Q4 2024 · 13F-HR
Heritage Wealth Management, Inc. /CA/holdings as filed
Filed 2025-02-11 · accession 0001941040-25-000121
$138.9M
Reported value
90
Positions
2024-12-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $21.8M | 15.7% | 37,200 | CALL | NONE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $12.7M | 9.15% | 190,424 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $9.5M | 6.82% | 340,188 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $6.5M | 4.66% | 25,829 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $6.3M | 4.51% | 107,755 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $5.1M | 3.68% | 147,850 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $5.0M | 3.57% | 204,350 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $3.7M | 2.65% | 34,458 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $3.5M | 2.54% | 49,094 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $2.7M | 1.97% | 31,412 | Common | NONE |
| 464288356 | CMF | ISHARES TR | $2.7M | 1.97% | 47,811 | Common | NONE |
| 78467V848 | TOTL | SSGA ACTIVE ETF TR | $2.4M | 1.75% | 61,704 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $2.2M | 1.58% | 29,024 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $2.1M | 1.50% | 4,945 | Common | NONE |
| 464287705 | IJJ | ISHARES TR | $2.1M | 1.49% | 16,511 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $2.0M | 1.42% | 86,054 | Common | NONE |
| 78464A821 | MDYG | SPDR SER TR | $2.0M | 1.42% | 22,649 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $2.0M | 1.41% | 7,003 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $1.9M | 1.39% | 76,034 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $1.8M | 1.31% | 18,822 | Common | NONE |
| 78467V608 | SRLN | SSGA ACTIVE ETF TR | $1.8M | 1.29% | 42,808 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $1.8M | 1.27% | 18,252 | Common | NONE |
| 464288513 | HYG | ISHARES TR | $1.7M | 1.25% | 22,094 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $1.6M | 1.14% | 2,943 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $1.5M | 1.09% | 51,971 | Common | NONE |
| 464287671 | IUSG | ISHARES TR | $1.4M | 0.98% | 9,735 | Common | NONE |
| 25434V849 | DFNM | DIMENSIONAL ETF TRUST | $1.2M | 0.89% | 25,833 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $1.2M | 0.88% | 2,079 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $1.2M | 0.87% | 9,047 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.2M | 0.85% | 2,313 | Common | NONE |
| 78464A284 | HYMB | SPDR SER TR | $1.2M | 0.85% | 46,153 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.2M | 0.85% | 47,339 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $1.1M | 0.80% | 5,901 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $1.1M | 0.80% | 2,861 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $1.1M | 0.79% | 5,009 | Common | NONE |
| 931142103 | WMT | WALMART INC | $940,312 | 0.68% | 10,407 | Common | NONE |
| 22266T109 | CPNG | COUPANG INC | $887,047 | 0.64% | 40,357 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $882,537 | 0.64% | 2,451 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $857,757 | 0.62% | 36,861 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $837,866 | 0.60% | 4,949 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $809,828 | 0.58% | 1,049 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $782,889 | 0.56% | 1,336 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $755,871 | 0.54% | 4,920 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $593,873 | 0.43% | 3,564 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $553,917 | 0.40% | 1,095 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $536,394 | 0.39% | 3,528 | Common | NONE |
| 78468R739 | SHM | SPDR SER TR | $516,261 | 0.37% | 10,894 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $462,424 | 0.33% | 4,384 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $444,090 | 0.32% | 7,502 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $429,130 | 0.31% | 2,967 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $427,376 | 0.31% | 3,973 | Common | NONE |
| 05464C101 | AXON | AXON ENTERPRISE INC | $423,750 | 0.31% | 713 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $411,403 | 0.30% | 1,716 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $405,946 | 0.29% | 3,508 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $395,514 | 0.28% | 3,712 | Common | NONE |
| 433000106 | HIMS | HIMS & HERS HEALTH INC | $390,144 | 0.28% | 16,135 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $384,714 | 0.28% | 958 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $364,179 | 0.26% | 3,991 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $345,210 | 0.25% | 1,489 | Common | NONE |
| 00214Q104 | ARKK | ARK ETF TR | $344,197 | 0.25% | 6,063 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $341,739 | 0.25% | 17,044 | Common | NONE |
| 654106103 | NKE | NIKE INC | $324,097 | 0.23% | 4,283 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $318,130 | 0.23% | 7,857 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $311,403 | 0.22% | 687 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $295,097 | 0.21% | 6,171 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $281,483 | 0.20% | 971 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $278,546 | 0.20% | 304 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $272,696 | 0.20% | 1,376 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $268,575 | 0.19% | 1,602 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $266,759 | 0.19% | 1,842 | Common | NONE |
| 58933Y105 | MRK | MERCK & CO INC | $262,627 | 0.19% | 2,640 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $256,664 | 0.18% | 436 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $252,400 | 0.18% | 625 | Common | NONE |
| 464287101 | OEF | ISHARES TR | $251,300 | 0.18% | 870 | Common | NONE |
| 92826C839 | V | VISA INC | $247,775 | 0.18% | 784 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $240,200 | 0.17% | 1,281 | Common | NONE |
| G1151C101 | ACN | ACCENTURE PLC IRELAND | $237,106 | 0.17% | 674 | Common | NONE |
| 92204A702 | VGT | VANGUARD WORLD FD | $223,848 | 0.16% | 360 | Common | NONE |
| 78464A508 | SPYV | SPDR SER TR | $221,232 | 0.16% | 4,326 | Common | NONE |
| 301505889 | EMQQ | EXCHANGE TRADED CONCEPTS TRU | $215,155 | 0.15% | 6,240 | Common | NONE |
| 816851109 | SRE | SEMPRA | $214,388 | 0.15% | 2,444 | Common | NONE |
| 58733R102 | MELI | MERCADOLIBRE INC | $214,255 | 0.15% | 126 | Common | NONE |
| 64110L106 | NFLX | NETFLIX INC | $210,352 | 0.15% | 236 | Common | NONE |
| 00326L100 | XAODX | ABRDN TOTAL DYNAMIC DIVIDEND | $155,585 | 0.11% | 18,500 | Common | NONE |
| 92840R101 | NFJ | VIRTUS DIVIDEND INTEREST & P | $144,260 | 0.10% | 11,422 | Common | NONE |
| G6683N103 | NU | NU HLDGS LTD | $103,600 | 0.07% | 10,000 | Common | NONE |
| 12504G100 | IGR | CBRE GBL REAL ESTATE INC FD | $60,760 | 0.04% | 12,632 | Common | NONE |
| 92838U108 | — | VIRTUS CONVERTIBLE & INC FD | $40,324 | 0.03% | 12,883 | Common | NONE |
| 40472A128 | EONR/WS | EON RESOURCES INC | $10,545 | 0.01% | 191,735 | Common | NONE |
| 023111206 | — | AMARIN CORP PLC | $6,911 | 0.00% | 14,250 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.