Q3 2024 · 13F-HR
Vertex Planning Partners, LLCholdings as filed
Filed 2024-11-07 · accession 0001942341-24-000008
$418.3M
Reported value
160
Positions
2024-09-30
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 46641Q761 | JQUA | J P MORGAN EXCHANGE TRADED F | $40.5M | 9.67% | 715,076 | Common | NONE |
| 97717Y527 | USFR | WISDOMTREE TR | $34.8M | 8.32% | 692,857 | Common | NONE |
| 78464A854 | SPYM | SPDR SER TR | $32.5M | 7.78% | 481,778 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $30.6M | 7.32% | 53,050 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $21.9M | 5.25% | 38,248 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $21.1M | 5.03% | 90,365 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $19.1M | 4.56% | 229,776 | Common | NONE |
| 97717W802 | DTH | WISDOMTREE TR | $13.7M | 3.27% | 329,646 | Common | NONE |
| 464287309 | IVW | ISHARES TR | $10.2M | 2.44% | 106,545 | Common | NONE |
| 46434V860 | TFLO | ISHARES TR | $9.9M | 2.36% | 195,450 | Common | NONE |
| 81369Y803 | XLK | SELECT SECTOR SPDR TR | $9.0M | 2.15% | 39,857 | Common | NONE |
| 47103U845 | JAAA | JANUS DETROIT STR TR | $8.7M | 2.08% | 170,987 | Common | NONE |
| 09290C103 | DYNF | BLACKROCK ETF TRUST | $8.3M | 1.97% | 166,912 | Common | NONE |
| 46654Q732 | JTEK | J P MORGAN EXCHANGE TRADED F | $7.5M | 1.79% | 109,028 | Common | NONE |
| 97717W109 | DTD | WISDOMTREE TR | $7.3M | 1.75% | 95,450 | Common | NONE |
| 78464A649 | SPAB | SPDR SER TR | $7.2M | 1.72% | 275,187 | Common | NONE |
| 808524839 | SCHZ | SCHWAB STRATEGIC TR | $5.2M | 1.25% | 109,816 | Common | NONE |
| 464287408 | IVE | ISHARES TR | $5.2M | 1.24% | 26,220 | Common | NONE |
| 19762B202 | XCEM | COLUMBIA ETF TR II | $5.1M | 1.21% | 154,723 | Common | NONE |
| 46138E743 | PXF | INVESCO EXCH TRADED FD TR II | $4.9M | 1.16% | 93,368 | Common | NONE |
| 97717W844 | DNL | WISDOMTREE TR | $4.7M | 1.12% | 119,202 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $4.6M | 1.10% | 75,371 | Common | NONE |
| 063671101 | BMO | BANK MONTREAL QUE | $4.1M | 0.97% | 44,928 | Common | NONE |
| 78463X889 | SPDW | SPDR INDEX SHS FDS | $4.0M | 0.95% | 105,867 | Common | NONE |
| 46432F339 | QUAL | ISHARES TR | $3.9M | 0.92% | 21,542 | Common | NONE |
| 78464A383 | SPMB | SPDR SER TR | $3.1M | 0.74% | 137,201 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $2.8M | 0.68% | 53,533 | Common | NONE |
| 46434V613 | IUSB | ISHARES TR | $2.8M | 0.66% | 58,378 | Common | NONE |
| 46641Q654 | JMST | J P MORGAN EXCHANGE TRADED F | $2.5M | 0.61% | 49,841 | Common | NONE |
| 464288877 | EFV | ISHARES TR | $2.5M | 0.60% | 43,491 | Common | NONE |
| 464288885 | EFG | ISHARES TR | $2.3M | 0.56% | 21,685 | Common | NONE |
| 464287721 | IYW | ISHARES TR | $2.1M | 0.51% | 14,159 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $2.0M | 0.48% | 4,143 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $2.0M | 0.48% | 10,220 | Common | NONE |
| 464287622 | IWB | ISHARES TR | $2.0M | 0.48% | 6,325 | Common | NONE |
| 464287689 | IWV | ISHARES TR | $1.8M | 0.43% | 5,504 | Common | NONE |
| 092528603 | BINC | BLACKROCK ETF TRUST II | $1.8M | 0.42% | 32,862 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.7M | 0.41% | 3,942 | Common | NONE |
