Q2 2024 · 13F-HR
Vertex Planning Partners, LLCholdings as filed
Filed 2024-08-13 · accession 0001942341-24-000007
$385.4M
Reported value
153
Positions
2024-06-30
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 46641Q761 | JQUA | J P MORGAN EXCHANGE TRADED F | $37.6M | 9.76% | 710,261 | Common | NONE |
| 97717Y527 | USFR | WISDOMTREE TR | $33.1M | 8.58% | 657,284 | Common | NONE |
| 78464A854 | SPYM | SPDR SER TR | $31.9M | 8.29% | 499,187 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $29.2M | 7.58% | 53,353 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $22.3M | 5.78% | 40,904 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $18.2M | 4.72% | 227,066 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $17.9M | 4.64% | 84,944 | Common | NONE |
| 97717W802 | DTH | WISDOMTREE TR | $12.5M | 3.24% | 325,762 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $10.0M | 2.60% | 108,196 | Common | NONE |
| 78464A649 | SPAB | SPDR SER TR | $9.7M | 2.51% | 386,118 | Common | NONE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $9.1M | 2.37% | 40,356 | Common | NONE |
| 47103U845 | JAAA | JANUS DETROIT STR TR | $8.5M | 2.22% | 167,948 | Common | NONE |
| 46434V860 | TFLO | ISHARES TR | $8.1M | 2.10% | 159,777 | Common | NONE |
| 09290C103 | DYNF | BLACKROCK ETF TRUST | $7.5M | 1.94% | 159,112 | Common | NONE |
| 46654Q732 | JTEK | J P MORGAN EXCHANGE TRADED F | $7.4M | 1.93% | 107,344 | Common | NONE |
| 97717W109 | DTD | WISDOMTREE TR | $6.7M | 1.75% | 95,039 | Common | NONE |
| 97717W844 | DNL | WISDOMTREE TR | $4.8M | 1.24% | 122,279 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $4.6M | 1.18% | 25,030 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $4.2M | 1.09% | 131,873 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $4.0M | 1.03% | 67,206 | Common | NONE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $3.7M | 0.95% | 104,398 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $3.5M | 0.90% | 20,365 | Common | NONE |
| 78464A383 | SPMB | SPDR SER TR | $3.0M | 0.78% | 138,732 | Common | NONE |
| 46641Q654 | JMST | J P MORGAN EXCHANGE TRADED F | $2.6M | 0.68% | 51,519 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $2.6M | 0.67% | 53,110 | Common | NONE |
| 464287721 | IYW | ISHARES TR | $2.2M | 0.56% | 14,406 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $2.1M | 0.55% | 20,589 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $2.1M | 0.54% | 4,314 | Common | NONE |
| 46434V613 | IUSB | ISHARES TR | $2.1M | 0.53% | 45,436 | Common | NONE |
| 78463X509 | SPEM | SPDR INDEX SHS FDS | $2.0M | 0.52% | 52,829 | Common | NONE |
| 46138E743 | PXF | INVESCO EXCH TRADED FD TR II | $2.0M | 0.51% | 40,394 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $1.9M | 0.49% | 6,325 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.8M | 0.46% | 3,954 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $1.7M | 0.45% | 10,202 | Common | NONE |
| 464287689 | IWV | ISHARES TR | $1.7M | 0.44% | 5,540 | Common | NONE |
| 78464A664 | SPTL | SPDR SER TR | $1.6M | 0.41% | 57,528 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $1.5M | 0.40% | 4,138 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $1.4M | 0.36% | 11,477 | Common | NONE |
| 78468R101 | SPTS | SPDR SER TR | $1.4M | 0.36% | 47,867 | Common | NONE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $1.3M | 0.34% | 8,028 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $1.2M | 0.32% | 27,044 | Common | NONE |
| 46434V803 | HEFA | ISHARES TR | $1.2M | 0.32% | 34,357 | Common | NONE |
| 46138E214 | IDHQ | INVESCO EXCH TRADED FD TR II | $1.2M | 0.30% | 38,189 | Common | NONE |
| 092528603 | BINC | BLACKROCK ETF TRUST II | $1.1M | 0.30% | 21,984 | Common | NONE |
| 45409F843 | MMIN | INDEXIQ ACTIVE ETF TR | $1.1M | 0.29% | 46,736 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $1.1M | 0.29% | 5,750 | Common | NONE |
| 46434G103 | IEMG | ISHARES INC | $1.1M | 0.28% | 19,910 | Common | NONE |
| 886364801 | SPUS | TIDAL ETF TR | $1.0M | 0.27% | 25,369 | Common | NONE |
| 464287150 | ITOT | ISHARES TR | $968,291 | 0.25% | 8,152 | Common | NONE |
