Q3 2025 · 13F-HR
Brand Asset Management Group, Inc.holdings as filed
Filed 2025-11-12 · accession 0001765380-25-000474
$355.5M
Reported value
165
Positions
2025-09-30
Period end
The Brief · Brand Asset Management Group, Inc. · Q3 2025
AI · grounded in 13F
Brand Asset Management Group, Inc. established a new position in IEMG valued at $34.0M. The fund also initiated new stakes in IJH for $27.9M and VO for $15.7M. Additional new positions include VONG at $15.5M, IWF at $13.9M, and SCHF at $13.7M. Total assets under management stand at $355.5M across 165 positions.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 46434G103 | IEMG | ISHARES INC | $34.0M | 9.57% | 516,036 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $27.9M | 7.85% | 427,692 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $15.7M | 4.42% | 53,438 | Common | NONE |
| 92206C680 | VONG | VANGUARD SCOTTSDALE FDS | $15.5M | 4.37% | 128,951 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $13.9M | 3.92% | 29,771 | Common | NONE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $13.7M | 3.85% | 587,910 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $12.6M | 3.55% | 478,476 | Common | NONE |
| 25434V773 | DFIS | DIMENSIONAL ETF TRUST | $12.6M | 3.54% | 398,014 | Common | NONE |
| 464288273 | SCZ | ISHARES TR | $11.8M | 3.33% | 154,236 | Common | NONE |
| 808524508 | SCHM | SCHWAB STRATEGIC TR | $11.3M | 3.18% | 380,793 | Common | NONE |
| 808524706 | SCHE | SCHWAB STRATEGIC TR | $11.2M | 3.14% | 334,392 | Common | NONE |
| 92206C714 | VONV | VANGUARD SCOTTSDALE FDS | $10.0M | 2.82% | 111,978 | Common | NONE |
| 808524607 | SCHA | SCHWAB STRATEGIC TR | $9.1M | 2.57% | 327,785 | Common | NONE |
| 808524888 | SCHC | SCHWAB STRATEGIC TR | $8.3M | 2.33% | 182,236 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $7.6M | 2.13% | 11,333 | Common | NONE |
| 808524409 | SCHV | SCHWAB STRATEGIC TR | $6.3M | 1.77% | 215,995 | Common | NONE |
| 464287598 | IWD | ISHARES TR | $5.8M | 1.64% | 28,708 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $5.7M | 1.60% | 31,181 | Common | NONE |
| 922908751 | VB | VANGUARD INDEX FDS | $4.9M | 1.37% | 19,138 | Common | NONE |
| 464287127 | ILCB | ISHARES TR | $4.0M | 1.11% | 42,840 | Common | NONE |
| 921937827 | BSV | VANGUARD BD INDEX FDS | $3.7M | 1.04% | 46,826 | Common | NONE |
| 464287119 | ILCG | ISHARES TR | $3.6M | 1.02% | 34,888 | Common | NONE |
| 808524847 | SCHH | SCHWAB STRATEGIC TR | $3.5M | 0.98% | 162,024 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $3.4M | 0.95% | 105,872 | Common | NONE |
| 921910873 | MGC | VANGUARD WORLD FD | $3.3M | 0.93% | 13,563 | Common | NONE |
| 464288208 | IMCB | ISHARES TR | $3.1M | 0.86% | 36,758 | Common | NONE |
| 922042858 | VWO | VANGUARD INTL EQUITY INDEX F | $3.0M | 0.83% | 54,711 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $2.7M | 0.75% | 7,291 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $2.5M | 0.71% | 9,968 | Common | NONE |
| 808524862 | SCHO | SCHWAB STRATEGIC TR | $2.5M | 0.70% | 101,303 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $2.2M | 0.61% | 3,251 | Common | NONE |
| 46434V407 | SHYG | ISHARES TR | $2.2M | 0.61% | 49,764 | Common | NONE |
| 808524714 | SCHJ | SCHWAB STRATEGIC TR | $2.1M | 0.59% | 84,118 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $2.1M | 0.58% | 4,644 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.8M | 0.50% | 2,946 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $1.7M | 0.49% | 7,192 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $1.7M | 0.48% | 8,190 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.7M | 0.48% | 3,273 | Common | NONE |
