Q2 2024 · 13F-HR
Heritage Wealth Management, Inc. /CA/holdings as filed
Filed 2024-07-25 · accession 0001941040-24-000295
$136.3M
Reported value
120
Positions
2024-06-30
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $23.0M | 16.9% | 42,200 | CALL | NONE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $12.3M | 9.01% | 195,442 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $9.2M | 6.76% | 91,390 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $5.9M | 4.36% | 102,424 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $5.7M | 4.17% | 176,213 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $5.2M | 3.83% | 24,763 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $4.8M | 3.49% | 97,480 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $3.6M | 2.64% | 33,644 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $3.6M | 2.64% | 39,192 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $3.4M | 2.46% | 46,602 | Common | NONE |
| 464288356 | CMF | ISHARES TR | $2.9M | 2.13% | 51,132 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.6M | 1.90% | 100,342 | Common | NONE |
| 78467V848 | TOTL | SSGA ACTIVE ETF TR | $2.3M | 1.67% | 57,392 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $1.9M | 1.37% | 82,957 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.9M | 1.37% | 4,188 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $1.8M | 1.29% | 59,394 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $1.7M | 1.23% | 17,294 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $1.5M | 1.13% | 7,757 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $1.5M | 1.10% | 7,100 | PUT | NONE |
| 464287705 | IJJ | ISHARES TR | $1.5M | 1.07% | 12,857 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.3M | 0.99% | 52,813 | Common | NONE |
| 78464A821 | MDYG | SPDR SER TR | $1.3M | 0.97% | 15,664 | Common | NONE |
| 78467V608 | SRLN | SSGA ACTIVE ETF TR | $1.2M | 0.85% | 27,771 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $1.1M | 0.82% | 9,071 | Common | NONE |
| 464288513 | HYG | ISHARES TR | $1.1M | 0.82% | 14,440 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $1.1M | 0.82% | 12,393 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.1M | 0.79% | 2,255 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $1.1M | 0.78% | 3,069 | Common | NONE |
| 78464A284 | HYMB | SPDR SER TR | $1.1M | 0.77% | 41,460 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $990,288 | 0.73% | 1,964 | Common | NONE |
| 25434V849 | DFNM | DIMENSIONAL ETF TRUST | $971,113 | 0.71% | 20,329 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $964,520 | 0.71% | 3,856 | Common | NONE |
| 22266T109 | CPNG | COUPANG INC | $952,261 | 0.70% | 45,454 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $890,167 | 0.65% | 4,887 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $885,462 | 0.65% | 978 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $862,398 | 0.63% | 1,800 | PUT | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $834,891 | 0.61% | 37,778 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $833,664 | 0.61% | 2,450 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $816,650 | 0.60% | 2,400 | PUT | NONE |
| 464288158 | SUB | ISHARES TR | $816,640 | 0.60% | 7,811 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $800,828 | 0.59% | 4,144 | Common | NONE |
| 931142103 | WMT | WALMART INC | $693,854 | 0.51% | 10,247 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $670,409 | 0.49% | 1,500 | PUT | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $643,812 | 0.47% | 1,183 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $637,406 | 0.47% | 3,200 | PUT | NONE |
| 437076102 | HD | HOME DEPOT INC | $619,670 | 0.45% | 1,800 | PUT | NONE |
| 458140100 | INTC | INTEL CORP | $536,065 | 0.39% | 17,309 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $511,203 | 0.38% | 3,100 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $502,927 | 0.37% | 3,562 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $464,445 | 0.34% | 912 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $453,573 | 0.33% | 3,940 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $452,618 | 0.33% | 905 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $451,815 | 0.33% | 3,200 | PUT | NONE |
| 464287614 | IWF | ISHARES TR | $436,318 | 0.32% | 1,197 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $403,376 | 0.30% | 800 | PUT | NONE |
| 78468R739 | SHM | SPDR SER TR | $395,391 | 0.29% | 8,379 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $379,139 | 0.28% | 2,594 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $353,934 | 0.26% | 4,417 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $346,085 | 0.25% | 1,900 | PUT | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $343,570 | 0.25% | 7,232 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $313,418 | 0.23% | 3,122 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $312,375 | 0.23% | 6,409 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $310,830 | 0.23% | 8,291 | Common | NONE |
