | 5,896 | Common | NONE |
| 97717W877 | DEW | WISDOMTREE TR | $306,298 | 0.07% | 5,458 | Common | NONE |
| 921910816 | MGK | VANGUARD WORLD FD | $302,702 | 0.07% | 980 | Common | NONE |
| 191216100 | KO | COCA COLA CO | $295,735 | 0.06% | 4,129 | Common | NONE |
| 233051200 | DBEF | DBX ETF TR | $294,400 | 0.06% | 6,799 | Common | NONE |
| 78464A847 | SPMD | SPDR SER TR | $290,344 | 0.06% | 5,673 | Common | NONE |
| 278865100 | ECL | ECOLAB INC | $290,309 | 0.06% | 1,145 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $289,523 | 0.06% | 563 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $288,872 | 0.06% | 800 | Common | NONE |
| 46137V597 | PRFZ | INVESCO EXCHANGE TRADED FD T | $288,253 | 0.06% | 7,614 | Common | NONE |
| 921932885 | IVOO | VANGUARD ADMIRAL FDS INC | $286,230 | 0.06% | 2,900 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $282,391 | 0.06% | 521 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $280,871 | 0.06% | 1,563 | Common | NONE |
| 45409F827 | MMIT | NEW YORK LIFE INVTS ACTIVE E | $271,700 | 0.06% | 11,335 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $268,602 | 0.06% | 3,789 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $268,223 | 0.06% | 1,602 | Common | NONE |
| 384802104 | GWW | GRAINGER W W INC | $264,343 | 0.06% | 268 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $262,761 | 0.06% | 4,258 | Common | NONE |
| 003263100 | GLTR | ABRDN PRECIOUS METALS BASKET | $250,007 | 0.05% | 1,931 | Common | NONE |
| 94106L109 | WM | WASTE MGMT INC DEL | $247,513 | 0.05% | 1,069 | Common | NONE |
| 053015103 | ADP | AUTOMATIC DATA PROCESSING IN | $246,868 | 0.05% | 808 | Common | NONE |
| 87283Q842 | TGRT | T ROWE PRICE ETF INC | $246,274 | 0.05% | 7,180 | Common | NONE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $245,927 | 0.05% | 1,907 | Common | NONE |
| 19761L607 | MUST | COLUMBIA ETF TR I | $244,016 | 0.05% | 12,119 | Common | NONE |
| 464287812 | IYK | ISHARES TR | $241,048 | 0.05% | 3,368 | Common | NONE |
| 464287697 | IDU | ISHARES TR | $240,950 | 0.05% | 2,376 | Common | NONE |
| 46641Q837 | JPST | J P MORGAN EXCHANGE TRADED F | $238,670 | 0.05% | 4,714 | Common | NONE |
| 293792107 | EPD | ENTERPRISE PRODS PARTNERS L | $236,415 | 0.05% | 6,925 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $234,116 | 0.05% | 447 | Common | NONE |
| 46435G425 | ESGU | ISHARES TR | $233,092 | 0.05% | 1,912 | Common | NONE |
| 20030N101 | CMCSA | COMCAST CORP NEW | $231,105 | 0.05% | 6,263 | Common | NONE |
| 78468R523 | BILS | SPDR SER TR | $229,921 | 0.05% | 2,311 | Common | NONE |
| 02209S103 | MO | ALTRIA GROUP INC | $229,546 | 0.05% | 3,825 | Common | NONE |
| 704326107 | PAYX | PAYCHEX INC | $227,254 | 0.05% | 1,473 | Common | NONE |
| 14149Y108 | CAH | CARDINAL HEALTH INC | $226,230 | 0.05% | 1,642 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $222,524 | 0.05% | 1,115 | Common | NONE |
| 427866108 | HSY | HERSHEY CO | $214,509 | 0.05% | 1,254 | Common | NONE |
| 25434V609 | DFAT | DIMENSIONAL ETF TRUST | $204,364 | 0.04% | 3,969 | Common | NONE |
| 46432F834 | IXUS | ISHARES TR | $203,845 | 0.04% | 2,920 | Common | NONE |
| 97717W307 | DLN | WISDOMTREE TR | $200,793 | 0.04% | 2,530 | Common | NONE |
| 97717W844 | DNL | WISDOMTREE TR | $200,723 | 0.04% | 5,627 | Common | NONE |
| 46436E577 | GOVZUSD | ISHARES TR | $135,143 | 0.03% | 13,159 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.