Q4 2024 · 13F-HR
Vertex Planning Partners, LLCholdings as filed
Filed 2025-02-12 · accession 0001667731-25-000244
$453.3M
Reported value
181
Positions
2024-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78464A854 | SPYM | SPDR SER TR | $63.0M | 13.9% | 913,782 | Common | NONE |
| 46641Q761 | JQUA | J P MORGAN EXCHANGE TRADED F | $35.4M | 7.82% | 618,834 | Common | NONE |
| 97717Y527 | USFR | WISDOMTREE TR | $29.7M | 6.56% | 590,520 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $22.5M | 4.96% | 89,778 | Common | NONE |
| 46654Q724 | HELO | J P MORGAN EXCHANGE TRADED F | $14.8M | 3.26% | 238,146 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $14.0M | 3.09% | 23,917 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $13.5M | 2.97% | 153,233 | Common | NONE |
| 46434V860 | TFLO | ISHARES TR | $11.3M | 2.50% | 224,207 | Common | NONE |
| 09290C848 | BIDD | BLACKROCK ETF TRUST | $11.2M | 2.47% | 453,937 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $10.6M | 2.34% | 104,255 | Common | NONE |
| 46654Q732 | JTEK | J P MORGAN EXCHANGE TRADED F | $10.0M | 2.21% | 132,633 | Common | NONE |
| 09290C103 | DYNF | BLACKROCK ETF TRUST | $8.7M | 1.91% | 168,856 | Common | NONE |
| 46434V803 | HEFA | ISHARES TR | $7.8M | 1.73% | 225,220 | Common | NONE |
| 69344A107 | PULS | PGIM ETF TR | $7.4M | 1.64% | 150,300 | Common | NONE |
| 464288661 | IEI | ISHARES TR | $7.4M | 1.64% | 64,266 | Common | NONE |
| 464288588 | MBB | ISHARES TR | $7.3M | 1.62% | 79,882 | Common | NONE |
| 97717W109 | DTD | WISDOMTREE TR | $6.9M | 1.52% | 91,083 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $5.7M | 1.25% | 9,645 | Common | NONE |
| 78464A649 | SPAB | SPDR SER TR | $5.5M | 1.22% | 221,941 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $5.1M | 1.13% | 225,616 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $5.1M | 1.12% | 26,664 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $4.7M | 1.03% | 157,736 | Common | NONE |
| 46138E743 | PXF | INVESCO EXCH TRADED FD TR II | $4.6M | 1.03% | 97,054 | Common | NONE |
| 97717W844 | DNL | WISDOMTREE TR | $4.5M | 0.99% | 124,609 | Common | NONE |
| 46434G509 | HEEM | ISHARES INC | $4.4M | 0.98% | 164,629 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $4.2M | 0.92% | 75,307 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $4.1M | 0.91% | 66,549 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $3.8M | 0.84% | 21,503 | Common | NONE |
| 063671101 | BMO | BANK MONTREAL QUE | $3.7M | 0.81% | 37,990 | Common | NONE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $3.7M | 0.81% | 107,096 | Common | NONE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $3.4M | 0.76% | 14,733 | Common | NONE |
| 78464A383 | SPMB | SPDR SER TR | $3.0M | 0.67% | 140,335 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $2.8M | 0.62% | 15,941 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $2.8M | 0.61% | 53,875 | Common | NONE |
| 46138E339 | SPMO | INVESCO EXCH TRADED FD TR II | $2.5M | 0.56% | 26,519 | Common | NONE |
| 46641Q654 | JMST | J P MORGAN EXCHANGE TRADED F | $2.5M | 0.54% | 48,525 | Common | NONE |
| 464287721 | IYW | ISHARES TR | $2.4M | 0.52% | 14,777 | Common | NONE |
| 464288877 | EFV | ISHARES TR | $2.3M | 0.51% | 44,029 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $2.2M | 0.48% | 4,289 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $2.2M | 0.48% | 22,402 | Common | NONE |
| 46434V613 | IUSB | ISHARES TR | $2.1M | 0.45% | 45,569 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $2.0M | 0.45% | 6,325 | Common | NONE |
| 464287689 | IWV | ISHARES TR | $2.0M | 0.43% | 5,860 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.9M | 0.42% | 4,501 | Common | NONE |