| 78464A672 | SPTI | SPDR SER TR | $963,818 | 0.25% | 34,398 | Common | NONE |
| 464288588 | MBB | ISHARES TR | $888,210 | 0.23% | 9,674 | Common | NONE |
| 46137V266 | RPG | INVESCO EXCHANGE TRADED FD T | $885,037 | 0.23% | 23,753 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $882,820 | 0.23% | 7,146 | Common | NONE |
| 464288877 | EFV | ISHARES TR | $863,376 | 0.22% | 16,278 | Common | NONE |
| 055622104 | BP | BP PLC | $848,639 | 0.22% | 23,508 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $826,295 | 0.21% | 7,755 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $815,385 | 0.21% | 7,799 | Common | NONE |
| 949746101 | WMT2 | WELLS FARGO CO NEW | $814,474 | 0.21% | 13,714 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $799,797 | 0.21% | 7,499 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $752,139 | 0.20% | 5,146 | Common | NONE |
| 464286525 | ACWV | ISHARES INC | $729,540 | 0.19% | 6,972 | Common | NONE |
| 78464A805 | SPTM | SPDR SER TR | $707,046 | 0.18% | 10,656 | Common | NONE |
| 134429109 | CPB | CAMPBELL SOUP CO | $670,213 | 0.17% | 14,831 | Common | NONE |
| 931142103 | WMT | WALMART INC | $658,615 | 0.17% | 9,727 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $655,321 | 0.17% | 2,572 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $653,372 | 0.17% | 3,587 | Common | NONE |
| 78468R721 | TFI | SPDR SER TR | $629,291 | 0.16% | 13,755 | Common | NONE |
| 78463X855 | GII | SPDR INDEX SHS FDS | $624,924 | 0.16% | 11,435 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $613,010 | 0.16% | 3,342 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $609,709 | 0.16% | 3,697 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $609,580 | 0.16% | 3,696 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $587,946 | 0.15% | 10,139 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $575,627 | 0.15% | 7,099 | Common | NONE |
| 81369Y704 | XLI | SELECT SECTOR SPDR TR | $573,642 | 0.15% | 4,707 | Common | NONE |
| 69374H881 | COWZ | PACER FDS TR | $563,819 | 0.15% | 10,347 | Common | NONE |
| 002824100 | ABT | ABBOTT LABS | $553,944 | 0.14% | 5,331 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $540,275 | 0.14% | 3,454 | Common | NONE |
| 464287887 | IJT | ISHARES TR | $539,541 | 0.14% | 4,201 | Common | NONE |
| 46429B697 | USMV | ISHARES TR | $538,603 | 0.14% | 6,415 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $536,488 | 0.14% | 8,350 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $536,454 | 0.14% | 5,845 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $526,144 | 0.14% | 619 | Common | NONE |
| 78468R663 | BIL | SPDR SER TR | $523,605 | 0.14% | 5,705 | Common | NONE |
| 149123101 | CAT | CATERPILLAR INC | $518,304 | 0.13% | 1,556 | Common | NONE |
| 81369Y209 | XLV | SELECT SECTOR SPDR TR | $514,294 | 0.13% | 3,529 | Common | NONE |
| 72201R205 | STPZ | PIMCO ETF TR | $485,674 | 0.13% | 9,405 | Common | NONE |
| 78463V107 | GLD | SPDR GOLD TR | $484,848 | 0.13% | 2,255 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $481,681 | 0.12% | 900 | Common | NONE |
| 78468R853 | SPSM | SPDR SER TR | $467,670 | 0.12% | 11,261 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $462,104 | 0.12% | 2,013 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $460,951 | 0.12% | 2,279 | Common | NONE |
| 031162100 | AMGN | AMGEN INC | $452,838 | 0.12% | 1,449 | Common | NONE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $450,716 | 0.12% | 2,469 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $449,974 | 0.12% | 497 | Common | NONE |
| 97717W505 | DON | WISDOMTREE TR | $440,301 | 0.11% | 9,414 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $434,133 | 0.11% | 861 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $421,863 | 0.11% | 1,577 | Common | NONE |
| 37954Y483 | QYLD | GLOBAL X FDS | $409,274 | 0.11% | 23,162 | Common | NONE |
| 886364702 | SPSK | TIDAL ETF TR | $409,187 | 0.11% | 23,131 | Common | NONE |
| 72201R866 | MUNI | PIMCO ETF TR | $402,684 | 0.10% | 7,735 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $402,400 | 0.10% | 2,675 | Common | NONE |
| 46435G219 | IGEB | ISHARES TR | $400,551 | 0.10% | 9,030 | Common | NONE |
