Q2 2025 · 13F-HR
Brand Asset Management Group, Inc.holdings as filed
Filed 2025-07-09 · accession 0001748766-25-000005
$267.8M
Reported value
92
Positions
2025-06-30
Period end
The Brief · Brand Asset Management Group, Inc. · Q2 2025
AI · grounded in 13F
Brand Asset Management Group, Inc. established a new position in IEMG valued at $31.4M. The fund also initiated new stakes in IJH for $25.8M and VO for $15.2M. Additional new positions include VONG at $14.6M, SCZ at $12.9M, and IWF at $12.9M.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 46434G103 | IEMG | ISHARES INC | $31.4M | 11.7% | 522,550 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $25.8M | 9.64% | 416,205 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $15.2M | 5.66% | 54,166 | Common | NONE |
| 92206C680 | VONG | VANGUARD SCOTTSDALE FDS | $14.6M | 5.47% | 134,155 | Common | NONE |
| 464288273 | SCZ | ISHARES TR | $12.9M | 4.83% | 177,974 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $12.9M | 4.80% | 30,293 | Common | NONE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $11.6M | 4.32% | 523,727 | Common | NONE |
| 25434V773 | DFIS | DIMENSIONAL ETF TRUST | $10.6M | 3.95% | 354,233 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $9.3M | 3.49% | 382,262 | Common | NONE |
| 92206C714 | VONV | VANGUARD SCOTTSDALE FDS | $9.2M | 3.44% | 108,141 | Common | NONE |
| 808524706 | SCHE | SCHWAB STRATEGIC TR | $8.8M | 3.27% | 290,844 | Common | NONE |
| 808524508 | SCHM | SCHWAB STRATEGIC TR | $7.7M | 2.88% | 275,225 | Common | NONE |
| 808524888 | SCHC | SCHWAB STRATEGIC TR | $7.5M | 2.80% | 175,977 | Common | NONE |
| 464287598 | IWD | ISHARES TR | $5.6M | 2.10% | 28,923 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $5.6M | 2.08% | 8,967 | Common | NONE |
| 808524409 | SCHV | SCHWAB STRATEGIC TR | $5.5M | 2.05% | 198,264 | Common | NONE |
| 808524607 | SCHA | SCHWAB STRATEGIC TR | $5.5M | 2.05% | 216,428 | Common | NONE |
| 922908751 | VB | VANGUARD INDEX FDS | $4.4M | 1.65% | 18,647 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $4.3M | 1.61% | 31,642 | Common | NONE |
| 464287127 | ILCB | ISHARES TR | $3.7M | 1.40% | 43,555 | Common | NONE |
| 464287119 | ILCG | ISHARES TR | $3.5M | 1.31% | 36,164 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $3.2M | 1.20% | 109,942 | Common | NONE |
| 921910873 | MGC | VANGUARD WORLD FD | $3.1M | 1.14% | 13,565 | Common | NONE |
| 464288208 | IMCB | ISHARES TR | $2.9M | 1.08% | 36,400 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $2.5M | 0.93% | 7,331 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $2.4M | 0.90% | 15,247 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $2.0M | 0.76% | 9,940 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $2.0M | 0.74% | 3,223 | Common | NONE |
| 922042858 | VWO | VANGUARD INTL EQUITY INDEX F | $1.9M | 0.69% | 37,419 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.6M | 0.60% | 3,242 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $1.6M | 0.58% | 7,192 | Common | NONE |
| 464288505 | ISCB | ISHARES TR | $1.4M | 0.54% | 24,850 | Common | NONE |
| 922042742 | VT | VANGUARD INTL EQUITY INDEX F | $1.3M | 0.49% | 10,206 | Common | NONE |
| 464288109 | ILCV | ISHARES TR | $1.3M | 0.47% | 15,233 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $1.1M | 0.42% | 1,996 | Common | NONE |
| 46138G649 | QQQM | INVESCO EXCH TRADED FD TR II | $999,013 | 0.37% | 4,399 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $962,570 | 0.36% | 4,936 | Common | NONE |
| 78463X749 | RWO | SPDR INDEX SHS FDS | $959,288 | 0.36% | 21,733 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $838,325 | 0.31% | 2,687 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $778,124 | 0.29% | 13,649 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $748,687 | 0.28% | 21,904 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $712,285 | 0.27% | 1,466 | Common | NONE |