| 092528603 | BINC | BLACKROCK ETF TRUST II | $1.7M | 0.38% | 33,546 | Common | NONE |
| 78468R663 | BIL | SPDR SER TR | $1.7M | 0.38% | 18,737 | Common | NONE |
| 12572Q105 | CME | CME GROUP INC | $1.6M | 0.35% | 6,878 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $1.5M | 0.34% | 3,748 | Common | NONE |
| 78468R101 | SPTS | SPDR SER TR | $1.5M | 0.33% | 51,913 | Common | NONE |
| 47103U845 | JAAA | JANUS DETROIT STR TR | $1.5M | 0.33% | 29,626 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $1.5M | 0.32% | 11,059 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $1.4M | 0.30% | 6,154 | Common | NONE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $1.3M | 0.29% | 7,452 | Common | NONE |
| 78464A664 | SPTL | SPDR SER TR | $1.2M | 0.26% | 44,855 | Common | NONE |
| 78463X509 | SPEM | SPDR INDEX SHS FDS | $1.2M | 0.26% | 30,575 | Common | NONE |
| 45409F843 | MMIN | NEW YORK LIFE INVTS ACTIVE E | $1.2M | 0.26% | 48,692 | Common | NONE |
| 46436E718 | SGOV | ISHARES TR | $1.1M | 0.25% | 11,345 | Common | NONE |
| 886364801 | SPUS | TIDAL ETF TR | $1.1M | 0.24% | 25,369 | Common | NONE |
| 46138E214 | IDHQ | INVESCO EXCH TRADED FD TR II | $1.1M | 0.24% | 38,108 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $1.1M | 0.24% | 10,013 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $1.0M | 0.23% | 7,732 | Common | NONE |
| 78464A672 | SPTI | SPDR SER TR | $1.0M | 0.22% | 36,222 | Common | NONE |
| 949746101 | WMT2 | WELLS FARGO CO NEW | $1.0M | 0.22% | 14,289 | Common | NONE |
| 46137V266 | RPG | INVESCO EXCHANGE TRADED FD T | $975,716 | 0.22% | 23,648 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $960,845 | 0.21% | 9,109 | Common | NONE |
| 70202L102 | PSN | PARSONS CORP DEL | $934,954 | 0.21% | 10,135 | Common | NONE |
| 464287150 | ITOT | ISHARES TR | $924,903 | 0.20% | 7,191 | Common | NONE |
| 931142103 | WMT | WALMART INC | $892,929 | 0.20% | 9,883 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $872,099 | 0.19% | 7,569 | Common | NONE |
| 97717W802 | DTH | WISDOMTREE TR | $850,264 | 0.19% | 22,506 | Common | NONE |
| 78464A805 | SPTM | SPDR SER TR | $845,460 | 0.19% | 11,836 | Common | NONE |
| 98149E303 | GLDM | WORLD GOLD TR | $801,738 | 0.18% | 15,421 | Common | NONE |
| 002824100 | ABT | ABBOTT LABS | $797,765 | 0.18% | 7,053 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $779,538 | 0.17% | 5,390 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $769,397 | 0.17% | 2,654 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $766,286 | 0.17% | 4,048 | Common | NONE |
| 464286525 | ACWV | ISHARES INC | $762,531 | 0.17% | 6,983 | Common | NONE |
| 69374H881 | COWZ | PACER FDS TR | $733,902 | 0.16% | 12,994 | Common | NONE |
| 46436E858 | IBTG | ISHARES TR | $721,275 | 0.16% | 31,621 | Common | NONE |
| 46434G103 | IEMG | ISHARES INC | $715,634 | 0.16% | 13,704 | Common | NONE |
| 055622104 | BP | BP PLC | $695,576 | 0.15% | 23,531 | Common | NONE |
| 78463V107 | GLD | SPDR GOLD TR | $677,238 | 0.15% | 2,797 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $668,147 | 0.15% | 11,484 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $664,397 | 0.15% | 3,963 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $663,348 | 0.15% | 3,483 | Common | NONE |
| 81369Y704 | XLI | SELECT SECTOR SPDR TR | $653,134 | 0.14% | 4,957 | Common | NONE |
| 78463X855 | GII | SPDR INDEX SHS FDS | $651,217 | 0.14% | 11,006 | Common | NONE |
| 46429B697 | USMV | ISHARES TR | $633,783 | 0.14% | 7,138 | Common | NONE |
| 134429109 | CPB | THE CAMPBELLS COMPANY | $621,122 | 0.14% | 14,831 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $614,790 | 0.14% | 6,955 | Common | NONE |
