Q4 2023 · 13F-HR
Vertex Planning Partners, LLCholdings as filed
Filed 2024-02-14 · accession 0001942341-24-000001
$337.6M
Reported value
155
Positions
2023-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 97717Y527 | USFR | WISDOMTREE TR | $41.3M | 12.2% | 821,871 | Common | NONE |
| 46641Q761 | JQUA | J P MORGAN EXCHANGE TRADED F | $34.3M | 10.2% | 717,214 | Common | NONE |
| 78464A854 | SPYM | SPDR SER TR | $33.0M | 9.78% | 590,753 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $25.1M | 7.43% | 52,500 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $17.2M | 5.08% | 36,091 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $17.2M | 5.08% | 89,079 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $15.2M | 4.50% | 233,496 | Common | NONE |
| 97717W802 | DTH | WISDOMTREE TR | $13.2M | 3.92% | 340,409 | Common | NONE |
| 97717W109 | DTD | WISDOMTREE TR | $13.0M | 3.85% | 198,668 | Common | NONE |
| 46434V860 | TFLO | ISHARES TR | $9.8M | 2.90% | 193,920 | Common | NONE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $7.2M | 2.15% | 37,666 | Common | NONE |
| 78464A649 | SPAB | SPDR SER TR | $4.2M | 1.23% | 161,858 | Common | NONE |
| 46138E743 | PXF | INVESCO EXCH TRADED FD TR II | $3.6M | 1.06% | 75,832 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $3.4M | 1.00% | 60,898 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $3.3M | 0.98% | 108,938 | Common | NONE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $3.1M | 0.91% | 90,478 | Common | NONE |
| 46641Q654 | JMST | J P MORGAN EXCHANGE TRADED F | $2.9M | 0.86% | 57,152 | Common | NONE |
| 78464A847 | SPMD | SPDR SER TR | $2.9M | 0.85% | 58,942 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $2.7M | 0.80% | 18,346 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $2.4M | 0.70% | 50,494 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $2.1M | 0.63% | 13,825 | Common | NONE |
| 78464A383 | SPMB | SPDR SER TR | $2.0M | 0.59% | 90,331 | Common | NONE |
| 97717W844 | DNL | WISDOMTREE TR | $1.9M | 0.58% | 52,654 | Common | NONE |
| 47103U845 | JAAA | JANUS DETROIT STR TR | $1.8M | 0.53% | 35,643 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.8M | 0.53% | 4,363 | Common | NONE |
| 464288877 | EFV | ISHARES TR | $1.7M | 0.51% | 33,321 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.7M | 0.50% | 4,512 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $1.7M | 0.49% | 6,325 | Common | NONE |
| 464287689 | IWV | ISHARES TR | $1.6M | 0.47% | 5,755 | Common | NONE |
| 464287721 | IYW | ISHARES TR | $1.6M | 0.46% | 12,704 | Common | NONE |
| 78463X509 | SPEM | SPDR INDEX SHS FDS | $1.4M | 0.42% | 39,686 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $1.4M | 0.41% | 11,692 | Common | NONE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $1.4M | 0.40% | 8,569 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $1.3M | 0.37% | 4,033 | Common | NONE |
| 78464A664 | SPTL | SPDR SER TR | $1.2M | 0.34% | 39,984 | Common | NONE |
| 46138E214 | IDHQ | INVESCO EXCH TRADED FD TR II | $1.1M | 0.33% | 38,496 | Common | NONE |
| 46137V233 | XLG | INVESCO EXCHANGE TRADED FD T | $1.1M | 0.32% | 28,960 | Common | NONE |
| 45409F843 | MMIN | INDEXIQ ACTIVE ETF TR | $1.1M | 0.32% | 44,095 | Common | NONE |
| 46429B697 | USMV | ISHARES TR | $1.1M | 0.31% | 13,462 | Common | NONE |
| 46434V613 | IUSB | ISHARES TR | $1.1M | 0.31% | 22,800 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $1.0M | 0.30% | 21,778 | Common | NONE |
| 464287150 | ITOT | ISHARES TR | $1.0M | 0.30% | 9,635 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $988,129 | 0.29% | 13,158 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $958,823 | 0.28% | 9,900 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $951,904 | 0.28% | 6,265 | Common | NONE |
| 055622104 | BP | BP PLC | $936,542 | 0.28% | 26,456 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $881,427 | 0.26% | 2,973 | Common | NONE |
| 886364801 | SPUS | TIDAL ETF TR | $867,620 | 0.26% | 25,369 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $865,048 | 0.26% | 5,519 | Common | NONE |