| 922908736 | VUG | VANGUARD INDEX FDS | $1.6M | 0.38% | 4,158 | Common | NONE |
| 464287168 | DVY | ISHARES TR | $1.5M | 0.36% | 11,110 | Common | NONE |
| 46137V357 | RSP | INVESCO EXCHANGE TRADED FD T | $1.4M | 0.34% | 7,903 | Common | NONE |
| 78468R101 | SPTS | SPDR SER TR | $1.4M | 0.34% | 47,787 | Common | NONE |
| 78464A664 | SPTL | SPDR SER TR | $1.3M | 0.30% | 43,335 | Common | NONE |
| 78463X509 | SPEM | SPDR INDEX SHS FDS | $1.3M | 0.30% | 30,426 | Common | NONE |
| 46138E214 | IDHQ | INVESCO EXCH TRADED FD TR II | $1.2M | 0.29% | 38,253 | Common | NONE |
| 45409F843 | MMIN | NEW YORK LIFE INVTS ACTIVE E | $1.2M | 0.29% | 48,956 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $1.1M | 0.26% | 5,883 | Common | NONE |
| 886364801 | SPUS | TIDAL ETF TR | $1.1M | 0.25% | 25,369 | Common | NONE |
| 78464A672 | SPTI | SPDR SER TR | $1.0M | 0.24% | 34,910 | Common | NONE |
| 464288588 | MBB | ISHARES TR | $1.0M | 0.24% | 10,495 | Common | NONE |
| 78468R663 | BIL | SPDR SER TR | $966,208 | 0.23% | 10,524 | Common | NONE |
| 46137V266 | RPG | INVESCO EXCHANGE TRADED FD T | $932,780 | 0.22% | 23,753 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $919,770 | 0.22% | 8,467 | Common | NONE |
| 464287150 | ITOT | ISHARES TR | $893,532 | 0.21% | 7,113 | Common | NONE |
| 464287804 | IJR | ISHARES TR | $872,975 | 0.21% | 7,464 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $844,495 | 0.20% | 5,211 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $835,632 | 0.20% | 6,881 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $828,176 | 0.20% | 7,799 | Common | NONE |
| 464286525 | ACWV | ISHARES INC | $798,492 | 0.19% | 6,972 | Common | NONE |
| 931142103 | WMT | WALMART INC | $786,263 | 0.19% | 9,737 | Common | NONE |
| 46434G103 | IEMG | ISHARES INC | $785,792 | 0.19% | 13,687 | Common | NONE |
| 949746101 | WMT2 | WELLS FARGO CO NEW | $773,518 | 0.18% | 13,693 | Common | NONE |
| 78464A805 | SPTM | SPDR SER TR | $763,788 | 0.18% | 10,902 | Common | NONE |
| 69374H881 | COWZ | PACER FDS TR | $751,095 | 0.18% | 12,988 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $741,723 | 0.18% | 2,436 | Common | NONE |
| 055622104 | BP | BP PLC | $737,288 | 0.18% | 23,488 | Common | NONE |
| 134429109 | CPB | CAMPBELL SOUP CO | $725,533 | 0.17% | 14,831 | Common | NONE |
| 78463X855 | GII | SPDR INDEX SHS FDS | $668,744 | 0.16% | 10,840 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $658,884 | 0.16% | 11,164 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $641,533 | 0.15% | 3,704 | Common | NONE |
| 81369Y704 | XLI | SELECT SECTOR SPDR TR | $637,516 | 0.15% | 4,707 | Common | NONE |
| 78463V107 | GLD | SPDR GOLD TR | $625,880 | 0.15% | 2,575 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $624,325 | 0.15% | 3,671 | Common | NONE |
| 464287499 | IWR | ISHARES TR | $621,667 | 0.15% | 7,053 | Common | NONE |
| 002824100 | ABT | ABBOTT LABS | $609,725 | 0.15% | 5,348 | Common | NONE |
| 149123101 | CAT | CATERPILLAR INC | $608,974 | 0.15% | 1,557 | Common | NONE |
| 78468R721 | TFI | SPDR SER TR | $608,930 | 0.15% | 13,003 | Common | NONE |
| 46436E718 | SGOV | ISHARES TR | $597,874 | 0.14% | 5,936 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $590,758 | 0.14% | 3,562 | Common | NONE |
