Q3 2023 · 13F-HR
Vertex Planning Partners, LLCholdings as filed
Filed 2023-11-14 · accession 0001942341-23-000004
$290.5M
Reported value
135
Positions
2023-09-30
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 97717Y527 | USFR | WISDOMTREE TR | $38.5M | 13.2% | 764,325 | Common | NONE |
| 46641Q761 | JQUA | J P MORGAN EXCHANGE TRADED F | $27.6M | 9.50% | 637,948 | Common | NONE |
| 97717W802 | DTH | WISDOMTREE TR | $22.1M | 7.62% | 611,241 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $20.8M | 7.16% | 48,473 | Common | NONE |
| 78464A854 | SPYM | SPDR SER TR | $20.4M | 7.02% | 406,038 | Common | NONE |
| 97717W109 | DTD | WISDOMTREE TR | $20.4M | 7.01% | 338,573 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $13.9M | 4.78% | 32,500 | Common | NONE |
| 72201R775 | BOND | PIMCO ETF TR | $9.2M | 3.18% | 105,104 | Common | NONE |
| 46434V860 | TFLO | ISHARES TR | $8.8M | 3.02% | 172,708 | Common | NONE |
| 97717X578 | XSOE | WISDOMTREE TR | $7.0M | 2.40% | 260,953 | Common | NONE |
| 46641Q852 | JPIB | J P MORGAN EXCHANGE TRADED F | $6.7M | 2.32% | 147,939 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $6.6M | 2.27% | 38,505 | Common | NONE |
| 78464A649 | SPAB | SPDR SER TR | $4.0M | 1.36% | 162,890 | Common | NONE |
| 46138E743 | PXF | INVESCO EXCH TRADED FD TR II | $2.9M | 1.01% | 67,121 | Common | NONE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $2.7M | 0.92% | 86,521 | Common | NONE |
| 46641Q654 | JMST | J P MORGAN EXCHANGE TRADED F | $2.5M | 0.86% | 49,281 | Common | NONE |
| 72201R882 | ZROZ | PIMCO ETF TR | $2.4M | 0.83% | 33,343 | Common | NONE |
| 97717W844 | DNL | WISDOMTREE TR | $2.4M | 0.83% | 72,329 | Common | NONE |
| 72201R866 | MUNI | PIMCO ETF TR | $2.3M | 0.80% | 46,365 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $2.3M | 0.80% | 17,532 | Common | NONE |
| 78464A847 | SPMD | SPDR SER TR | $2.0M | 0.69% | 45,618 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $1.8M | 0.61% | 43,025 | Common | NONE |
| 78464A383 | SPMB | SPDR SER TR | $1.7M | 0.58% | 81,107 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $1.6M | 0.55% | 10,793 | Common | NONE |
| 464288877 | EFV | ISHARES TR | $1.6M | 0.55% | 32,791 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $1.5M | 0.51% | 6,325 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.5M | 0.51% | 4,100 | Common | NONE |
| 464287689 | IWV | ISHARES TR | $1.3M | 0.46% | 5,460 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $1.3M | 0.45% | 12,124 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $1.3M | 0.44% | 14,808 | Common | NONE |
| 78463X509 | SPEM | SPDR INDEX SHS FDS | $1.3M | 0.44% | 38,005 | Common | NONE |
| 46429B697 | USMV | ISHARES TR | $1.3M | 0.43% | 17,290 | Common | NONE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $1.2M | 0.43% | 7,624 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.2M | 0.40% | 3,671 | Common | NONE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $1.1M | 0.39% | 8,045 | Common | NONE |
| 464287721 | IYW | ISHARES TR | $1.1M | 0.39% | 10,809 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $1.1M | 0.37% | 3,993 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $1.0M | 0.36% | 23,660 | Common | NONE |
| 464287150 | ITOT | ISHARES TR | $989,464 | 0.34% | 10,505 | Common | NONE |
| 78464A664 | SPTL | SPDR SER TR | $955,666 | 0.33% | 36,546 | Common | NONE |
| 46138E214 | IDHQ | INVESCO EXCH TRADED FD TR II | $916,668 | 0.32% | 35,393 | Common | NONE |
| 46434V613 | IUSB | ISHARES TR | $894,862 | 0.31% | 20,470 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $858,183 | 0.30% | 5,510 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $856,767 | 0.29% | 12,522 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $802,205 | 0.28% | 7,799 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $793,135 | 0.27% | 13,379 | Common | NONE |