| 78463X871 | GWX | SPDR INDEX SHS FDS | $682,588 | 0.25% | 18,359 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $666,684 | 0.25% | 7,249 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $625,544 | 0.23% | 2,158 | Common | NONE |
| 464287234 | EEM | ISHARES TR | $604,617 | 0.23% | 12,534 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $601,506 | 0.22% | 6,729 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $578,893 | 0.22% | 3,634 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $574,097 | 0.21% | 1,310 | Common | NONE |
| 46138E222 | IDMO | INVESCO EXCH TRADED FD TR II | $563,000 | 0.21% | 10,988 | Common | NONE |
| 464288869 | IWC | ISHARES TR | $525,449 | 0.20% | 4,116 | Common | NONE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $519,794 | 0.19% | 6,605 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $510,792 | 0.19% | 21,979 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $475,522 | 0.18% | 1,613 | Common | NONE |
| 46138E339 | SPMO | INVESCO EXCH TRADED FD TR II | $454,424 | 0.17% | 4,040 | Common | NONE |
| 25434V807 | DFIV | DIMENSIONAL ETF TRUST | $446,275 | 0.17% | 10,420 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $433,874 | 0.16% | 1,574 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $428,774 | 0.16% | 5,823 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $390,872 | 0.15% | 690 | Common | NONE |
| 37954Y574 | AUSF | GLOBAL X FDS | $387,721 | 0.14% | 8,674 | Common | NONE |
| 464288257 | ACWI | ISHARES TR | $362,318 | 0.14% | 2,817 | Common | NONE |
| 808524862 | SCHO | SCHWAB STRATEGIC TR | $353,005 | 0.13% | 14,479 | Common | NONE |
| 023608102 | AEE | AMEREN CORP | $340,666 | 0.13% | 3,547 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $334,294 | 0.12% | 606 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $333,254 | 0.12% | 1,519 | Common | NONE |
| 92189F676 | SMH | VANECK ETF TRUST | $326,569 | 0.12% | 1,171 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $321,603 | 0.12% | 2,921 | Common | NONE |
| 22788C105 | CRWD | CROWDSTRIKE HLDGS INC | $314,505 | 0.12% | 618 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $295,110 | 0.11% | 2,235 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $293,888 | 0.11% | 398 | Common | NONE |
| 464288307 | IMCG | ISHARES TR | $290,674 | 0.11% | 3,623 | Common | NONE |
| 464288281 | EMB | ISHARES TR | $282,824 | 0.11% | 3,054 | Common | NONE |
| 902973304 | USB | US BANCORP DEL | $280,892 | 0.10% | 6,208 | Common | NONE |
| 922907746 | VTEB | VANGUARD MUN BD FDS | $275,843 | 0.10% | 5,626 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $275,193 | 0.10% | 2,518 | Common | NONE |
| 172573107 | CRCL | CIRCLE INTERNET GROUP INC | $271,935 | 0.10% | 1,500 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $261,460 | 0.10% | 3,132 | Common | NONE |
| 92206C664 | VTWO | VANGUARD SCOTTSDALE FDS | $256,253 | 0.10% | 2,938 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $248,091 | 0.09% | 3,574 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $245,168 | 0.09% | 5,666 | Common | NONE |
| 81369Y308 | XLP | SELECT SECTOR SPDR TR | $242,910 | 0.09% | 3,000 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $242,317 | 0.09% | 1,375 | Common | NONE |
| 78467X109 | DIA | SPDR DOW JONES INDL AVERAGE | $239,273 | 0.09% | 543 | Common | NONE |
| 931142103 | WMT | WALMART INC | $230,797 | 0.09% | 2,360 | Common | NONE |
| 746729300 | PVAL | PUTNAM ETF TRUST | $228,043 | 0.09% | 5,668 | Common | NONE |
| 808524847 | SCHH | SCHWAB STRATEGIC TR | $217,716 | 0.08% | 10,289 | Common | NONE |
| 922042775 | VEU | VANGUARD INTL EQUITY INDEX F | $215,715 | 0.08% | 3,209 | Common | NONE |
| 922042718 | VSS | VANGUARD INTL EQUITY INDEX F | $214,084 | 0.08% | 1,593 | Common | NONE |
| 808524102 | SCHB | SCHWAB STRATEGIC TR | $213,891 | 0.08% | 8,976 | Common | NONE |
| 922020805 | VTIP | VANGUARD MALVERN FDS | $204,851 | 0.08% | 4,075 | Common | NONE |
| 46438F101 | IBIT | ISHARES BITCOIN TRUST ETF | $201,565 | 0.08% | 3,293 | Common | NONE |
| 88688T100 | TLRYEUR | TILRAY BRANDS INC | $11,366 | 0.00% | 27,426 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.