Q1 2025 · 13F-HR
Heritage Wealth Management, Inc. /CA/holdings as filed
Filed 2025-04-30 · accession 0001941040-25-000247
$132.9M
Reported value
84
Positions
2025-03-31
Period end
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $15.8M | 11.9% | 28,300 | CALL | NONE |
| 025072349 | AVLV | AMERICAN CENTY ETF TR | $12.8M | 9.61% | 195,897 | Common | NONE |
| 808524300 | SCHG | SCHWAB STRATEGIC TR | $8.6M | 6.46% | 342,994 | Common | NONE |
| 037833100 | AAPL | APPLE INC | $6.7M | 5.04% | 30,184 | Common | NONE |
| 92206C102 | VGSH | VANGUARD SCOTTSDALE FDS | $6.1M | 4.60% | 104,314 | Common | NONE |
| 808524854 | SCHR | SCHWAB STRATEGIC TR | $4.9M | 3.69% | 197,478 | Common | NONE |
| 25434V708 | DFAC | DIMENSIONAL ETF TRUST | $4.8M | 3.61% | 145,462 | Common | NONE |
| 464287242 | LQD | ISHARES TR | $3.6M | 2.73% | 33,369 | Common | NONE |
| 921937835 | BND | VANGUARD BD INDEX FDS | $3.2M | 2.44% | 44,197 | Common | NONE |
| 11135F101 | AVGO | BROADCOM INC | $3.1M | 2.35% | 18,694 | Common | NONE |
| 464288356 | CMF | ISHARES TR | $2.7M | 2.06% | 48,718 | Common | NONE |
| 464287432 | TLT | ISHARES TR | $2.7M | 2.02% | 29,565 | Common | NONE |
| 78467V848 | TOTL | SSGA ACTIVE ETF TR | $2.5M | 1.88% | 62,133 | Common | NONE |
| 69608A108 | PLTR | PALANTIR TECHNOLOGIES INC | $2.4M | 1.84% | 29,024 | Common | NONE |
| 464287705 | IJJ | ISHARES TR | $2.1M | 1.55% | 17,248 | Common | NONE |
| 25434V302 | DFAE | DIMENSIONAL ETF TRUST | $1.9M | 1.44% | 73,971 | Common | NONE |
| 594918104 | MSFT | MICROSOFT CORP | $1.9M | 1.44% | 5,096 | Common | NONE |
| 78464A821 | MDYG | SPDR SER TR | $1.9M | 1.43% | 23,985 | Common | NONE |
| 922908595 | VBK | VANGUARD INDEX FDS | $1.9M | 1.41% | 7,427 | Common | NONE |
| 46429B267 | GOVT | ISHARES TR | $1.8M | 1.34% | 77,521 | Common | NONE |
| 025072877 | AVUV | AMERICAN CENTY ETF TR | $1.8M | 1.32% | 20,142 | Common | NONE |
| 464288513 | HYG | ISHARES TR | $1.8M | 1.32% | 22,253 | Common | NONE |
| 78467V608 | SRLN | SSGA ACTIVE ETF TR | $1.7M | 1.29% | 41,738 | Common | NONE |
| 25434V203 | DFAI | DIMENSIONAL ETF TRUST | $1.6M | 1.22% | 51,746 | Common | NONE |
| 464287226 | AGG | ISHARES TR | $1.6M | 1.20% | 16,077 | Common | NONE |
| 30303M102 | META | META PLATFORMS INC | $1.6M | 1.20% | 2,757 | Common | NONE |
| 922908363 | VOO | VANGUARD INDEX FDS | $1.6M | 1.17% | 3,035 | Common | NONE |
| 25434V849 | DFNM | DIMENSIONAL ETF TRUST | $1.3M | 1.00% | 27,868 | Common | NONE |
| 67066G104 | NVDA | NVIDIA CORPORATION | $1.3M | 0.95% | 11,625 | Common | NONE |
| 78464A284 | HYMB | SPDR SER TR | $1.2M | 0.94% | 49,466 | Common | NONE |
| 464287671 | IUSG | ISHARES TR | $1.2M | 0.93% | 9,735 | Common | NONE |
| 25434V880 | DFAX | DIMENSIONAL ETF TRUST | $1.2M | 0.93% | 46,963 | Common | NONE |
| 46090E103 | QQQ | INVESCO QQQ TR | $1.1M | 0.82% | 2,315 | Common | NONE |
| 437076102 | HD | HOME DEPOT INC | $1.1M | 0.79% | 2,872 | Common | NONE |
| 023135106 | AMZN | AMAZON COM INC | $985,166 | 0.74% | 5,178 | Common | NONE |
| 931142103 | WMT | WALMART INC | $911,738 | 0.69% | 10,385 | Common | NONE |
| 863667101 | SYK | STRYKER CORPORATION | $911,696 | 0.69% | 2,449 | Common | NONE |
| 02079K305 | GOOGL | ALPHABET INC | $907,737 | 0.68% | 5,870 | Common | NONE |
| 25434V823 | DFAR | DIMENSIONAL ETF TRUST | $874,398 | 0.66% | 36,786 | Common | NONE |
| 532457108 | LLY | ELI LILLY & CO | $871,335 | 0.66% | 1,055 | Common | NONE |
| 922908744 | VTV | VANGUARD INDEX FDS | $815,160 | 0.61% | 4,719 | Common | NONE |