| 92204A207 | VDC | VANGUARD WORLD FD | $395,909 | 0.10% | 1,950 | Common | NONE |
| 78468R523 | BILS | SPDR SER TR | $390,822 | 0.10% | 3,933 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $377,676 | 0.10% | 1,560 | Common | NONE |
| 464287606 | IJK | ISHARES TR | $376,406 | 0.10% | 4,272 | Common | NONE |
| 78470P309 | EMTL | SSGA ACTIVE TR | $364,952 | 0.09% | 8,636 | Common | NONE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $364,332 | 0.09% | 819 | Common | NONE |
| 78464A847 | SPMD | SPDR SER TR | $360,734 | 0.09% | 7,032 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $359,407 | 0.09% | 4,948 | Common | NONE |
| 92204A504 | VHT | VANGUARD WORLD FD | $356,174 | 0.09% | 1,339 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $343,333 | 0.09% | 9,158 | Common | NONE |
| 46436E718 | SGOV | ISHARES TR | $342,515 | 0.09% | 3,401 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $323,240 | 0.08% | 4,127 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $314,348 | 0.08% | 545 | Common | NONE |
| 46435U713 | IFRA | ISHARES TR | $314,254 | 0.08% | 7,461 | Common | NONE |
| 46429B663 | HDV | ISHARES TR | $310,773 | 0.08% | 2,859 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $310,248 | 0.08% | 2,695 | Common | NONE |
| 921910816 | MGK | VANGUARD WORLD FD | $307,926 | 0.08% | 980 | Common | NONE |
| 78464A763 | SDY | SPDR SER TR | $304,850 | 0.08% | 2,397 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $302,912 | 0.08% | 1,374 | Common | NONE |
| 464287788 | IYF | ISHARES TR | $302,624 | 0.08% | 3,200 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $300,522 | 0.08% | 873 | Common | NONE |
| 911312106 | UPS | UNITED PARCEL SERVICE INC | $294,091 | 0.08% | 2,149 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $291,608 | 0.08% | 800 | Common | NONE |
| 921932885 | IVOO | VANGUARD ADMIRAL FDS INC | $287,419 | 0.07% | 2,900 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $285,059 | 0.07% | 4,871 | Common | NONE |
| 58155Q103 | MCK | MCKESSON CORP | $280,923 | 0.07% | 481 | Common | NONE |
| 97717W877 | DEW | WISDOMTREE TR | $280,903 | 0.07% | 5,615 | Common | NONE |
| 92189F643 | MOAT | VANECK ETF TRUST | $277,674 | 0.07% | 3,206 | Common | NONE |
| 46429B747 | STIP | ISHARES TR | $270,911 | 0.07% | 2,723 | Common | NONE |
| 278865100 | ECL | ECOLAB INC | $266,349 | 0.07% | 1,119 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $260,183 | 0.07% | 6,309 | Common | NONE |
| 092528108 | SHYM | BLACKROCK ETF TRUST II | $259,975 | 0.07% | 11,483 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $253,287 | 0.07% | 3,577 | Common | NONE |
| 45409F827 | MMIT | INDEXIQ ACTIVE ETF TR | $252,850 | 0.07% | 10,457 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $231,062 | 0.06% | 568 | Common | NONE |
| 427866108 | HSY | HERSHEY CO | $229,333 | 0.06% | 1,248 | Common | NONE |
| 384802104 | GWW | GRAINGER W W INC | $229,169 | 0.06% | 254 | Common | NONE |
| 46435G425 | ESGU | ISHARES TR | $228,856 | 0.06% | 1,918 | Common | NONE |
| 46137V597 | PRFZ | INVESCO EXCHANGE TRADED FD T | $226,349 | 0.06% | 5,935 | Common | NONE |
| 464287812 | IYK | ISHARES TR | $225,786 | 0.06% | 3,434 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $224,662 | 0.06% | 1,299 | Common | NONE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $222,612 | 0.06% | 1,877 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $217,874 | 0.06% | 1,120 | Common | NONE |
| 191216100 | KO | COCA COLA CO | $214,045 | 0.06% | 3,363 | Common | NONE |
| 169656105 | CMG | CHIPOTLE MEXICAN GRILL INC | $213,010 | 0.06% | 3,400 | Common | NONE |
| 78464A359 | CWB | SPDR SER TR | $212,006 | 0.06% | 2,942 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $206,821 | 0.05% | 1,019 | Common | NONE |
| 053015103 | ADP | AUTOMATIC DATA PROCESSING IN | $206,467 | 0.05% | 865 | Common | NONE |
| 92204A603 | VIS | VANGUARD WORLD FD | $203,465 | 0.05% | 865 | Common | NONE |
| 92189F676 | SMH | VANECK ETF TRUST | $203,124 | 0.05% | 779 | Common | NONE |
| 09290C509 | LCTU | BLACKROCK ETF TRUST | $200,440 | 0.05% | 3,374 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.