Q3 2024 · 13F-HR
Heritage Wealth Management, Inc. /CA/holdings as filed
Filed 2024-10-18 · accession 0001941040-24-000442
$141.1M
Reported value
126
Positions
2024-09-30
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $20.1M | 14.2% | 35,000 | CALL | NONE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $13.2M | 9.34% | 200,063 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $9.2M | 6.55% | 88,661 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $6.1M | 4.31% | 103,017 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $5.8M | 4.13% | 25,021 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $5.4M | 3.82% | 157,311 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $4.9M | 3.49% | 97,243 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $3.9M | 2.79% | 40,082 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $3.7M | 2.65% | 33,082 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $3.5M | 2.45% | 45,939 | Common | NONE |
| 464288356 | CMF | ISHARES TR | $2.9M | 2.03% | 49,386 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $2.8M | 1.96% | 100,667 | Common | NONE |
| 78467V848 | TOTL | SSGA ACTIVE ETF TR | $2.4M | 1.72% | 58,731 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.9M | 1.37% | 4,490 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $1.9M | 1.35% | 81,274 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $1.9M | 1.33% | 59,011 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $1.8M | 1.25% | 17,410 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $1.7M | 1.17% | 7,100 | PUT | NONE |
| 464287705 | IJJ | ISHARES TR | $1.6M | 1.11% | 12,722 | Common | NONE |
| 78464A821 | MDYG | SPDR SER TR | $1.3M | 0.95% | 15,336 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $1.3M | 0.95% | 7,903 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.3M | 0.93% | 48,760 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $1.2M | 0.86% | 3,009 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $1.2M | 0.84% | 2,077 | Common | NONE |
| 78464A284 | HYMB | SPDR SER TR | $1.2M | 0.84% | 44,978 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $1.2M | 0.83% | 12,227 | Common | NONE |
| 78467V608 | SRLN | SSGA ACTIVE ETF TR | $1.2M | 0.83% | 28,017 | Common | NONE |
| 464288513 | HYG | ISHARES TR | $1.2M | 0.82% | 14,451 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.1M | 0.80% | 2,313 | Common | NONE |
| 22266T109 | CPNG | COUPANG INC | $1.1M | 0.79% | 45,454 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $1.1M | 0.78% | 9,063 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $1.1M | 0.76% | 28,913 | Common | NONE |
| 25434V849 | DFNM | DIMENSIONAL ETF TRUST | $1.1M | 0.75% | 21,863 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $998,432 | 0.71% | 3,734 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $975,696 | 0.69% | 5,883 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $967,053 | 0.69% | 5,190 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $939,450 | 0.67% | 36,640 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $885,141 | 0.63% | 2,450 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $878,526 | 0.62% | 1,800 | PUT | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $867,077 | 0.61% | 2,400 | PUT | NONE |
| 532457108 | LLY | ELI LILLY & CO | $863,792 | 0.61% | 975 | Common | NONE |
| 931142103 | WMT | WALMART INC | $834,991 | 0.59% | 10,340 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $777,786 | 0.55% | 1,474 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $729,406 | 0.52% | 1,800 | PUT | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $651,218 | 0.46% | 1,135 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $650,626 | 0.46% | 6,127 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $645,436 | 0.46% | 1,500 | PUT | NONE |
| 68389X105 | ORCL | ORACLE CORP | $606,762 | 0.43% | 3,561 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $545,251 | 0.39% | 3,200 | PUT | NONE |
| 747525103 | QCOM | QUALCOMM INC | $544,185 | 0.39% | 3,200 | PUT | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $541,414 | 0.38% | 926 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $527,072 | 0.37% | 3,100 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $463,488 | 0.33% | 3,954 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $457,952 | 0.32% | 800 | PUT | NONE |
| 464287614 | IWF | ISHARES TR | $433,564 | 0.31% | 1,155 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $426,380 | 0.30% | 2,631 | Common | NONE |
| 78468R739 | SHM | SPDR SER TR | $426,002 | 0.30% | 8,849 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $398,699 | 0.28% | 7,492 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $392,400 | 0.28% | 16,726 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $379,473 | 0.27% | 3,132 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $354,474 | 0.25% | 3,636 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $329,070 | 0.23% | 8,291 | Common | NONE |