| 464287887 | IJT | ISHARES TR | $586,106 | 0.14% | 4,202 | Common | NONE |
| 46429B697 | USMV | ISHARES TR | $585,297 | 0.14% | 6,410 | Common | NONE |
| 808524201 | SCHX | SCHWAB STRATEGIC TR | $566,548 | 0.14% | 8,350 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $554,108 | 0.13% | 3,314 | Common | NONE |
| 81369Y209 | XLV | SELECT SECTOR SPDR TR | $552,591 | 0.13% | 3,588 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $551,415 | 0.13% | 622 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $520,348 | 0.12% | 909 | Common | NONE |
| 78468R853 | SPSM | SPDR SER TR | $519,286 | 0.12% | 11,410 | Common | NONE |
| 78467Y107 | MDY | SPDR S&P MIDCAP 400 ETF TR | $512,810 | 0.12% | 900 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $502,485 | 0.12% | 3,412 | Common | NONE |
| 922908538 | VOT | VANGUARD INDEX FDS | $490,105 | 0.12% | 2,013 | Common | NONE |
| 921908844 | VIG | VANGUARD SPECIALIZED FUNDS | $489,010 | 0.12% | 2,469 | Common | NONE |
| 97717W505 | DON | WISDOMTREE TR | $486,292 | 0.12% | 9,511 | Common | NONE |
| 886364702 | SPSK | TIDAL ETF TR | $482,986 | 0.12% | 26,226 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $480,761 | 0.11% | 2,280 | Common | NONE |
| 031162100 | AMGN | AMGEN INC | $467,601 | 0.11% | 1,451 | Common | NONE |
| 72201R866 | MUNI | PIMCO ETF TR | $464,158 | 0.11% | 8,761 | Common | NONE |
| 922908769 | VTI | VANGUARD INDEX FDS | $449,941 | 0.11% | 1,589 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $448,611 | 0.11% | 4,573 | Common | NONE |
| 922908512 | VOE | VANGUARD INDEX FDS | $448,517 | 0.11% | 2,675 | Common | NONE |
| 72201R205 | STPZ | PIMCO ETF TR | $445,737 | 0.11% | 8,438 | Common | NONE |
| 46435G219 | IGEB | ISHARES TR | $445,089 | 0.11% | 9,578 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $434,997 | 0.10% | 491 | Common | NONE |
| 92204A207 | VDC | VANGUARD WORLD FD | $426,036 | 0.10% | 1,950 | Common | NONE |
| 37954Y483 | QYLD | GLOBAL X FDS | $423,750 | 0.10% | 23,489 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $413,014 | 0.10% | 10,406 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $411,575 | 0.10% | 1,560 | Common | NONE |
| 46432F842 | IEFA | ISHARES TR | $404,283 | 0.10% | 5,180 | Common | NONE |
| 46120E602 | ISRG | INTUITIVE SURGICAL INC | $403,333 | 0.10% | 821 | Common | NONE |
| 464287606 | IJK | ISHARES TR | $392,725 | 0.09% | 4,272 | Common | NONE |
| 46435U713 | IFRA | ISHARES TR | $391,856 | 0.09% | 8,343 | Common | NONE |
| 92204A504 | VHT | VANGUARD WORLD FD | $377,866 | 0.09% | 1,339 | Common | NONE |
| 548661107 | LOW | LOWES COS INC | $377,294 | 0.09% | 1,393 | Common | NONE |
| 78470P309 | EMTL | SSGA ACTIVE TR | $358,323 | 0.09% | 8,239 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $348,877 | 0.08% | 861 | Common | NONE |
| 092528108 | SHYM | BLACKROCK ETF TRUST II | $341,998 | 0.08% | 14,754 | Common | NONE |
| 78464A763 | SDY | SPDR SER TR | $340,470 | 0.08% | 2,397 | Common | NONE |
| 09260D107 | BX | BLACKSTONE INC | $338,417 | 0.08% | 2,210 | Common | NONE |
| 464287465 | EFA | ISHARES TR | $336,643 | 0.08% | 4,025 | Common | NONE |
| 46429B663 | HDV | ISHARES TR | $336,276 | 0.08% | 2,859 | Common | NONE |
| 464287788 | IYF | ISHARES TR | $332,480 | 0.08% | 3,200 | Common | NONE |