| 78468R721 | TFI | SPDR SER TR | $593,197 | 0.13% | 13,003 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $592,536 | 0.13% | 1,012 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $588,688 | 0.13% | 3,871 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $580,659 | 0.13% | 25,050 | Common | NONE |
| 149123101 | CAT | CATERPILLAR INC | $570,621 | 0.13% | 1,573 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $569,920 | 0.13% | 622 | Common | NONE |
| 464287887 | IJT | ISHARES TR | $568,863 | 0.13% | 4,202 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $557,565 | 0.12% | 2,326 | Common | NONE |
| 69344A834 | PAAA | PGIM ETF TR | $540,570 | 0.12% | 10,558 | Common | NONE |
| 78468R853 | SPSM | SPDR SER TR | $531,243 | 0.12% | 11,826 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $530,582 | 0.12% | 3,184 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $513,747 | 0.11% | 3,547 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $512,738 | 0.11% | 900 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $510,799 | 0.11% | 2,013 | Common | NONE |
| 56035L104 | MAIN | MAIN STR CAP CORP | $502,799 | 0.11% | 8,583 | Common | NONE |
| 09260D107 | BX | BLACKSTONE INC | $499,673 | 0.11% | 2,898 | Common | NONE |
| 46429B747 | STIP | ISHARES TR | $498,272 | 0.11% | 4,953 | Common | NONE |
| 81369Y209 | XLV | SELECT SECTOR SPDR TR | $493,604 | 0.11% | 3,588 | Common | NONE |
| 97717W505 | DON | WISDOMTREE TR | $485,744 | 0.11% | 9,530 | Common | NONE |
| 72201R866 | MUNI | PIMCO ETF TR | $485,227 | 0.11% | 9,380 | Common | NONE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $483,504 | 0.11% | 2,469 | Common | NONE |
| 886364702 | SPSK | TIDAL ETF TR | $467,610 | 0.10% | 26,226 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $462,031 | 0.10% | 11,411 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $460,884 | 0.10% | 597 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $455,482 | 0.10% | 1,572 | Common | NONE |
| 46435G219 | IGEB | ISHARES TR | $447,246 | 0.10% | 10,082 | Common | NONE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $444,188 | 0.10% | 851 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $436,296 | 0.10% | 2,697 | Common | NONE |
| 72201R205 | STPZ | PIMCO ETF TR | $432,619 | 0.10% | 8,272 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $429,053 | 0.09% | 10,729 | Common | NONE |
| 37954Y483 | QYLD | GLOBAL X FDS | $420,136 | 0.09% | 23,059 | Common | NONE |
| 031162100 | AMGN | AMGEN INC | $415,807 | 0.09% | 1,595 | Common | NONE |
| 92204A207 | VDC | VANGUARD WORLD FD | $412,191 | 0.09% | 1,950 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $412,043 | 0.09% | 1,560 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $400,845 | 0.09% | 4,590 | Common | NONE |
| 464287606 | IJK | ISHARES TR | $388,453 | 0.09% | 4,272 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $385,550 | 0.09% | 1,663 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $379,578 | 0.08% | 1,538 | Common | NONE |
| 46435U713 | IFRA | ISHARES TR | $377,169 | 0.08% | 8,148 | Common | NONE |
| 092528108 | SHYM | BLACKROCK ETF TRUST II | $373,935 | 0.08% | 16,502 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $372,821 | 0.08% | 5,305 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $362,150 | 0.08% | 931 | Common | NONE |
| 464287788 | IYF | ISHARES TR | $353,856 | 0.08% | 3,200 | Common | NONE |
| 78470P309 | EMTL | SSGA ACTIVE TR | $352,830 | 0.08% | 8,380 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $346,906 | 0.08% | 859 | Common | NONE |
| 921910816 | MGK | VANGUARD WORLD FD | $339,451 | 0.07% | 988 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $338,205 | 0.07% | 3,144 | Common | NONE |