| 808524755 | FNDF | SCHWAB STRATEGIC TR | $1.6M | 0.46% | 37,744 | Common | NONE |
| 464288505 | ISCB | ISHARES TR | $1.5M | 0.43% | 24,255 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $1.5M | 0.42% | 24,673 | Common | NONE |
| 808524771 | FNDX | SCHWAB STRATEGIC TR | $1.4M | 0.41% | 54,917 | Common | NONE |
| 46429B747 | STIP | ISHARES TR | $1.4M | 0.40% | 13,789 | Common | NONE |
| 922042742 | VT | VANGUARD INTL EQUITY INDEX F | $1.4M | 0.39% | 10,004 | Common | NONE |
| 464288109 | ILCV | ISHARES TR | $1.4M | 0.39% | 15,233 | Common | NONE |
| 46429B655 | FLOT | ISHARES TR | $1.3M | 0.37% | 25,492 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $1.3M | 0.36% | 6,938 | Common | NONE |
| 46435G409 | IVLU | ISHARES TR | $1.3M | 0.36% | 36,412 | Common | NONE |
| 594972408 | MSTR | STRATEGY INC | $1.3M | 0.36% | 3,924 | Common | NONE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $1.2M | 0.33% | 27,483 | Common | NONE |
| 78463X749 | RWO | SPDR INDEX SHS FDS | $1.2M | 0.32% | 25,237 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $1.1M | 0.31% | 1,827 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $1.1M | 0.31% | 2,301 | Common | NONE |
| 46138G649 | QQQM | INVESCO EXCH TRADED FD TR II | $1.1M | 0.30% | 4,297 | Common | NONE |
| 808524730 | FNDE | SCHWAB STRATEGIC TR | $1.0M | 0.29% | 28,373 | Common | NONE |
| 808524748 | FNDC | SCHWAB STRATEGIC TR | $930,345 | 0.26% | 20,902 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $926,302 | 0.26% | 2,683 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $921,353 | 0.26% | 25,361 | Common | NONE |
| 78464A847 | SPMD | SPDR SERIES TRUST | $903,088 | 0.25% | 15,791 | Common | NONE |
| 808524763 | FNDA | SCHWAB STRATEGIC TR | $898,885 | 0.25% | 28,847 | Common | NONE |
| 808524797 | SCHD | SCHWAB STRATEGIC TR | $860,398 | 0.24% | 31,516 | Common | NONE |
| 464288406 | IMCV | ISHARES TR | $807,764 | 0.23% | 10,053 | Common | NONE |
| 025072372 | AVES | AMERICAN CENTY ETF TR | $788,322 | 0.22% | 13,741 | Common | NONE |
| 381430438 | GSEW | GOLDMAN SACHS ETF TR | $782,221 | 0.22% | 9,198 | Common | NONE |
| 46435G672 | IAGG | ISHARES TR | $778,235 | 0.22% | 15,191 | Common | NONE |
| 464288125 | ISHG | ISHARES TR | $728,510 | 0.20% | 9,563 | Common | NONE |
| 78463X871 | GWX | SPDR INDEX SHS FDS | $719,182 | 0.20% | 17,899 | Common | NONE |
| 808524870 | SCHP | SCHWAB STRATEGIC TR | $710,187 | 0.20% | 26,352 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $699,952 | 0.20% | 7,250 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $695,742 | 0.20% | 1,384 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $691,648 | 0.19% | 2,193 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $675,719 | 0.19% | 7,237 | Common | NONE |
| 464287234 | EEM | ISHARES TR | $669,289 | 0.19% | 12,534 | Common | NONE |
| 46434V878 | ICSH | ISHARES TR | $661,831 | 0.19% | 13,041 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $650,253 | 0.18% | 1,971 | Common | NONE |
| 46436F103 | IAUM | ISHARES GOLD TR | $628,320 | 0.18% | 16,320 | Common | NONE |
| 464288869 | IWC | ISHARES TR | $613,655 | 0.17% | 4,116 | Common | NONE |
| 97717W588 | EPS | WISDOMTREE TR | $600,192 | 0.17% | 8,706 | Common | NONE |
| 78464A508 | SPYV | SPDR SERIES TRUST | $589,708 | 0.17% | 10,658 | Common | NONE |