| 00214Q104 | ARKK | ARK ETF TR | $287,609 | 0.21% | 6,544 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $284,464 | 0.21% | 3,654 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $283,394 | 0.21% | 1,812 | Common | NONE |
| 654106103 | NKE | NIKE INC | $277,892 | 0.20% | 3,687 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $271,336 | 0.20% | 667 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $267,479 | 0.20% | 1,375 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $259,434 | 0.19% | 2,100 | PUT | NONE |
| 301505889 | EMQQ | EXCHANGE TRADED CONCEPTS TRU | $249,622 | 0.18% | 7,521 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $247,959 | 0.18% | 973 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $241,335 | 0.18% | 3,100 | PUT | NONE |
| 654106103 | NKE | NIKE INC | $241,186 | 0.18% | 3,200 | PUT | NONE |
| 02079K107 | GOOG | ALPHABET INC | $240,830 | 0.18% | 1,313 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $239,861 | 0.18% | 416 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $238,592 | 0.18% | 436 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $236,605 | 0.17% | 1,475 | Common | NONE |
| 00724F101 | ADBE | ADOBE INC | $236,105 | 0.17% | 425 | Common | NONE |
| 464287101 | OEF | ISHARES TR | $229,941 | 0.17% | 870 | Common | NONE |
| 931142103 | WMT | WALMART INC | $223,453 | 0.16% | 3,300 | PUT | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $221,652 | 0.16% | 1,344 | Common | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $220,859 | 0.16% | 1,784 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $219,706 | 0.16% | 1,086 | Common | NONE |
| 46138E206 | PWZ | INVESCO EXCH TRADED FD TR II | $204,070 | 0.15% | 8,272 | Common | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $195,093 | 0.14% | 643 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $194,778 | 0.14% | 4,100 | PUT | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $190,008 | 0.14% | 1,300 | PUT | NONE |
| 036752103 | ELV | ELEVANCE HEALTH INC | $169,602 | 0.12% | 313 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $163,266 | 0.12% | 300 | PUT | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $155,624 | 0.11% | 800 | PUT | NONE |
| 023135106 | AMZN | AMAZON COM INC | $154,600 | 0.11% | 800 | PUT | NONE |
| 713448108 | PEP | PEPSICO INC | $148,414 | 0.11% | 900 | PUT | NONE |
| 92840R101 | NFJ | VIRTUS DIVIDEND INTEREST & P | $145,567 | 0.11% | 11,854 | Common | NONE |
| 03769M106 | APO | APOLLO GLOBAL MGMT INC | $141,684 | 0.10% | 1,200 | PUT | NONE |
| 00326L100 | XAODX | ABRDN TOTAL DYNAMIC DIVIDEND | $139,993 | 0.10% | 16,646 | Common | NONE |
| 595112103 | MU | MICRON TECHNOLOGY INC | $139,553 | 0.10% | 1,061 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $127,420 | 0.09% | 500 | PUT | NONE |
| 194162103 | CL | COLGATE PALMOLIVE CO | $125,958 | 0.09% | 1,298 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $115,444 | 0.08% | 700 | PUT | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $101,852 | 0.07% | 200 | PUT | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $99,040 | 0.07% | 800 | PUT | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $91,023 | 0.07% | 300 | PUT | NONE |
| 532457108 | LLY | ELI LILLY & CO | $90,538 | 0.07% | 100 | PUT | NONE |
| 03769M106 | APO | APOLLO GLOBAL MGMT INC | $85,128 | 0.06% | 721 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $80,923 | 0.06% | 400 | PUT | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $78,200 | 0.06% | 500 | PUT | NONE |
| 194162103 | CL | COLGATE PALMOLIVE CO | $77,632 | 0.06% | 800 | PUT | NONE |
| 12504G100 | IGR | CBRE GBL REAL ESTATE INC FD | $75,721 | 0.06% | 15,024 | Common | NONE |
| 67073D102 | XJQCX | NUVEEN CR STRATEGIES INCOME | $70,463 | 0.05% | 12,696 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $69,072 | 0.05% | 600 | PUT | NONE |
| 595112103 | MU | MICRON TECHNOLOGY INC | $65,765 | 0.05% | 500 | PUT | NONE |
| 00724F101 | ADBE | ADOBE INC | $55,554 | 0.04% | 100 | PUT | NONE |
| 036752103 | ELV | ELEVANCE HEALTH INC | $54,186 | 0.04% | 100 | PUT | NONE |
| 75513E101 | RTX | RTX CORPORATION | $50,195 | 0.04% | 500 | PUT | NONE |
| 458140100 | INTC | INTEL CORP | $43,358 | 0.03% | 1,400 | PUT | NONE |
| 92838U108 | — | VIRTUS CONVERTIBLE & INC FD | $36,164 | 0.03% | 12,385 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $18,342 | 0.01% | 100 | PUT | NONE |
| 023111206 | — | AMARIN CORP PLC | $9,804 | 0.01% | 14,250 | Common | NONE |
| 40472A128 | EONR/WS | HNR ACQUISITION CORP | $7,246 | 0.01% | 170,500 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.