Q4 2023 · 13F-HR
Heritage Wealth Management, Inc. /CA/holdings as filed
Filed 2024-02-14 · accession 0001941040-24-000148
$125.0M
Reported value
112
Positions
2023-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $24.9M | 19.9% | 52,300 | CALL | NONE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $10.5M | 8.41% | 182,081 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $7.7M | 6.19% | 93,296 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $5.6M | 4.45% | 190,125 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $5.4M | 4.28% | 91,720 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $5.0M | 3.98% | 25,862 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $4.1M | 3.28% | 82,422 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $3.4M | 2.69% | 30,364 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $2.9M | 2.33% | 39,679 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $2.9M | 2.29% | 28,978 | Common | NONE |
| 464288356 | CMF | ISHARES TR | $2.7M | 2.16% | 46,663 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.4M | 1.91% | 99,159 | Common | NONE |
| 78467V848 | TOTL | SSGA ACTIVE ETF TR | $1.8M | 1.43% | 44,515 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $1.8M | 1.41% | 61,539 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $1.6M | 1.29% | 69,946 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.6M | 1.27% | 4,211 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $1.6M | 1.25% | 15,734 | Common | NONE |
| 464287705 | IJJ | ISHARES TR | $1.5M | 1.22% | 13,330 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $1.5M | 1.20% | 10,404 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $1.4M | 1.09% | 7,100 | PUT | NONE |
| 78464A821 | MDYG | SPDR SER TR | $1.3M | 1.05% | 17,265 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.3M | 1.03% | 52,811 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $1.2M | 0.95% | 13,278 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $1.1M | 0.85% | 3,070 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $1.0M | 0.84% | 4,339 | Common | NONE |
| 78467V608 | SRLN | SSGA ACTIVE ETF TR | $997,934 | 0.80% | 23,800 | Common | NONE |
| 464288513 | HYG | ISHARES TR | $965,131 | 0.77% | 12,471 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $955,001 | 0.76% | 2,332 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $925,768 | 0.74% | 40,711 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $922,588 | 0.74% | 18,360 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $895,944 | 0.72% | 8,498 | Common | NONE |
| 78464A284 | HYMB | SPDR SER TR | $857,948 | 0.69% | 33,911 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $824,419 | 0.66% | 5,700 | PUT | NONE |
| 25434V849 | DFNM | DIMENSIONAL ETF TRUST | $771,115 | 0.62% | 15,896 | Common | NONE |
| 22266T109 | CPNG | COUPANG INC | $753,677 | 0.60% | 46,552 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $732,824 | 0.59% | 2,447 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $728,096 | 0.58% | 2,057 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $718,749 | 0.57% | 2,400 | PUT | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $708,089 | 0.57% | 5,069 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $644,985 | 0.52% | 4,245 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $623,828 | 0.50% | 1,800 | PUT | NONE |
| 532457108 | LLY | ELI LILLY & CO | $601,573 | 0.48% | 1,032 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $564,046 | 0.45% | 1,500 | PUT | NONE |
| 713448108 | PEP | PEPSICO INC | $525,232 | 0.42% | 3,093 | Common | NONE |
| 931142103 | WMT | WALMART INC | $521,424 | 0.42% | 3,307 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $505,255 | 0.40% | 1,063 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $476,897 | 0.38% | 963 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $476,455 | 0.38% | 905 | Common | NONE |
| 00214Q104 | ARKK | ARK ETF TR | $432,838 | 0.35% | 8,265 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $420,533 | 0.34% | 2,683 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $419,898 | 0.34% | 8,312 | Common | NONE |
| 654106103 | NKE | NIKE INC | $389,987 | 0.31% | 3,592 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $384,694 | 0.31% | 3,649 | Common | NONE |
| 78468R739 | SHM | SPDR SER TR | $379,978 | 0.30% | 7,951 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $372,899 | 0.30% | 1,230 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $359,028 | 0.29% | 3,591 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $350,244 | 0.28% | 3,648 | Common | NONE |