| 27828N102 | XETYX | EATON VANCE TAX-MANAGED DIVE | $582,879 | 0.16% | 36,659 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $555,987 | 0.16% | 3,619 | Common | NONE |
| 46138E339 | SPMO | INVESCO EXCH TRADED FD TR II | $545,447 | 0.15% | 4,506 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $542,843 | 0.15% | 2,233 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $538,291 | 0.15% | 4,459 | Common | NONE |
| 46138E222 | IDMO | INVESCO EXCH TRADED FD TR II | $535,884 | 0.15% | 9,926 | Common | NONE |
| 33739P855 | FPEI | FIRST TR EXCH TRADED FD III | $521,368 | 0.15% | 26,958 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $487,022 | 0.14% | 663 | Common | NONE |
| 003263100 | GLTR | ABRDN PRECIOUS METALS BASKET | $483,114 | 0.14% | 2,920 | Common | NONE |
| 25434V807 | DFIV | DIMENSIONAL ETF TRUST | $481,028 | 0.14% | 10,430 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $469,209 | 0.13% | 2,516 | Common | NONE |
| 023608102 | AEE | AMEREN CORP | $467,740 | 0.13% | 4,481 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $466,168 | 0.13% | 1,652 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $458,074 | 0.13% | 6,159 | Common | NONE |
| 09174C104 | BITB | BITWISE BITCOIN ETF TR | $457,317 | 0.13% | 7,350 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $437,719 | 0.12% | 6,484 | Common | NONE |
| 92206C409 | VCSH | VANGUARD SCOTTSDALE FDS | $427,626 | 0.12% | 5,350 | Common | NONE |
| 92189F676 | SMH | VANECK ETF TRUST | $426,227 | 0.12% | 1,306 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $417,818 | 0.12% | 701 | Common | NONE |
| 233051846 | HAUZ | DBX ETF TR | $417,259 | 0.12% | 17,718 | Common | NONE |
| 922907746 | VTEB | VANGUARD MUN BD FDS | $384,438 | 0.11% | 7,678 | Common | NONE |
| 464288257 | ACWI | ISHARES TR | $382,013 | 0.11% | 2,763 | Common | NONE |
| 38964R203 | ETH | GRAYSCALE ETHEREUM MINI TR E | $374,013 | 0.11% | 9,546 | Common | NONE |
| 37954Y574 | AUSF | GLOBAL X FDS | $368,163 | 0.10% | 7,916 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $347,360 | 0.10% | 1,582 | Common | NONE |
| 922908553 | VNQ | VANGUARD INDEX FDS | $342,186 | 0.10% | 3,743 | Common | NONE |
| 78468R200 | FLRN | SPDR SERIES TRUST | $329,001 | 0.09% | 10,661 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $324,545 | 0.09% | 1,859 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $320,063 | 0.09% | 2,279 | Common | NONE |
| 22788C105 | CRWD | CROWDSTRIKE HLDGS INC | $314,094 | 0.09% | 641 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $313,326 | 0.09% | 13,350 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $306,582 | 0.09% | 2,580 | Common | NONE |
| G87110105 | FTI | TECHNIPFMC PLC | $305,856 | 0.09% | 7,753 | Common | NONE |
| 576323109 | MTZ | MASTEC INC | $303,893 | 0.09% | 1,428 | Common | NONE |
| G3265R107 | APTV | APTIV PLC | $295,994 | 0.08% | 3,433 | Common | NONE |
| 665859104 | NTRS | NORTHERN TR CORP | $295,582 | 0.08% | 2,196 | Common | NONE |
| 902973304 | USB | US BANCORP DEL | $295,033 | 0.08% | 6,105 | Common | NONE |
| 464288307 | IMCG | ISHARES TR | $294,519 | 0.08% | 3,560 | Common | NONE |
| 29084Q100 | EME | EMCOR GROUP INC | $290,345 | 0.08% | 447 | Common | NONE |
| 278642103 | EBAY | EBAY INC. | $286,766 | 0.08% | 3,153 | Common | NONE |
| 92206C664 | VTWO | VANGUARD SCOTTSDALE FDS | $280,353 | 0.08% | 2,866 | Common | NONE |
| 55087P104 | LYFT | LYFT INC | $278,647 | 0.08% | 12,660 | Common | NONE |
| 35137L105 | FOXA | FOX CORP | $276,960 | 0.08% | 4,392 | Common | NONE |