| 78464A847 | SPMD | SPDR SER TR | $330,048 | 0.08% | 6,036 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $325,637 | 0.08% | 2,778 | Common | NONE |
| 921910816 | MGK | VANGUARD WORLD FD | $315,511 | 0.08% | 980 | Common | NONE |
| 78468R523 | BILS | SPDR SER TR | $311,486 | 0.07% | 3,128 | Common | NONE |
| 97717W877 | DEW | WISDOMTREE TR | $307,894 | 0.07% | 5,616 | Common | NONE |
| 921932885 | IVOO | VANGUARD ADMIRAL FDS INC | $306,327 | 0.07% | 2,900 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $305,171 | 0.07% | 520 | Common | NONE |
| 464287507 | IJH | ISHARES TR | $303,584 | 0.07% | 4,871 | Common | NONE |
| 65339F101 | NEE | NEXTERA ENERGY INC | $303,294 | 0.07% | 3,588 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $300,304 | 0.07% | 800 | Common | NONE |
| 459200101 | IBM | INTERNATIONAL BUSINESS MACHS | $297,574 | 0.07% | 1,346 | Common | NONE |
| 92189F643 | MOAT | VANECK ETF TRUST | $297,057 | 0.07% | 3,064 | Common | NONE |
| 278865100 | ECL | ECOLAB INC | $289,063 | 0.07% | 1,132 | Common | NONE |
| 92343V104 | VZ | VERIZON COMMUNICATIONS INC | $288,906 | 0.07% | 6,433 | Common | NONE |
| 911312106 | UPS | UNITED PARCEL SERVICE INC | $270,908 | 0.06% | 1,987 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $270,173 | 0.06% | 587 | Common | NONE |
| 48251W104 | KKR | KKR & CO INC | $264,816 | 0.06% | 2,028 | Common | NONE |
| 46435G425 | ESGU | ISHARES TR | $264,473 | 0.06% | 2,096 | Common | NONE |
| 384802104 | GWW | GRAINGER W W INC | $263,858 | 0.06% | 254 | Common | NONE |
| 56035L104 | MAIN | MAIN STR CAP CORP | $260,728 | 0.06% | 5,200 | Common | NONE |
| 45409F827 | MMIT | NEW YORK LIFE INVTS ACTIVE E | $257,242 | 0.06% | 10,457 | Common | NONE |
| 46429B747 | STIP | ISHARES TR | $253,908 | 0.06% | 2,506 | Common | NONE |
| 46137V597 | PRFZ | INVESCO EXCHANGE TRADED FD T | $247,066 | 0.06% | 5,946 | Common | NONE |
| 921946406 | VYM | VANGUARD WHITEHALL FDS | $244,477 | 0.06% | 1,907 | Common | NONE |
| 191216100 | KO | COCA COLA CO | $242,794 | 0.06% | 3,379 | Common | NONE |
| 00206R102 | T | AT&T INC | $242,506 | 0.06% | 11,023 | Common | NONE |
| 464287812 | IYK | ISHARES TR | $242,337 | 0.06% | 3,434 | Common | NONE |
| 427866108 | HSY | HERSHEY CO | $239,695 | 0.06% | 1,250 | Common | NONE |
| 58155Q103 | MCK | MCKESSON CORP | $238,805 | 0.06% | 483 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $237,142 | 0.06% | 1,148 | Common | NONE |
| 09290C509 | LCTU | BLACKROCK ETF TRUST | $227,621 | 0.05% | 3,628 | Common | NONE |
| 92204A603 | VIS | VANGUARD WORLD FD | $224,961 | 0.05% | 865 | Common | NONE |
| 19761L607 | MUST | COLUMBIA ETF TR I | $224,694 | 0.05% | 10,813 | Common | NONE |
| 464287655 | IWM | ISHARES TR | $223,754 | 0.05% | 1,013 | Common | NONE |
| 78464A359 | CWB | SPDR SER TR | $213,252 | 0.05% | 2,784 | Common | NONE |
| 053015103 | ADP | AUTOMATIC DATA PROCESSING IN | $212,805 | 0.05% | 769 | Common | NONE |
| 464287697 | IDU | ISHARES TR | $210,684 | 0.05% | 2,065 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $204,930 | 0.05% | 1,188 | Common | NONE |
| 902973304 | USB | US BANCORP DEL | $203,407 | 0.05% | 4,448 | Common | NONE |
| 169656105 | CMG | CHIPOTLE MEXICAN GRILL INC | $201,900 | 0.05% | 3,504 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.