| 654106103 | NKE | NIKE INC | $347,427 | 0.28% | 3,200 | PUT | NONE |
| 78464A508 | SPYV | SPDR SER TR | $309,110 | 0.25% | 6,629 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $305,066 | 0.24% | 4,689 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $297,631 | 0.24% | 3,100 | PUT | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $287,638 | 0.23% | 1,924 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $287,615 | 0.23% | 970 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $286,076 | 0.23% | 3,400 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $283,218 | 0.23% | 1,899 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $283,168 | 0.23% | 800 | PUT | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $275,676 | 0.22% | 8,291 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $265,411 | 0.21% | 1,900 | PUT | NONE |
| 92204A702 | VGT | VANGUARD WORLD FDS | $248,292 | 0.20% | 513 | Common | NONE |
| 301505889 | EMQQ | EXCHANGE TRADED CONCEPTS TR | $247,312 | 0.20% | 8,027 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $237,179 | 0.19% | 665 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $233,701 | 0.19% | 1,371 | Common | NONE |
| 00724F101 | ADBE | ADOBE INC | $233,271 | 0.19% | 391 | Common | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $229,846 | 0.18% | 655 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $213,158 | 0.17% | 488 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $209,680 | 0.17% | 439 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $208,380 | 0.17% | 1,422 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $207,120 | 0.17% | 4,100 | PUT | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $203,762 | 0.16% | 1,300 | PUT | NONE |
| 72201R833 | MINT | PIMCO ETF TR | $200,378 | 0.16% | 2,008 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $197,302 | 0.16% | 1,400 | Common | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $195,146 | 0.16% | 1,790 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $188,004 | 0.15% | 1,105 | Common | NONE |
| 931142103 | WMT | WALMART INC | $173,440 | 0.14% | 1,100 | PUT | NONE |
| 060505104 | BAC | BANK AMERICA CORP | $160,236 | 0.13% | 4,759 | Common | NONE |
| 92840R101 | NFJ | VIRTUS DIVIDEND INTEREST & P | $155,207 | 0.12% | 12,318 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $152,832 | 0.12% | 900 | PUT | NONE |
| 580135101 | MCD | MCDONALDS CORP | $148,255 | 0.12% | 500 | PUT | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $136,368 | 0.11% | 800 | PUT | NONE |
| 023135106 | AMZN | AMAZON COM INC | $121,552 | 0.10% | 800 | PUT | NONE |
| 00326L100 | XAODX | ABRDN TOTAL DYNAMIC DIVIDEND | $108,681 | 0.09% | 13,484 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $105,294 | 0.08% | 200 | PUT | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $105,273 | 0.08% | 300 | PUT | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $102,578 | 0.08% | 700 | PUT | NONE |
| 602496101 | MDXG | MIMEDX GROUP INC | $87,700 | 0.07% | 10,000 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $74,570 | 0.06% | 500 | PUT | NONE |
| 060505104 | BAC | BANK AMERICA CORP | $70,707 | 0.06% | 2,100 | PUT | NONE |
| 67073D102 | XJQCX | NUVEEN CR STRATEGIES INCOME | $70,705 | 0.06% | 13,545 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $70,350 | 0.06% | 1,400 | PUT | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $68,056 | 0.05% | 400 | PUT | NONE |
| 12504G100 | IGR | CBRE GBL REAL ESTATE INC FD | $67,772 | 0.05% | 12,481 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $59,988 | 0.05% | 600 | PUT | NONE |
| 00724F101 | ADBE | ADOBE INC | $59,660 | 0.05% | 100 | PUT | NONE |
| 532457108 | LLY | ELI LILLY & CO | $58,292 | 0.05% | 100 | PUT | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $49,522 | 0.04% | 100 | PUT | NONE |
| 75513E101 | RTX | RTX CORPORATION | $42,070 | 0.03% | 500 | PUT | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $34,544 | 0.03% | 800 | PUT | NONE |
| 92838X102 | — | VIRTUS CONVERTIBLE & INCOME | $34,270 | 0.03% | 10,169 | Common | NONE |
| 92838U108 | — | VIRTUS CONVERTIBLE & INC FD | $30,816 | 0.02% | 10,341 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $14,093 | 0.01% | 100 | PUT | NONE |
| 023111206 | — | AMARIN CORP PLC | $13,050 | 0.01% | 15,000 | Common | NONE |
| 40472A128 | EONR/WS | HNR ACQUISITION CORP | $9,804 | 0.01% | 170,500 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.