| 78464A763 | SDY | SPDR SER TR | $336,327 | 0.07% | 2,546 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $335,796 | 0.07% | 836 | Common | NONE |
| 92204A504 | VHT | VANGUARD WORLD FD | $330,692 | 0.07% | 1,304 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $323,648 | 0.07% | 521 | Common | NONE |
| 46137V597 | PRFZ | INVESCO EXCHANGE TRADED FD T | $320,173 | 0.07% | 7,695 | Common | NONE |
| 78464A847 | SPMD | SPDR SER TR | $310,967 | 0.07% | 5,686 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $308,324 | 0.07% | 4,078 | Common | NONE |
| 46429B663 | HDV | ISHARES TR | $306,582 | 0.07% | 2,731 | Common | NONE |
| 921932885 | IVOO | VANGUARD ADMIRAL FDS INC | $305,950 | 0.07% | 2,900 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $299,628 | 0.07% | 1,363 | Common | NONE |
| 00206R102 | T | AT&T INC | $290,372 | 0.06% | 12,752 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $286,903 | 0.06% | 4,002 | Common | NONE |
| 97717W877 | DEW | WISDOMTREE TR | $285,561 | 0.06% | 5,458 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $282,393 | 0.06% | 623 | Common | NONE |
| 58155Q103 | MCK | MCKESSON CORP | $271,847 | 0.06% | 477 | Common | NONE |
| 46435G425 | ESGU | ISHARES TR | $269,105 | 0.06% | 2,089 | Common | NONE |
| 384802104 | GWW | GRAINGER W W INC | $267,729 | 0.06% | 254 | Common | NONE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $267,393 | 0.06% | 2,096 | Common | NONE |
| 278865100 | ECL | ECOLAB INC | $267,386 | 0.06% | 1,141 | Common | NONE |
| 78464A359 | CWB | SPDR SER TR | $257,777 | 0.06% | 3,309 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $255,961 | 0.06% | 1,158 | Common | NONE |
| 78468R523 | BILS | SPDR SER TR | $255,212 | 0.06% | 2,574 | Common | NONE |
| 053015103 | ADP | AUTOMATIC DATA PROCESSING IN | $254,968 | 0.06% | 871 | Common | NONE |
| 92826C839 | V | VISA INC | $251,884 | 0.06% | 797 | Common | NONE |
| 45409F827 | MMIT | NEW YORK LIFE INVTS ACTIVE E | $251,073 | 0.06% | 10,457 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $250,701 | 0.06% | 1,337 | Common | NONE |
| 19761L607 | MUST | COLUMBIA ETF TR I | $245,324 | 0.05% | 12,079 | Common | NONE |
| 191216100 | KO | COCA COLA CO | $244,073 | 0.05% | 3,920 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $243,312 | 0.05% | 4,110 | Common | NONE |
| 46641Q837 | JPST | J P MORGAN EXCHANGE TRADED F | $237,444 | 0.05% | 4,714 | Common | NONE |
| 911312106 | UPS | UNITED PARCEL SERVICE INC | $234,294 | 0.05% | 1,858 | Common | NONE |
| 20030N101 | CMCSA | COMCAST CORP NEW | $232,836 | 0.05% | 6,204 | Common | NONE |
| 09290C509 | LCTU | BLACKROCK ETF TRUST | $232,630 | 0.05% | 3,632 | Common | NONE |
| 464287697 | IDU | ISHARES TR | $228,122 | 0.05% | 2,371 | Common | NONE |
| 464287812 | IYK | ISHARES TR | $225,236 | 0.05% | 3,434 | Common | NONE |
| 427866108 | HSY | HERSHEY CO | $220,737 | 0.05% | 1,303 | Common | NONE |
| 92204A603 | VIS | VANGUARD WORLD FD | $220,048 | 0.05% | 865 | Common | NONE |
| 902973304 | USB | US BANCORP DEL | $219,779 | 0.05% | 4,595 | Common | NONE |
| 293792107 | EPD | ENTERPRISE PRODS PARTNERS L | $217,164 | 0.05% | 6,925 | Common | NONE |
| 169656105 | CMG | CHIPOTLE MEXICAN GRILL INC | $215,452 | 0.05% | 3,573 | Common | NONE |
| 94106L109 | WM | WASTE MGMT INC DEL | $212,510 | 0.05% | 1,053 | Common | NONE |
| 704326107 | PAYX | PAYCHEX INC | $210,470 | 0.05% | 1,501 | Common | NONE |
| 003263100 | GLTR | ABRDN PRECIOUS METALS BASKET | $208,181 | 0.05% | 1,896 | Common | NONE |
| 02209S103 | MO | ALTRIA GROUP INC | $200,506 | 0.04% | 3,835 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.