Q1 2024 · 13F-HR
Heritage Wealth Management, Inc. /CA/holdings as filed
Filed 2024-05-06 · accession 0001941040-24-000233
$132.4M
Reported value
118
Positions
2024-03-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $23.6M | 17.9% | 45,200 | CALL | NONE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $12.0M | 9.08% | 187,109 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $8.2M | 6.23% | 88,914 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $5.8M | 4.36% | 180,529 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $5.4M | 4.10% | 93,542 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $4.4M | 3.29% | 88,832 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $4.3M | 3.23% | 24,939 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $3.4M | 2.60% | 47,369 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $3.4M | 2.53% | 30,813 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $3.3M | 2.52% | 35,211 | Common | NONE |
| 464288356 | CMF | ISHARES TR | $3.0M | 2.27% | 52,213 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.4M | 1.80% | 96,524 | Common | NONE |
| 78467V848 | TOTL | SSGA ACTIVE ETF TR | $2.1M | 1.60% | 52,992 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $1.9M | 1.45% | 84,271 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $1.8M | 1.36% | 18,385 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.8M | 1.35% | 4,239 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $1.8M | 1.33% | 10,425 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $1.7M | 1.32% | 57,821 | Common | NONE |
| 464287705 | IJJ | ISHARES TR | $1.5M | 1.12% | 12,494 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.4M | 1.03% | 53,478 | Common | NONE |
| 78464A821 | MDYG | SPDR SER TR | $1.4M | 1.02% | 15,475 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $1.2M | 0.92% | 7,100 | PUT | NONE |
| 437076102 | HD | HOME DEPOT INC | $1.2M | 0.89% | 3,082 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.2M | 0.88% | 2,611 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $1.1M | 0.85% | 12,026 | Common | NONE |
| 78467V608 | SRLN | SSGA ACTIVE ETF TR | $1.1M | 0.81% | 25,347 | Common | NONE |
| 464288513 | HYG | ISHARES TR | $1.0M | 0.78% | 13,257 | Common | NONE |
| 78464A284 | HYMB | SPDR SER TR | $1.0M | 0.77% | 39,668 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $993,884 | 0.75% | 3,812 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $980,386 | 0.74% | 2,019 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $965,010 | 0.73% | 5,700 | PUT | NONE |
| 25434V849 | DFNM | DIMENSIONAL ETF TRUST | $957,103 | 0.72% | 19,902 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $891,357 | 0.67% | 8,511 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $878,982 | 0.66% | 2,456 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $837,600 | 0.63% | 927 | Common | NONE |
| 22266T109 | CPNG | COUPANG INC | $828,160 | 0.63% | 46,552 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $826,720 | 0.62% | 36,957 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $807,522 | 0.61% | 1,038 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $799,660 | 0.60% | 18,104 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $799,218 | 0.60% | 1,800 | PUT | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $755,103 | 0.57% | 5,003 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $752,365 | 0.57% | 4,171 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $690,480 | 0.52% | 1,800 | PUT | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $631,080 | 0.48% | 1,500 | PUT | NONE |
| 931142103 | WMT | WALMART INC | $614,783 | 0.46% | 10,217 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $559,162 | 0.42% | 1,069 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $541,571 | 0.41% | 3,095 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $453,931 | 0.34% | 3,614 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $446,219 | 0.34% | 902 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $435,034 | 0.33% | 905 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $430,435 | 0.33% | 2,721 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $412,549 | 0.31% | 1,224 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $411,955 | 0.31% | 3,544 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $405,096 | 0.31% | 8,117 | Common | NONE |
| 78468R739 | SHM | SPDR SER TR | $395,064 | 0.30% | 8,328 | Common | NONE |
| 00214Q104 | ARKK | ARK ETF TR | $393,979 | 0.30% | 7,867 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $388,464 | 0.29% | 800 | PUT | NONE |