| 46434G103 | IEMG | ISHARES INC | $844,838 | 0.25% | 16,703 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $827,564 | 0.25% | 7,645 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $822,249 | 0.24% | 7,799 | Common | NONE |
| 464286525 | ACWV | ISHARES INC | $779,266 | 0.23% | 7,765 | Common | NONE |
| 464288588 | MBB | ISHARES TR | $774,225 | 0.23% | 8,229 | Common | NONE |
| 46137V266 | RPG | INVESCO EXCHANGE TRADED FD T | $766,272 | 0.23% | 23,753 | Common | NONE |
| 78468R101 | SPTS | SPDR SER TR | $765,497 | 0.23% | 26,351 | Common | NONE |
| 002824100 | ABT | ABBOTT LABS | $742,862 | 0.22% | 6,749 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $725,718 | 0.21% | 4,273 | Common | NONE |
| 949746101 | WMT2 | WELLS FARGO CO NEW | $720,335 | 0.21% | 14,635 | Common | NONE |
| 72201R775 | BOND | PIMCO ETF TR | $685,084 | 0.20% | 7,410 | Common | NONE |
| 72201R866 | MUNI | PIMCO ETF TR | $666,880 | 0.20% | 12,630 | Common | NONE |
| 78468R663 | BIL | SPDR SER TR | $664,405 | 0.20% | 7,270 | Common | NONE |
| 134429109 | CPB | CAMPBELL SOUP CO | $640,798 | 0.19% | 14,823 | Common | NONE |
| 78468R721 | TFI | SPDR SER TR | $625,288 | 0.19% | 13,304 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $605,903 | 0.18% | 5,589 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $594,475 | 0.18% | 4,057 | Common | NONE |
| 72201R205 | STPZ | PIMCO ETF TR | $591,550 | 0.18% | 11,565 | Common | NONE |
| 78464A805 | SPTM | SPDR SER TR | $583,272 | 0.17% | 9,979 | Common | NONE |
| 78468R804 | LGLV | SPDR SER TR | $579,360 | 0.17% | 3,995 | Common | NONE |
| 464287101 | OEF | ISHARES TR | $570,985 | 0.17% | 2,556 | Common | NONE |
| 72201R817 | CORP | PIMCO ETF TR | $556,439 | 0.16% | 5,721 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $552,893 | 0.16% | 3,958 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $551,683 | 0.16% | 7,097 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $543,688 | 0.16% | 3,645 | Common | NONE |
| 81369Y704 | XLI | SELECT SECTOR SPDR TR | $541,453 | 0.16% | 4,750 | Common | NONE |
| 78468R523 | BILS | SPDR SER TR | $540,501 | 0.16% | 5,453 | Common | NONE |
| 69374H881 | COWZ | PACER FDS TR | $537,317 | 0.16% | 10,335 | Common | NONE |
| 931142103 | WMT | WALMART INC | $535,537 | 0.16% | 3,397 | Common | NONE |
| 464287887 | IJT | ISHARES TR | $530,994 | 0.16% | 4,243 | Common | NONE |
| 78464A144 | SPBO | SPDR SER TR | $523,027 | 0.15% | 17,784 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $521,592 | 0.15% | 5,275 | Common | NONE |
| 78468R853 | SPSM | SPDR SER TR | $512,796 | 0.15% | 12,157 | Common | NONE |
| 81369Y209 | XLV | SELECT SECTOR SPDR TR | $497,136 | 0.15% | 3,645 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $495,933 | 0.15% | 3,519 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $481,656 | 0.14% | 8,540 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $476,026 | 0.14% | 938 | Common | NONE |
| 149123101 | CAT | CATERPILLAR INC | $462,724 | 0.14% | 1,565 | Common | NONE |
| 031162100 | AMGN | AMGEN INC | $458,611 | 0.14% | 1,592 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $447,484 | 0.13% | 2,038 | Common | NONE |
| 78464A672 | SPTI | SPDR SER TR | $443,393 | 0.13% | 15,525 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $442,185 | 0.13% | 7,581 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $439,028 | 0.13% | 2,581 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $429,712 | 0.13% | 651 | Common | NONE |
| 97717W505 | DON | WISDOMTREE TR | $428,384 | 0.13% | 9,376 | Common | NONE |
| 46436E718 | SGOV | ISHARES TR | $424,844 | 0.13% | 4,237 | Common | NONE |
| 78463X855 | GII | SPDR INDEX SHS FDS | $421,038 | 0.12% | 7,871 | Common | NONE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $420,718 | 0.12% | 2,469 | Common | NONE |
| 886364702 | SPSK | TIDAL ETF TR | $414,970 | 0.12% | 23,131 | Common | NONE |
| 81369Y506 | XLE | SELECT SECTOR SPDR TR | $411,738 | 0.12% | 4,911 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $401,376 | 0.12% | 1,692 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $393,557 | 0.12% | 2,714 | Common | NONE |
| 37954Y483 | QYLD | GLOBAL X FDS | $389,897 | 0.12% | 22,485 | Common | NONE |
| 78463V107 | GLD | SPDR GOLD TR | $386,163 | 0.11% | 2,020 | Common | NONE |
