Q3 2025 · 13F-HR
Heritage Wealth Management, Inc. /CA/holdings as filed
Filed 2025-11-05 · accession 0001420506-25-003005
$149.3M
Reported value
91
Positions
2025-09-30
Period end
The Brief · Heritage Wealth Management, Inc. /CA/ · Q3 2025
AI · grounded in 13F
Heritage Wealth Management, Inc. /CA/ established a new position in AVLV valued at $14.8M. The fund also initiated new stakes in SCHG for $11.9M and AAPL for $7.2M. Additional new positions include VGSH at $7.0M, AVGO at $5.3M, and PLTR at $5.3M.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $14.8M | 9.92% | 204,859 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $11.9M | 7.95% | 371,903 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $7.2M | 4.84% | 28,369 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $7.0M | 4.70% | 119,203 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $5.3M | 3.56% | 16,111 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $5.3M | 3.55% | 29,078 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $5.1M | 3.42% | 132,404 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $5.0M | 3.37% | 200,229 | Common | NONE |
| 46436E718 | SGOV | ISHARES TR | $4.1M | 2.76% | 40,872 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $3.8M | 2.52% | 33,782 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $3.3M | 2.24% | 44,891 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $2.8M | 1.89% | 36,000 | CALL | NONE |
| 78467V848 | TOTL | SSGA ACTIVE ETF TR | $2.7M | 1.82% | 66,857 | Common | NONE |
| 464288356 | CMF | ISHARES TR | $2.7M | 1.79% | 46,841 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $2.7M | 1.78% | 29,709 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $2.5M | 1.67% | 4,820 | Common | NONE |
| 464287705 | IJJ | ISHARES TR | $2.4M | 1.62% | 18,689 | Common | NONE |
| 78464A821 | MDYG | SPDR SERIES TRUST | $2.4M | 1.60% | 26,113 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $2.3M | 1.53% | 7,675 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $2.2M | 1.50% | 22,569 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.2M | 1.46% | 68,906 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $2.1M | 1.40% | 11,187 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $2.0M | 1.34% | 2,726 | Common | NONE |
| 464288513 | HYG | ISHARES TR | $2.0M | 1.31% | 24,119 | Common | NONE |
| 78467V608 | SRLN | SSGA ACTIVE ETF TR | $1.9M | 1.28% | 45,999 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $1.9M | 1.25% | 80,681 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $1.8M | 1.21% | 49,500 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $1.7M | 1.16% | 9,292 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $1.7M | 1.15% | 17,072 | Common | NONE |
| 464287671 | IUSG | ISHARES TR | $1.6M | 1.07% | 9,735 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $1.4M | 0.97% | 5,927 | Common | NONE |
| 25434V849 | DFNM | DIMENSIONAL ETF TRUST | $1.4M | 0.95% | 29,531 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.4M | 0.94% | 2,349 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $1.4M | 0.94% | 2,288 | Common | NONE |
| 78464A284 | HYMB | SPDR SERIES TRUST | $1.3M | 0.90% | 53,981 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.3M | 0.89% | 42,262 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $1.2M | 0.79% | 5,375 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $1.1M | 0.74% | 2,708 | Common | NONE |
| 22266T109 | CPNG | COUPANG INC | $1.1M | 0.73% | 33,916 | Common | NONE |
| 931142103 | WMT | WALMART INC | $1.1M | 0.72% | 10,389 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $1.0M | 0.68% | 3,589 | Common | NONE |
| 433000106 | HIMS | HIMS & HERS HEALTH INC | $913,816 | 0.61% | 16,111 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $903,529 | 0.61% | 2,444 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $884,484 | 0.59% | 37,085 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $866,991 | 0.58% | 5,212 | Common | NONE |
| 808524797 | SCHD | SCHWAB STRATEGIC TR | $865,410 | 0.58% | 31,700 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $782,075 | 0.52% | 1,025 | Common | NONE |
| 025072885 | AVUS | AMERICAN CENTY ETF TR | $753,617 | 0.50% | 6,933 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $652,190 | 0.44% | 979 | Common | NONE |
| 78468R739 | SHM | SPDR SERIES TRUST | $601,727 | 0.40% | 12,479 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $600,859 | 0.40% | 17,909 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $573,626 | 0.38% | 1,141 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $554,921 | 0.37% | 1,759 | Common | NONE |
| 05464C101 | AXON | AXON ENTERPRISE INC | $517,418 | 0.35% | 721 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $513,870 | 0.34% | 3,071 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $508,848 | 0.34% | 2,744 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $482,966 | 0.32% | 1,086 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $479,637 | 0.32% | 7,010 | Common | NONE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $469,986 | 0.31% | 20,188 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $463,726 | 0.31% | 990 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $451,306 | 0.30% | 3,214 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $425,732 | 0.29% | 7,105 | Common | NONE |
| 00214Q104 | ARKK | ARK ETF TR | $421,058 | 0.28% | 4,879 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $392,096 | 0.26% | 3,682 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $380,118 | 0.25% | 3,371 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $356,645 | 0.24% | 3,340 | Common | NONE |
| 64110L106 | NFLX | NETFLIX INC | $328,504 | 0.22% | 274 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $319,027 | 0.21% | 3,771 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $310,425 | 0.21% | 899 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $295,989 | 0.20% | 974 | Common | NONE |
| 58733R102 | MELI | MERCADOLIBRE INC | $294,454 | 0.20% | 126 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $291,815 | 0.20% | 436 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $285,582 | 0.19% | 972 | Common | NONE |
| 464287101 | OEF | ISHARES TR | $284,911 | 0.19% | 856 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $281,392 | 0.19% | 304 | Common | NONE |
| 92826C839 | V | VISA INC | $277,542 | 0.19% | 813 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $257,122 | 0.17% | 1,656 | Common | NONE |
| 654106103 | NKE | NIKE INC | $254,796 | 0.17% | 3,654 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $254,151 | 0.17% | 5,554 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $252,561 | 0.17% | 1,037 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $250,597 | 0.17% | 3,712 | Common | NONE |
| 25434V500 | DFAS | DIMENSIONAL ETF TRUST | $248,304 | 0.17% | 3,627 | Common | NONE |
| 464287598 | IWD | ISHARES TR | $246,140 | 0.16% | 1,209 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $236,682 | 0.16% | 317 | Common | NONE |
| 301505889 | EMQQ | EXCHANGE TRADED CONCEPTS TRU | $231,432 | 0.16% | 4,984 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $223,253 | 0.15% | 1,453 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $218,574 | 0.15% | 944 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $214,964 | 0.14% | 1,170 | Common | NONE |
| 872540109 | TJX | TJX COS INC NEW | $205,680 | 0.14% | 1,423 | Common | NONE |
| G6683N103 | NU | NU HLDGS LTD | $160,100 | 0.11% | 10,000 | Common | NONE |
| 40472A128 | EONR/WS | EON RESOURCES INC | $9,587 | 0.01% | 191,735 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.