| 654106103 | NKE | NIKE INC | $357,315 | 0.27% | 3,802 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $335,493 | 0.25% | 3,671 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $325,458 | 0.25% | 3,337 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $323,104 | 0.24% | 4,417 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $321,091 | 0.24% | 6,409 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $313,343 | 0.24% | 1,924 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $302,953 | 0.23% | 8,291 | Common | NONE |
| 654106103 | NKE | NIKE INC | $300,736 | 0.23% | 3,200 | PUT | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $298,089 | 0.23% | 1,890 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $286,767 | 0.22% | 1,900 | PUT | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $283,309 | 0.21% | 3,100 | PUT | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $283,010 | 0.21% | 673 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $274,901 | 0.21% | 975 | Common | NONE |
| 301505889 | EMQQ | EXCHANGE TRADED CONCEPTS TRU | $263,223 | 0.20% | 8,407 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $256,927 | 0.19% | 490 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $239,713 | 0.18% | 1,376 | Common | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $238,566 | 0.18% | 1,808 | Common | NONE |
| 98943L107 | ZNTL | ZENTALIS PHARMACEUTICALS INC | $236,400 | 0.18% | 15,000 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $232,018 | 0.18% | 1,430 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $229,218 | 0.17% | 436 | Common | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $228,416 | 0.17% | 659 | Common | NONE |
| 00724F101 | ADBE | ADOBE INC | $227,070 | 0.17% | 450 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $226,790 | 0.17% | 1,132 | Common | NONE |
| 464287101 | OEF | ISHARES TR | $221,432 | 0.17% | 895 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $211,946 | 0.16% | 1,392 | Common | NONE |
| 05464C101 | AXON | AXON ENTERPRISE INC | $210,881 | 0.16% | 674 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $205,647 | 0.16% | 1,300 | PUT | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $204,631 | 0.15% | 4,100 | PUT | NONE |
| 46138E206 | PWZ | INVESCO EXCH TRADED FD TR II | $201,895 | 0.15% | 8,118 | Common | NONE |
| 931142103 | WMT | WALMART INC | $198,561 | 0.15% | 3,300 | PUT | NONE |
| 060505104 | BAC | BANK AMERICA CORP | $176,821 | 0.13% | 4,663 | Common | NONE |
| 92840R101 | NFJ | VIRTUS DIVIDEND INTEREST & P | $163,597 | 0.12% | 12,801 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $157,509 | 0.12% | 900 | PUT | NONE |
| 00326L100 | XAODX | ABRDN TOTAL DYNAMIC DIVIDEND | $157,029 | 0.12% | 18,942 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $156,921 | 0.12% | 300 | PUT | NONE |
| 744320102 | PRU | PRUDENTIAL FINL INC | $152,972 | 0.12% | 1,303 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $144,304 | 0.11% | 800 | PUT | NONE |
| 580135101 | MCD | MCDONALDS CORP | $140,975 | 0.11% | 500 | PUT | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $139,368 | 0.11% | 800 | PUT | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $113,575 | 0.09% | 700 | PUT | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $105,560 | 0.08% | 800 | PUT | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $103,983 | 0.08% | 300 | PUT | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $98,940 | 0.07% | 200 | PUT | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $90,356 | 0.07% | 100 | PUT | NONE |
| 67073D102 | XJQCX | NUVEEN CR STRATEGIES INCOME | $81,606 | 0.06% | 14,651 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO | $80,120 | 0.06% | 400 | PUT | NONE |
| 12504G100 | IGR | CBRE GBL REAL ESTATE INC FD | $80,076 | 0.06% | 14,884 | Common | NONE |
| 060505104 | BAC | BANK AMERICA CORP | $79,632 | 0.06% | 2,100 | PUT | NONE |
| 67073B106 | JPC | NUVEEN PFD & INCOME OPPORTUN | $78,982 | 0.06% | 10,985 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $78,870 | 0.06% | 500 | PUT | NONE |
| 532457108 | LLY | ELI LILLY & CO | $77,796 | 0.06% | 100 | PUT | NONE |
| 602496101 | MDXG | MIMEDX GROUP INC | $77,000 | 0.06% | 10,000 | Common | NONE |
| 744320102 | PRU | PRUDENTIAL FINL INC | $70,440 | 0.05% | 600 | PUT | NONE |
| 458140100 | INTC | INTEL CORP | $61,838 | 0.05% | 1,400 | PUT | NONE |
| 00724F101 | ADBE | ADOBE INC | $50,460 | 0.04% | 100 | PUT | NONE |
| 75513E101 | RTX | RTX CORPORATION | $48,765 | 0.04% | 500 | PUT | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $46,496 | 0.04% | 600 | PUT | NONE |
| 92838U108 | — | VIRTUS CONVERTIBLE & INC FD | $39,429 | 0.03% | 13,187 | Common | NONE |
| 40472A128 | EONR/WS | HNR ACQUISITION CORP | $23,853 | 0.02% | 170,500 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $15,226 | 0.01% | 100 | PUT | NONE |
| 023111206 | — | AMARIN CORP PLC | $13,362 | 0.01% | 15,000 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.