| 231561101 | CW | CURTISS WRIGHT CORP | $274,728 | 0.08% | 506 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $273,455 | 0.08% | 3,132 | Common | NONE |
| 172755100 | CRUS | CIRRUS LOGIC INC | $271,755 | 0.08% | 2,169 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $265,302 | 0.07% | 3,878 | Common | NONE |
| 03743Q108 | APA | APA CORPORATION | $258,752 | 0.07% | 10,657 | Common | NONE |
| 512807306 | LRCX | LAM RESEARCH CORP | $258,695 | 0.07% | 1,932 | Common | NONE |
| 464288281 | EMB | ISHARES TR | $256,477 | 0.07% | 2,694 | Common | NONE |
| 681919106 | OMC | OMNICOM GROUP INC | $252,988 | 0.07% | 3,103 | Common | NONE |
| 65473P105 | NI | NISOURCE INC | $250,404 | 0.07% | 5,783 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $249,930 | 0.07% | 3,311 | Common | NONE |
| 525327102 | LDOS | LEIDOS HOLDINGS INC | $248,861 | 0.07% | 1,317 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $248,714 | 0.07% | 5,659 | Common | NONE |
| 46434V613 | IUSB | ISHARES TR | $247,937 | 0.07% | 5,308 | Common | NONE |
| 75524B104 | RBC | RBC BEARINGS INC | $245,883 | 0.07% | 630 | Common | NONE |
| 931142103 | WMT | WALMART INC | $243,260 | 0.07% | 2,360 | Common | NONE |
| 746729300 | PVAL | PUTNAM ETF TRUST | $242,630 | 0.07% | 5,680 | Common | NONE |
| G491BT108 | IVZ | INVESCO LTD | $242,293 | 0.07% | 10,562 | Common | NONE |
| 06417N103 | OZK | BANK OZK LITTLE ROCK ARK | $241,901 | 0.07% | 4,745 | Common | NONE |
| 29261A100 | EHC | ENCOMPASS HEALTH CORP | $241,720 | 0.07% | 1,903 | Common | NONE |
| 78467X109 | DIA | SPDR DOW JONES INDL AVERAGE | $241,145 | 0.07% | 520 | Common | NONE |
| 315616102 | FFIV | F5 INC | $238,515 | 0.07% | 738 | Common | NONE |
| 87165B103 | SYF | SYNCHRONY FINANCIAL | $237,521 | 0.07% | 3,343 | Common | NONE |
| G51502105 | JCI | JOHNSON CTLS INTL PLC | $236,503 | 0.07% | 2,151 | Common | NONE |
| 81369Y308 | XLP | SELECT SECTOR SPDR TR | $235,110 | 0.07% | 3,000 | Common | NONE |
| 872590104 | TMUS | T-MOBILE US INC | $233,875 | 0.07% | 977 | Common | NONE |
| 922042775 | VEU | VANGUARD INTL EQUITY INDEX F | $229,033 | 0.06% | 3,209 | Common | NONE |
| 808524102 | SCHB | SCHWAB STRATEGIC TR | $224,418 | 0.06% | 8,729 | Common | NONE |
| 717081103 | PFE | PFIZER INC | $220,785 | 0.06% | 8,665 | Common | NONE |
| 922042718 | VSS | VANGUARD INTL EQUITY INDEX F | $220,383 | 0.06% | 1,546 | Common | NONE |
| 98980L101 | ZNGA | ZOOM COMMUNICATIONS INC | $219,945 | 0.06% | 2,666 | Common | NONE |
| G4474Y214 | JHG | JANUS HENDERSON GROUP PLC | $219,168 | 0.06% | 4,924 | Common | NONE |
| 09290C103 | DYNF | BLACKROCK ETF TRUST | $217,087 | 0.06% | 3,667 | Common | NONE |
| 913903100 | UHS | UNIVERSAL HLTH SVCS INC | $214,867 | 0.06% | 1,051 | Common | NONE |
| 00090Q103 | ADT | ADT INC DEL | $214,597 | 0.06% | 24,638 | Common | NONE |
| 92189F528 | SMB | VANECK ETF TRUST | $214,580 | 0.06% | 12,318 | Common | NONE |
| 11120U105 | BRX | BRIXMOR PPTY GROUP INC | $210,535 | 0.06% | 7,606 | Common | NONE |
| 595112103 | MU | MICRON TECHNOLOGY INC | $207,979 | 0.06% | 1,243 | Common | NONE |
| 149123101 | CAT | CATERPILLAR INC | $207,084 | 0.06% | 434 | Common | NONE |
| 81369Y407 | XLY | SELECT SECTOR SPDR TR | $206,091 | 0.06% | 860 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $204,568 | 0.06% | 1,921 | Common | NONE |
| 228368106 | CCK | CROWN HLDGS INC | $201,970 | 0.06% | 2,091 | Common | NONE |
| 64110L106 | NFLX | NETFLIX INC | $200,436 | 0.06% | 167 | Common | NONE |
| 88688T100 | TLRYEUR | TILRAY BRANDS INC | $46,710 | 0.01% | 27,000 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.