Q2 2025 · 13F-HR
Heritage Wealth Management, Inc. /CA/holdings as filed
Filed 2025-07-28 · accession 0001941040-25-000364
$149.9M
Reported value
86
Positions
2025-06-30
Period end
The Brief · Heritage Wealth Management, Inc. /CA/ · Q2 2025
AI · grounded in 13F
Heritage Wealth Management, Inc. /CA/ established a new position in SPY valued at $18.6M. The fund also initiated new stakes in AVLV for $14.1M and SCHG for $11.4M. Additional new positions include VGSH at $6.9M and AAPL at $6.1M.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $18.0M | 12.0% | 29,200 | CALL | NONE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $14.1M | 9.39% | 206,497 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $11.4M | 7.60% | 390,296 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $6.9M | 4.63% | 118,125 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $6.1M | 4.04% | 29,514 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $5.2M | 3.46% | 207,045 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $5.2M | 3.44% | 18,723 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $4.8M | 3.21% | 134,341 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $4.0M | 2.64% | 29,046 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $3.8M | 2.53% | 34,662 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $3.2M | 2.17% | 44,113 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $2.7M | 1.80% | 30,551 | Common | NONE |
| 464288356 | CMF | ISHARES TR | $2.6M | 1.75% | 47,013 | Common | NONE |
| 78467V848 | TOTL | SSGA ACTIVE ETF TR | $2.6M | 1.71% | 63,975 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $2.4M | 1.59% | 4,792 | Common | NONE |
| 464287705 | IJJ | ISHARES TR | $2.3M | 1.51% | 18,314 | Common | NONE |
| 78464A821 | MDYG | SPDR SERIES TRUST | $2.2M | 1.48% | 25,541 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.2M | 1.47% | 76,067 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $2.0M | 1.36% | 7,375 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $2.0M | 1.35% | 2,748 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $2.0M | 1.32% | 21,716 | Common | NONE |
| 464288513 | HYG | ISHARES TR | $1.9M | 1.25% | 23,318 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $1.8M | 1.22% | 53,049 | Common | NONE |
| 78467V608 | SRLN | SSGA ACTIVE ETF TR | $1.8M | 1.22% | 43,815 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $1.8M | 1.20% | 11,372 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $1.8M | 1.18% | 77,013 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $1.6M | 1.07% | 9,043 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $1.6M | 1.06% | 16,058 | Common | NONE |
| 464287671 | IUSG | ISHARES TR | $1.5M | 0.98% | 9,735 | Common | NONE |
| 25434V849 | DFNM | DIMENSIONAL ETF TRUST | $1.3M | 0.88% | 27,888 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $1.3M | 0.87% | 2,285 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.3M | 0.84% | 42,859 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.2M | 0.83% | 2,258 | Common | NONE |
| 78464A284 | HYMB | SPDR SERIES TRUST | $1.2M | 0.83% | 50,219 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $1.1M | 0.76% | 5,188 | Common | NONE |
| 22266T109 | CPNG | COUPANG INC | $1.1M | 0.72% | 35,831 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $1.0M | 0.69% | 5,851 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $1.0M | 0.69% | 2,812 | Common | NONE |
| 931142103 | WMT | WALMART INC | $1.0M | 0.68% | 10,411 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $966,979 | 0.64% | 2,444 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $895,502 | 0.60% | 38,171 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $831,365 | 0.55% | 5,220 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $815,388 | 0.54% | 1,046 | Common | NONE |
| 433000106 | HIMS | HIMS & HERS HEALTH INC | $803,133 | 0.54% | 16,111 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $780,686 | 0.52% | 3,571 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $604,257 | 0.40% | 978 | Common | NONE |
| 05464C101 | AXON | AXON ENTERPRISE INC | $596,117 | 0.40% | 720 | Common | NONE |
| 78468R739 | SHM | SPDR SERIES TRUST | $573,300 | 0.38% | 11,986 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $524,480 | 0.35% | 7,560 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $510,632 | 0.34% | 3,497 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $502,197 | 0.33% | 1,732 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $453,709 | 0.30% | 934 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $447,450 | 0.30% | 2,929 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $429,675 | 0.29% | 1,012 | Common | NONE |
| 808524805 | SCHF | SCHWAB STRATEGIC TR | $424,528 | 0.28% | 19,209 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $423,124 | 0.28% | 3,205 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $422,526 | 0.28% | 3,920 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $405,056 | 0.27% | 7,105 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $397,877 | 0.27% | 17,762 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $387,830 | 0.26% | 3,712 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $358,472 | 0.24% | 3,371 | Common | NONE |
| 64110L106 | NFLX | NETFLIX INC | $353,530 | 0.24% | 264 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $352,285 | 0.23% | 1,109 | Common | NONE |
| 00214Q104 | ARKK | ARK ETF TR | $352,223 | 0.23% | 5,011 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $344,346 | 0.23% | 3,758 | Common | NONE |
| 58733R102 | MELI | MERCADOLIBRE INC | $329,317 | 0.22% | 126 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $299,952 | 0.20% | 303 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $283,989 | 0.19% | 972 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $281,085 | 0.19% | 901 | Common | NONE |
| 92826C839 | V | VISA INC | $278,714 | 0.19% | 785 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $270,712 | 0.18% | 436 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $265,546 | 0.18% | 1,279 | Common | NONE |
| 464287101 | OEF | ISHARES TR | $260,524 | 0.17% | 856 | Common | NONE |
| 922908629 | VO | VANGUARD INDEX FDS | $259,662 | 0.17% | 928 | Common | NONE |
| 654106103 | NKE | NIKE INC | $257,238 | 0.17% | 3,621 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $256,275 | 0.17% | 1,790 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $246,069 | 0.16% | 5,809 | Common | NONE |
| 464287598 | IWD | ISHARES TR | $235,407 | 0.16% | 1,212 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $229,580 | 0.15% | 1,441 | Common | NONE |
| 46434G764 | EMXC | ISHARES INC | $221,306 | 0.15% | 3,505 | Common | NONE |
| 25434V500 | DFAS | DIMENSIONAL ETF TRUST | $218,207 | 0.15% | 3,425 | Common | NONE |
| 301505889 | EMQQ | EXCHANGE TRADED CONCEPTS TRU | $215,309 | 0.14% | 5,167 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $214,903 | 0.14% | 324 | Common | NONE |
| G6683N103 | NU | NU HLDGS LTD | $137,200 | 0.09% | 10,000 | Common | NONE |
| 00326L100 | XAODX | ABRDN TOTAL DYNAMIC DIVIDEND | $90,567 | 0.06% | 10,222 | Common | NONE |
| 40472A128 | EONR/WS | EON RESOURCES INC | $9,798 | 0.01% | 191,735 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.