| 46434G103 | IEMG | ISHARES INC | $787,202 | 0.27% | 16,541 | Common | NONE |
| 886364801 | SPUS | TIDAL ETF TR | $784,409 | 0.27% | 25,369 | Common | NONE |
| 464286525 | ACWV | ISHARES INC | $739,925 | 0.25% | 7,754 | Common | NONE |
| 46137V266 | RPG | INVESCO EXCHANGE TRADED FD T | $720,736 | 0.25% | 23,905 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $697,689 | 0.24% | 2,648 | Common | NONE |
| 45409F827 | MMIT | INDEXIQ ACTIVE ETF TR | $684,156 | 0.24% | 29,113 | Common | NONE |
| 45409F843 | MMIN | INDEXIQ ACTIVE ETF TR | $682,689 | 0.23% | 29,877 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $673,855 | 0.23% | 3,977 | Common | NONE |
| 78468R663 | BIL | SPDR SER TR | $665,236 | 0.23% | 7,245 | Common | NONE |
| 78468R101 | SPTS | SPDR SER TR | $653,437 | 0.22% | 22,752 | Common | NONE |
| 464288588 | MBB | ISHARES TR | $634,958 | 0.22% | 7,150 | Common | NONE |
| 134429109 | CPB | CAMPBELL SOUP CO | $608,313 | 0.21% | 14,808 | Common | NONE |
| 931142103 | WMT | WALMART INC | $600,697 | 0.21% | 3,756 | Common | NONE |
| 72201R205 | STPZ | PIMCO ETF TR | $600,529 | 0.21% | 11,989 | Common | NONE |
| 78468R721 | TFI | SPDR SER TR | $581,385 | 0.20% | 13,304 | Common | NONE |
| 78468R804 | LGLV | SPDR SER TR | $579,338 | 0.20% | 4,339 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $562,253 | 0.19% | 3,855 | Common | NONE |
| 949746101 | WMT2 | WELLS FARGO CO NEW | $554,470 | 0.19% | 13,570 | Common | NONE |
| 97717W877 | DEW | WISDOMTREE TR | $553,488 | 0.19% | 12,207 | Common | NONE |
| 78468R523 | BILS | SPDR SER TR | $539,905 | 0.19% | 5,430 | Common | NONE |
| 78464A672 | SPTI | SPDR SER TR | $515,355 | 0.18% | 18,720 | Common | NONE |
| 72201R817 | CORP | PIMCO ETF TR | $495,961 | 0.17% | 5,443 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $491,252 | 0.17% | 7,094 | Common | NONE |
| 81369Y704 | XLI | SELECT SECTOR SPDR TR | $488,246 | 0.17% | 4,816 | Common | NONE |
| 002824100 | ABT | ABBOTT LABS | $482,700 | 0.17% | 4,984 | Common | NONE |
| 149123101 | CAT | CATERPILLAR INC | $446,901 | 0.15% | 1,637 | Common | NONE |
| 69374H881 | COWZ | PACER FDS TR | $441,015 | 0.15% | 8,922 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $440,294 | 0.15% | 964 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $432,124 | 0.15% | 8,540 | Common | NONE |
| 46436E718 | SGOV | ISHARES TR | $421,304 | 0.15% | 4,185 | Common | NONE |
| 81369Y209 | XLV | SELECT SECTOR SPDR TR | $418,662 | 0.14% | 3,252 | Common | NONE |
| 78464A144 | SPBO | SPDR SER TR | $410,253 | 0.14% | 14,875 | Common | NONE |
| 886364702 | SPSK | TIDAL ETF TR | $402,248 | 0.14% | 23,131 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $394,603 | 0.14% | 6,851 | Common | NONE |
| 78468R853 | SPSM | SPDR SER TR | $394,484 | 0.14% | 10,691 | Common | NONE |
| 911312106 | UPS | UNITED PARCEL SERVICE INC | $387,493 | 0.13% | 2,486 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $384,915 | 0.13% | 4,340 | Common | NONE |
| 97717W505 | DON | WISDOMTREE TR | $383,128 | 0.13% | 9,354 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $377,860 | 0.13% | 3,685 | Common | NONE |
| 031162100 | AMGN | AMGEN INC | $377,681 | 0.13% | 1,405 | Common | NONE |
| 37954Y483 | QYLD | GLOBAL X FDS | $374,684 | 0.13% | 22,343 | Common | NONE |
| 78464A805 | SPTM | SPDR SER TR | $370,266 | 0.13% | 7,054 | Common | NONE |