| 747525103 | QCOM | QUALCOMM INC | $809,339 | 0.61% | 5,269 | Common | NONE |
| 22266T109 | CPNG | COUPANG INC | $784,502 | 0.59% | 35,773 | Common | NONE |
| 78462F103 | SPY | SPDR S&P 500 ETF TR | $689,728 | 0.52% | 1,233 | Common | NONE |
| 91324P102 | UNH | UNITEDHEALTH GROUP INC | $570,364 | 0.43% | 1,089 | Common | NONE |
| 78468R739 | SHM | SPDR SER TR | $568,716 | 0.43% | 11,948 | Common | NONE |
| 713448108 | PEP | PEPSICO INC | $523,368 | 0.39% | 3,491 | Common | NONE |
| 68389X105 | ORCL | ORACLE CORP | $500,913 | 0.38% | 3,583 | Common | NONE |
| 478160104 | JNJ | JOHNSON & JOHNSON | $491,433 | 0.37% | 2,963 | Common | NONE |
| 433000106 | HIMS | HIMS & HERS HEALTH INC | $476,080 | 0.36% | 16,111 | Common | NONE |
| 30231G102 | XOM | EXXON MOBIL CORP | $470,090 | 0.35% | 3,953 | Common | NONE |
| 75513E101 | RTX | RTX CORPORATION | $464,537 | 0.35% | 3,507 | Common | NONE |
| 17275R102 | CSCO | CISCO SYS INC | $449,775 | 0.34% | 7,289 | Common | NONE |
| 46625H100 | JPM | JPMORGAN CHASE & CO. | $425,412 | 0.32% | 1,734 | Common | NONE |
| 464288414 | MUB | ISHARES TR | $423,236 | 0.32% | 4,014 | Common | NONE |
| 458140100 | INTC | INTEL CORP | $416,737 | 0.31% | 18,350 | Common | NONE |
| 855244109 | SBUX | STARBUCKS CORP | $393,635 | 0.30% | 4,013 | Common | NONE |
| 084670702 | BRK/B | BERKSHIRE HATHAWAY INC DEL | $391,446 | 0.29% | 735 | Common | NONE |
| 05464C101 | AXON | AXON ENTERPRISE INC | $375,002 | 0.28% | 713 | Common | NONE |
| 921943858 | VEA | VANGUARD TAX-MANAGED FDS | $361,503 | 0.27% | 7,112 | Common | NONE |
| 464288158 | SUB | ISHARES TR | $355,978 | 0.27% | 3,371 | Common | NONE |
| 464287614 | IWF | ISHARES TR | $335,814 | 0.25% | 930 | Common | NONE |
| 166764100 | CVX | CHEVRON CORP NEW | $309,947 | 0.23% | 1,853 | Common | NONE |
| 580135101 | MCD | MCDONALDS CORP | $304,248 | 0.23% | 974 | Common | NONE |
| 22160K105 | COST | COSTCO WHSL CORP NEW | $287,517 | 0.22% | 304 | Common | NONE |
| 92826C839 | V | VISA INC | $278,616 | 0.21% | 795 | Common | NONE |
| 742718109 | PG | PROCTER AND GAMBLE CO | $272,331 | 0.20% | 1,598 | Common | NONE |
| 922908611 | VBR | VANGUARD INDEX FDS | $268,663 | 0.20% | 1,442 | Common | NONE |
| 654106103 | NKE | NIKE INC | $267,190 | 0.20% | 4,209 | Common | NONE |
| 64110L106 | NFLX | NETFLIX INC | $259,243 | 0.19% | 278 | Common | NONE |
| 00287Y109 | ABBV | ABBVIE INC | $257,500 | 0.19% | 1,229 | Common | NONE |
| 00214Q104 | ARKK | ARK ETF TR | $251,460 | 0.19% | 5,285 | Common | NONE |
| 58733R102 | MELI | MERCADOLIBRE INC | $247,760 | 0.19% | 127 | Common | NONE |
| 464287200 | IVV | ISHARES TR | $244,988 | 0.18% | 436 | Common | NONE |
| 882508104 | TXN | TEXAS INSTRS INC | $243,853 | 0.18% | 1,357 | Common | NONE |
| 464287101 | OEF | ISHARES TR | $231,830 | 0.17% | 856 | Common | NONE |
| 25434V104 | DFAU | DIMENSIONAL ETF TRUST | $223,298 | 0.17% | 5,809 | Common | NONE |
| 464287598 | IWD | ISHARES TR | $219,018 | 0.16% | 1,164 | Common | NONE |
| 301505889 | EMQQ | EXCHANGE TRADED CONCEPTS TRU | $212,475 | 0.16% | 5,568 | Common | NONE |
| 88160R101 | TSLA | TESLA INC | $210,956 | 0.16% | 814 | Common | NONE |
| G6683N103 | NU | NU HLDGS LTD | $102,400 | 0.08% | 10,000 | Common | NONE |
| 00326L100 | XAODX | ABRDN TOTAL DYNAMIC DIVIDEND | $92,827 | 0.07% | 11,064 | Common | NONE |
| 40472A128 | EONR/WS | EON RESOURCES INC | $11,504 | 0.01% | 191,735 | Common | NONE |
| 023111206 | — | AMARIN CORP PLC | $6,385 | 0.00% | 14,250 | Common | NONE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.