| 78464A409 | SPYG | SPDR SER TR | $327,945 | 0.23% | 3,954 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $326,569 | 0.23% | 6,178 | Common | NONE |
| 654106103 | NKE | NIKE INC | $324,608 | 0.23% | 3,672 | Common | NONE |
| 00214Q104 | ARKK | ARK ETF TR | $317,786 | 0.23% | 6,686 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $315,115 | 0.22% | 1,900 | PUT | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $311,136 | 0.22% | 676 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $302,219 | 0.21% | 3,100 | PUT | NONE |
| 433000106 | HIMS | HIMS & HERS HEALTH INC | $296,765 | 0.21% | 16,111 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $294,157 | 0.21% | 966 | Common | NONE |
| 301505889 | EMQQ | EXCHANGE TRADED CONCEPTS TRU | $288,390 | 0.20% | 7,355 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $285,480 | 0.20% | 1,382 | Common | NONE |
| 654106103 | NKE | NIKE INC | $282,883 | 0.20% | 3,200 | PUT | NONE |
| 05464C101 | AXON | AXON ENTERPRISE INC | $269,330 | 0.19% | 674 | Common | NONE |
| 931142103 | WMT | WALMART INC | $266,486 | 0.19% | 3,300 | PUT | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $263,282 | 0.19% | 1,788 | Common | NONE |
| 58733R102 | MELI | MERCADOLIBRE INC | $258,547 | 0.18% | 126 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $255,024 | 0.18% | 2,100 | PUT | NONE |
| 464287200 | IVV | ISHARES TR | $251,494 | 0.18% | 436 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $245,271 | 0.17% | 1,405 | Common | NONE |
| 464287101 | OEF | ISHARES TR | $240,781 | 0.17% | 870 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $233,127 | 0.17% | 1,346 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $231,804 | 0.16% | 886 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $228,743 | 0.16% | 390 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $228,204 | 0.16% | 1,082 | Common | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $227,288 | 0.16% | 643 | Common | NONE |
| 00724F101 | ADBE | ADOBE INC | $226,270 | 0.16% | 437 | Common | NONE |
| 02079K107 | GOOG | ALPHABET INC | $221,360 | 0.16% | 1,324 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $218,188 | 0.15% | 4,100 | PUT | NONE |
| 46138E206 | PWZ | INVESCO EXCH TRADED FD TR II | $211,475 | 0.15% | 8,432 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $210,678 | 0.15% | 1,300 | PUT | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $199,184 | 0.14% | 1,754 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $172,128 | 0.12% | 300 | PUT | NONE |
| 00326L100 | XAODX | ABRDN TOTAL DYNAMIC DIVIDEND | $166,439 | 0.12% | 18,290 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $165,256 | 0.12% | 800 | PUT | NONE |
| 036752103 | ELV | ELEVANCE HEALTH INC | $162,760 | 0.12% | 313 | Common | NONE |
| 92840R101 | NFJ | VIRTUS DIVIDEND INTEREST & P | $156,076 | 0.11% | 11,969 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $153,021 | 0.11% | 900 | PUT | NONE |
| 580135101 | MCD | MCDONALDS CORP | $152,255 | 0.11% | 500 | PUT | NONE |
| 023135106 | AMZN | AMAZON COM INC | $149,064 | 0.11% | 800 | PUT | NONE |
| 025816109 | AXP | AMERICAN EXPRESS CO | $145,363 | 0.10% | 536 | Common | NONE |
| 191216100 | KO | COCA COLA CO | $144,439 | 0.10% | 2,010 | Common | NONE |
| G6683N103 | NU | NU HLDGS LTD | $136,923 | 0.10% | 10,031 | Common | NONE |
| 194162103 | CL | COLGATE PALMOLIVE CO | $134,745 | 0.10% | 1,298 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $121,240 | 0.09% | 700 | PUT | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $116,936 | 0.08% | 200 | PUT | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $106,044 | 0.08% | 300 | PUT | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $90,848 | 0.06% | 800 | PUT | NONE |
| 532457108 | LLY | ELI LILLY & CO | $88,594 | 0.06% | 100 | PUT | NONE |
| 12504G100 | IGR | CBRE GBL REAL ESTATE INC FD | $86,376 | 0.06% | 13,147 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $84,364 | 0.06% | 400 | PUT | NONE |
| 194162103 | CL | COLGATE PALMOLIVE CO | $83,048 | 0.06% | 800 | PUT | NONE |
| 025816109 | AXP | AMERICAN EXPRESS CO | $81,360 | 0.06% | 300 | PUT | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $73,625 | 0.05% | 500 | PUT | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $70,332 | 0.05% | 600 | PUT | NONE |
| 67073D102 | XJQCX | NUVEEN CR STRATEGIES INCOME | $67,019 | 0.05% | 11,575 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $60,580 | 0.04% | 500 | PUT | NONE |
| 191216100 | KO | COCA COLA CO | $57,488 | 0.04% | 800 | PUT | NONE |
| 036752103 | ELV | ELEVANCE HEALTH INC | $52,000 | 0.04% | 100 | PUT | NONE |
| 00724F101 | ADBE | ADOBE INC | $51,778 | 0.04% | 100 | PUT | NONE |
| 92838U108 | — | VIRTUS CONVERTIBLE & INC FD | $41,161 | 0.03% | 13,235 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $32,845 | 0.02% | 1,400 | PUT | NONE |
| 02079K107 | GOOG | ALPHABET INC | $16,719 | 0.01% | 100 | PUT | NONE |
| 023111206 | — | AMARIN CORP PLC | $8,933 | 0.01% | 14,250 | Common | NONE |
| 40472A128 | EONR/WS | EON RESOURCES INC | $8,099 | 0.01% | 170,500 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.