| 92204A207 | VDC | VANGUARD WORLD FDS | $356,207 | 0.12% | 1,950 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $353,767 | 0.12% | 1,330 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $349,627 | 0.12% | 1,646 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $344,804 | 0.12% | 1,383 | Common | NONE |
| 78463V107 | GLD | SPDR GOLD TR | $336,899 | 0.12% | 1,965 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $335,586 | 0.12% | 594 | Common | NONE |
| 464287887 | IJT | ISHARES TR | $333,657 | 0.11% | 3,042 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $332,503 | 0.11% | 2,828 | Common | NONE |
| 46429B663 | HDV | ISHARES TR | $330,787 | 0.11% | 3,345 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $324,854 | 0.11% | 1,560 | Common | NONE |
| 78463X855 | GII | SPDR INDEX SHS FDS | $321,323 | 0.11% | 6,523 | Common | NONE |
| 92204A504 | VHT | VANGUARD WORLD FDS | $314,799 | 0.11% | 1,339 | Common | NONE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $313,712 | 0.11% | 2,019 | Common | NONE |
| 46429B747 | STIP | ISHARES TR | $310,532 | 0.11% | 3,204 | Common | NONE |
| 464287606 | IJK | ISHARES TR | $308,609 | 0.11% | 4,272 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $302,367 | 0.10% | 4,699 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FDS | $300,228 | 0.10% | 724 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $299,556 | 0.10% | 1,538 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $282,334 | 0.10% | 2,221 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $278,749 | 0.10% | 5,594 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $277,674 | 0.10% | 1,336 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $276,849 | 0.10% | 2,114 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $276,795 | 0.10% | 4,016 | Common | NONE |
| 78464A763 | SDY | SPDR SER TR | $275,679 | 0.09% | 2,397 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $271,187 | 0.09% | 1,870 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $256,211 | 0.09% | 477 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $252,001 | 0.09% | 834 | Common | NONE |
| 427866108 | HSY | HERSHEY CO | $247,991 | 0.09% | 1,239 | Common | NONE |
| 92189F643 | MOAT | VANECK ETF TRUST | $245,949 | 0.08% | 3,243 | Common | NONE |
| 921932885 | IVOO | VANGUARD ADMIRAL FDS INC | $245,137 | 0.08% | 2,900 | Common | NONE |
| 81369Y860 | XLRE | SELECT SECTOR SPDR TR | $244,842 | 0.08% | 7,186 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $244,591 | 0.08% | 2,593 | Common | NONE |
| 464287788 | IYF | ISHARES TR | $239,232 | 0.08% | 3,200 | Common | NONE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $233,540 | 0.08% | 799 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $232,113 | 0.08% | 7,750 | Common | NONE |
| 717081103 | PFE | PFIZER INC | $230,399 | 0.08% | 6,946 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $229,160 | 0.08% | 4,000 | Common | NONE |
| 921910816 | MGK | VANGUARD WORLD FD | $222,362 | 0.08% | 980 | Common | NONE |
| 33740F839 | DNOV | FIRST TR EXCHNG TRADED FD VI | $221,644 | 0.08% | 6,247 | Common | NONE |
| 58155Q103 | MCK | MCKESSON CORP | $217,860 | 0.07% | 501 | Common | NONE |
| 46137V597 | PRFZ | INVESCO EXCHANGE TRADED FD T | $217,691 | 0.07% | 6,599 | Common | NONE |
| 78470P309 | EMTL | SSGA ACTIVE TR | $215,038 | 0.07% | 5,360 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $209,376 | 0.07% | 1,361 | Common | NONE |
| 78464A656 | SPIP | SPDR SER TR | $208,532 | 0.07% | 8,395 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $205,043 | 0.07% | 683 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $204,702 | 0.07% | 6,316 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $202,282 | 0.07% | 1,145 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.