| 911312106 | UPS | UNITED PARCEL SERVICE INC | $373,107 | 0.11% | 2,373 | Common | NONE |
| 92204A207 | VDC | VANGUARD WORLD FDS | $372,372 | 0.11% | 1,950 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $362,918 | 0.11% | 1,560 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $362,311 | 0.11% | 1,628 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $356,438 | 0.11% | 1,007 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $351,606 | 0.10% | 710 | Common | NONE |
| 97717W877 | DEW | WISDOMTREE TR | $340,971 | 0.10% | 6,986 | Common | NONE |
| 464287606 | IJK | ISHARES TR | $338,428 | 0.10% | 4,272 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FDS | $337,814 | 0.10% | 698 | Common | NONE |
| 92204A504 | VHT | VANGUARD WORLD FDS | $335,687 | 0.10% | 1,339 | Common | NONE |
| 45409F827 | MMIT | INDEXIQ ACTIVE ETF TR | $329,202 | 0.10% | 13,404 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $314,826 | 0.09% | 3,149 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $305,994 | 0.09% | 4,061 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $304,617 | 0.09% | 879 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $303,701 | 0.09% | 521 | Common | NONE |
| 78464A763 | SDY | SPDR SER TR | $299,553 | 0.09% | 2,397 | Common | NONE |
| 46429B663 | HDV | ISHARES TR | $293,833 | 0.09% | 2,881 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $282,858 | 0.08% | 933 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $280,597 | 0.08% | 8,439 | Common | NONE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $273,936 | 0.08% | 812 | Common | NONE |
| 464287788 | IYF | ISHARES TR | $273,312 | 0.08% | 3,200 | Common | NONE |
| 921932885 | IVOO | VANGUARD ADMIRAL FDS INC | $272,513 | 0.08% | 2,900 | Common | NONE |
| 92189F643 | MOAT | VANECK ETF TRUST | $272,095 | 0.08% | 3,206 | Common | NONE |
| 808524698 | SCHI | SCHWAB STRATEGIC TR | $266,719 | 0.08% | 5,935 | Common | NONE |
| 46435U713 | IFRA | ISHARES TR | $261,312 | 0.08% | 6,489 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $259,664 | 0.08% | 4,275 | Common | NONE |
| 46429B747 | STIP | ISHARES TR | $258,602 | 0.08% | 2,623 | Common | NONE |
| 78470P309 | EMTL | SSGA ACTIVE TR | $257,298 | 0.08% | 6,135 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $256,774 | 0.08% | 1,570 | Common | NONE |
| 58155Q103 | MCK | MCKESSON CORP | $255,102 | 0.08% | 551 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $254,531 | 0.08% | 918 | Common | NONE |
| 921910816 | MGK | VANGUARD WORLD FD | $254,320 | 0.08% | 980 | Common | NONE |
| 78464A656 | SPIP | SPDR SER TR | $253,169 | 0.07% | 9,901 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $252,872 | 0.07% | 709 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $249,272 | 0.07% | 6,612 | Common | NONE |
| 46137V597 | PRFZ | INVESCO EXCHANGE TRADED FD T | $247,903 | 0.07% | 6,613 | Common | NONE |
| 19761L607 | MUST | COLUMBIA ETF TR I | $245,389 | 0.07% | 11,758 | Common | NONE |
| 427866108 | HSY | HERSHEY CO | $243,609 | 0.07% | 1,307 | Common | NONE |
| 053015103 | ADP | AUTOMATIC DATA PROCESSING IN | $241,823 | 0.07% | 1,038 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $236,664 | 0.07% | 1,361 | Common | NONE |
| 46641Q852 | JPIB | J P MORGAN EXCHANGE TRADED F | $236,228 | 0.07% | 4,943 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $229,985 | 0.07% | 1,146 | Common | NONE |
| 384802104 | GWW | GRAINGER W W INC | $227,890 | 0.07% | 275 | Common | NONE |
| 902973304 | USB | US BANCORP DEL | $227,696 | 0.07% | 5,261 | Common | NONE |
| 97717W307 | DLN | WISDOMTREE TR | $226,978 | 0.07% | 3,419 | Common | NONE |
| 278865100 | ECL | ECOLAB INC | $222,770 | 0.07% | 1,123 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $221,236 | 0.07% | 3,145 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $219,552 | 0.07% | 1,288 | Common | NONE |
| 464287812 | IYK | ISHARES TR | $219,508 | 0.07% | 1,145 | Common | NONE |
| 500767736 | IVOL | KRANESHARES TR | $219,291 | 0.06% | 10,604 | Common | NONE |
| 717081103 | PFE | PFIZER INC | $205,561 | 0.06% | 7,140 | Common | NONE |
| 704326107 | PAYX | PAYCHEX INC | $203,678 | 0.06% | 1,710 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.